Director of Analytics
San Francisco, California / $180000 - $250000
$180000 - $250000
San Francisco, California
DIRECTOR OF MARKETING ANALYTICS
200-250k Total Comp
The organization specializes in the provision of genealogical and familial historical research services, designed to facilitate the exploration of individual ancestral origins and foster a connection with past familial generations. By offering a diverse range of resources, including DNA testing, online research, and historical record access, customers can gain a more profound comprehension of their roots and cultural heritage. The company's overarching objective is to empower individuals to explore and celebrate their unique family history, regardless of their ethnic, social, or cultural background, allowing them to unearth fascinating insights into their ancestry and cultivate deeper familial connections that they may have never known existed.
Responsibilities for Director of Analytics:
- Provide thought leadership for customer and marketing analytics, generating deep and actionable insights, surfacing new trends in marketing metrics and measurement, and driving effectiveness and efficiency
- Develop a vision and roadmap to create best-in-class analytics and reporting capabilities
- Build a global marketing efficiency and effective strategy and framework including media mix modeling, marketing attribution, and experimentation
- Standardize KPIs, dashboards, data sources, etc. for simplicity, scale, and cost optimization
- Develop a strategy for data enrichment opportunities across marketing data in line with data governance and ethics standards
- Effectively translate and communicate outputs in the form of actionable insights and recommendations for cross-functional teams and leadership to enable strategic and tactical decision making
- Provide expert consultation to senior leaders, driving priorities based on a holistic view of marketing, and providing analytics insights that enable informed decisions
- Lead and grow a team of marketing analysts by recruiting, training, and developing the team
- Bachelor's degree in Engineering, Computer Science, or Management Information Systems (graduate degree a plus) and 10+ years of relevant industry experience
- Strong knowledge of data architecture with technical skills in big data, data warehousing, and analytics tech stacks
- Experience managing compliance requirements and programs to protect sensitive data, including SOX, GDPR, CCPA, BCP/DR, etc.
- Knowledge and experience in paid media measurement, attribution, media mix modeling, A/B and multivariate testing, creative testing, and user segmentation
- Strong business acumen to translate data capabilities into outcomes that align with business objectives and support real-time decision making
- Ability to manage and prioritize multiple competing initiatives, set clear team objectives, and manage complex cross-functional relationships including C-suite level stakeholders
- Assertive, adaptable, and demonstrating initiative in a fast-paced environment with competing priorities
- Highly analytical with strong communication skills and the ability to communicate highly complex information in clear and simple language
- Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way.
Keepers of the Data Kingdom: the Analytics Engineer | Harnham US Recruitment post
If it seems the Data world is drilling down further into niche specialities, you’re right. Considering the swathes of information sent and received on a day-by-day, minute-by-minute, and second-by-second basis, is it any wonder? The sheer volume, depending on your business and what you want to know, requires not just a Data team, but must now include someone with a particular skillset, including the tech-savvy analyst who can speak to the executive team.So, who holds it all together? These swathes of information. Who organizes the information in a cohesive order, so anyone with a map, can make their own analyses? Enter the Analytics Engineer.What Makes an Analytics Engineer an Analytics Engineer?Though it’s a rather new speciality within the Data Scientist scope—think Machine Learning Engineer, Software Engineer, Business Analyst, etc—at its core, the definition of an Analytics Engineer is this: “The analytics engineer sits at the intersection of the skill sets of data scientists, analysts, and data engineers. They bring a formal and rigorous software engineering practice to the efforts of analysts and data scientists, and they bring an analytical and business-outcomes mindset to the efforts of data engineering.” Michael Kaminsky, consultant, and former Director of Analytics at Harry’s.In other words, analytics engineers, using best software engineering practices transform data through testing and documentation so that data analysts begin with cleaner data to analyze. As technically savvy as the engineer must be, they must also be able to explain to stakeholders what they’re looking at so they can formulate their own insights. Five Roles and Responsibilities of the Analytics EngineerLike all new niche specialities, there are core responsibilities to consider as well as that of skillsets required to either study to become an Analytics Engineer or to discover if you’re one already. How? Consider the questions you ask, your studies within Data Science, Computer Science, Statistics, and Math, and your balance between technical skills and soft skills. Below are five things to consider when thinking about this role:Programming language experience. Experience with programming languages like R and Python along with strong SQL skills which are at the core of this role. DBT technology knowledge. As the driving force behind the rise of Analytics Engineer as a separate role, it’s imperative anyone interested in pursuing it should have a firm grasp of DBT — the Data Build Tool — that allows the implementation of analytics code using SQL. Data tracking expertise using Git. Data modelling. Clean, tested, and raw data which allow executives and analysts to view their Data, understand it within the database or its warehouse. Data transformation. Analytics Engineers determine what Data is most useful and transform it to ensure it fits related tasks. It’s part of building the foundational layer so businesses can answer their own questions. Key Changes Leading to the Shift in Data RolesWith every technological advancement their comes new players to the field. The difference is here is that the job description already existed. We were only missing a title. But from the traditional Data team to the modern Data team, there are a few key changes that point directly to the rise of this niche field. Cloud warehouses (like Snowflake, Redshift, BigQuery) and the arrival of the DBT the foundational layer which can be built on top of modern data warehouses are the first two that come to mind. Then, the Software-as-a-Service (SaaS) tools like Stitch and Hevo are capable of integrating Data from a variety of sources, and the introduction of tools like Mode and Looker allows anyone interested in drawing insight from Data to do so on their own.Who Needs an Analytics Engineer? Small or Large Businesses?The short answer is it depends. But the general rule follows that while both large and small companies can benefit from having this professional on their staff, there are different things to consider. For example, a small business may be able to find what they need in a single individual. The Analytics Engineer is something of a jack-of-all-trades. Larger businesses, on the other hand, may already have a Data team in place. In this case, an Analytics Engineer adds to your team, something like an additional set of eyes increasing insight drawn from those large swathes of Data we spoke about earlier.So, what’s next for the role of Analytics Engineer? Who knows? The roles of any Data industry professional is constantly evolving. If you’re interested in Analytics Engineering, Machine Learning, Data Science, or Business Intelligence just to name a few, Harnham may have a role for you. Check out our latest Data & Analytics Engineering jobs or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to firstname.lastname@example.org. For our Arizona Team, contact us at (602) 562 7011 or send an email to email@example.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to firstname.lastname@example.org.
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
How Advanced Analytics and Customer Engagement Create Insight for Your Business | Harnham US Recruitment post
Have you ever wondered why your favorite store stopped carrying an item you liked to purchase? Or how you discovered a new item to fit the bill for what you were searching for? Consider counterintuitive holidays where the stores are packed, but the checkout lanes are light with few cashiers. On the flip side, there may be opportunities in stores that have ensured they have plenty of product in stock, have extra staff to help, and through it all have managed to make the experience seamless.This last imagining is what happens when you bring Advanced Analytics into your business to gather insights and create customer engagement for people who will return again and again to your store and to buy your product. This isn’t just for brick-and-mortar stores, this includes digital and e-commerce businesses as well. But the big question here is, how did they know to hire extra staff, make sure there was enough product on hand, and not only retained former customers, but made new customers? The motto ‘know your customers’ holds true, even in, and especially in, today’s world of social media marketing, e-commerce shops, review opportunities, and more. Enter Advanced Analytics. The next step up from the Analytics of Business Intelligence to offer you and your business a birds-eye view of what your customers want, how they want it, and how you can ensure their experience keeps them returning, and opening doors to new customers as well. TRADITIONAL BUSINESS INTELLIGENCE (BI) VS ADVANCED ANALYTICS Business Intelligence gives historical performance Data. What have customers bought or thought in the past. This information has been used to inform how to improve processes now, for the next sale, call, or booking. Advanced Analytics, however, offers not only a system in which to capture historical Data, but can work with more complicated systems, and handle the massive amounts of Data businesses capture every day. Think of Advanced Analytics as the change agent who comes in to solve the more complicated issues. While it may still gather the same information, it will use the information to determine why something is working, and if something isn’t working, what is the root cause of the problem. If customers are returning again and again, what is bringing them back, and how can they repeat it and improve it for the future. Below are three types of analytics each with its own specialty to help you make more informed decisions to move your business forward. 4 BUSINESS OPERATIONS ADVANCED ANALYTICS SHINESGaining clear insights about your business involves more than just the experiences of your customers. The driving force behind happy customers are the operations of your business. From the supply chain to marketing to Human Resources, every department plays a role in the Customer Experience. So, what better way to use Advanced Analytics than to ensure the root of your business is running well which will be key to ensuring that smooth customer experience. · SUPPLY CHAIN ANALYTICS – Market demand is at an all-time high and supply is…well, it’s stuck a bit. But regardless of what’s being moved, where, and how, the remote workforce, globalization, and necessary manufacturing plants to handle the loads are making things more complicated than ever before. Advanced Analytics can help businesses plan for what will be in demand not only using past performance indicators, but also predictive modelling scenarios to try to meet the pain points of supply and logistics.· OPERATIONAL ANALYTICS – Changing market demands, adaptable processes, and flexibility in how operations are executed are all signs Advanced Analytics ha a place at the very heart of your organization. In this scenario, bits of seemingly unconnected Data come together to help imagine process alignment with market demand, and craft better insights for business.· RISK ANALYSIS – Cloud-based tools available to help identify management of massive amounts of Data with predictive insights using Advanced Analytics.· HUMAN RESOURCE ANALYTICS – To find and retain top talent, it’s important to ensure your business knows what they need, why they need it, and who can meet their requirements. Advanced Analytics can offer HR the chance to predict and evaluate how a prospective employee may do in your organization. Ready to take the next step in getting a birds-eye view of your business? Consider Advanced Analytics. Imagine knowing not only the historical Data which has kept your business moving forward, but using the near real-time Data streams from omnichannel sources to help you plan for the future of your business with future-predictive insights. If you’re interested in Digital Analytics roles, a career in Advanced Analytics, Machine Learning or Robotics just to name a few, Harnham may have a role for you. Contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to email@example.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to firstname.lastname@example.org.
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