Digital Marketing Analyst

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Atlanta / $55 - $65 hour

INFO

Salary
SALARY:

$55 - $65

Location

LOCATION

Atlanta

Job Type
JOB TYPE

Permanent

Digital Marketing Analyst

6- Month Contract-to-hire

Hybrid - Atlanta, GA (3 days in office)

$55-$65/hr

$110k-130k Salary

In this role, you'll work with one of the largest automotive parts manufacturers to help optimize their digital marketing campaigns. This role involves analyzing eCommerce, site, and product data in Adobe Analytics to identify performance gaps, optimize conversion rates, and enhance the digital customer journey. Apply below!!

Role Responsibilities

  • Analyze eCommerce, site, and product data in Adobe Analytics to assess digital performance, identify gaps, and provide actionable recommendations to improve customer experience and conversion rates.
  • Perform in-depth analysis of the digital customer journey, including funnel analysis, drop-off points, conversion optimization, and improving site search performance.
  • Perform AB testing initiatives, including designing experiments, setting up tests, measuring performance, and analyzing results to optimize digital experiences.
  • Build automated reports and dashboards using Adobe Analytics.
  • Track performance and communicate findings to stakeholders.
  • Provide strategic recommendations to improve digital customer experiences, optimize conversion rates, and drive revenue growth based on data-driven insights.

Required Skills

  • 4-6 years of experience in digital analytics, with a focus in eCommerce, site analytics, CPG, and product performance.
  • 2+ years of experience in Customer Journey Analysis.
  • Technical skillset in Power BI, SQL, BigQuery, CJA, Adobe Analytics, Adobe Analytics
  • Experience using Adobe Analytics or Google Analytics.
  • Experience in designing, implementing and analyzing A/B tests and other optimization experiments.

CONTACT

Amy Rzemieniewski

Senior Recruitment Consultant

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JOB RESULTS

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