Consumer Insights Manager

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Miami / $120000 - $130000 annum

INFO

Salary
SALARY:

$120000 - $130000

Location

LOCATION

Miami

Job Type
JOB TYPE

Permanent

Consumer Insights Manager

Food & Beverage

$120,000 - $130,000 + Bonus

Miami - Hybrid

A renowned enterprise that is a mainstay in the Food & Beverage domain is looking to add a highly visible Consumer Insights Manager to its rapidly growing team. If you are proficient in all things related to qualitative/quantitative data, are adept at survey tools such as Qualtrics/Survey Monkey, and have no problem being stakeholder-facing in an individual contributor capacity, then this can be a great opportunity for you!

THE ROLE- Consumers Insights Manager

The Consumer Insights Manager role will play a pivotal part in driving conceptual insights, trend analysis, and sensory understanding to inform our client's brand and product strategies. The ideal candidate will have a strong background in consumer research methodologies, particularly in sensory products within the food and beverage industry, and a track record of successfully managing research projects from conception to delivery.

RESPONSIBILITIES:

  • Independently manage research projects, from designing briefs and questionnaires to analyzing data and crafting actionable insights.
  • Coordinate with internal stakeholders, culinary teams, and marketing strategy teams to ensure seamless execution of research initiatives.
  • Utilize a range of research methodologies, including focus groups, concept testing, central location tests (CLTs), mobile missions, and tracking studies.
  • Conduct both quantitative and qualitative analysis to gain comprehensive insights into consumer perceptions and behaviors, with a strong emphasis on sensory evaluation.
  • Collaborate with agency partners to design research studies and analyze reports, challenging findings where necessary to ensure rigor and accuracy.
  • Take ownership of internal presentations on new insights and developments derived from agency reports.

YOUR SKILLS AND EXPERIENCE:

  • Bachelor's degree in Marketing, Psychology, Business Administration, or related field. Master's degree preferred.
  • Ample experience in consumer insights, market research, or related fields, with a focus on sensory products (e.g., food and beverage).
  • Proven track record of managing custom studies and innovation projects, from inception to delivery.
  • Experience working collaboratively with cross-functional teams, including marketing teams, and stakeholders across the organization.
  • Strong analytical skills and proficiency in conducting both quantitative and qualitative analysis.
  • Excellent presentation skills, with the ability to effectively communicate research findings to internal and external stakeholders.
  • Experience working with research tools and software such as Ipsos, Qualtrics, and SurveyMonkey, with a strong emphasis on leveraging sensory evaluation data.

BENEFITS - Consumer Insights Manager

As a Consumer Insights Manager, you can expect to earn up to $130,000 (depending on experience) + a bonus+ highly competitive benefits

HOW TO APPLY?:

Please register your interest by sending your Resume to Greffen George via the Apply link on this page

KEYWORDS:

Market Research, Consumer, Consumer, Insights, CPG, Consumer Packaged Goods, Food, Beverage, Food and Beverage, Excel, Qualtrics, Survey Monkey, Trend Analysis, Analytics, Competitive Intelligence, Competitive Analysis, Sensory, Focus Groups, Survey, Sensory, Qualitative, Quantitative

CONTACT

Greffen George

Manager, Advanced Analytics & Digital

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