Associate Director, Advanced Analytics
Washington, District of Columbia / $130000 - $160000
INFO
$130000 - $160000
LOCATION
Washington, District of Columbia
Permanent
Associate Director, Advanced Analytics
Advertising Services | Digital Media | Market Research
Hybrid | Washington DC-Baltimore Area | United States (U.S.)
$130,000 - $160,000 + Benefits + Bonus
An innovative, high-growth advertising & research services company is looking for an experienced Associate Director, Advanced Analytics to successfully lead statistical analysis, predictive modeling, and insights generation to meet business growth in the Washington DC-Baltimore area.
THE ROLE:
As Associate Director, Advanced Analytics, you will be the Advanced Analytics Lead for all A/B testing and statistical analysis to generate critical insights that enable senior leadership & external stakeholders, thus driving optimization & business growth. You will be responsible for the following:
- Collecting, cleaning, and analyzing substantial website data using SQL, Python, and/or R
- Designing & executing A/B tests and analyzing/interpreting results
- Developing & conducting promotional analyses, forecasts, etc. using scripting tools such as Python and/or R
- Building dashboards using BI tools (i.e., Looker, Tableau); training, mentoring & coaching junior teammates
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, tech, etc.
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar w/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Strong proficiency in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally w/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS:
As Associate Director, Advanced Analytics, you can make up to a $160,000 base salary (depending on your experience).
HOW TO APPLY:
Please register your interest by submitting your resume to George Little via the apply link on this page.
KEYWORDS:
Forecasting, Promotional Analysis, Loyalty Analytics, Sales Forecast, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, Adobe Analytics, BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Multivariate Test, Hypothesis Test, Market Research, Consumer Insight, Marketing Agency, Advertising Services, Data Visualization, Business Intelligence (BI), Data Science, ETL
CONTACT
George Little
Senior Recruitment Consultant
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