Senior CRM Analyst

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Birmingham, West Midlands / £35000 - £45000

INFO

Salary
SALARY:

£35000 - £45000

Location

LOCATION

Birmingham, West Midlands

Job Type
JOB TYPE

Permanent

SENIOR CRM ANALYST
BIRMINGHAM (hybrid)
UP TO £45,000

Interested in using data and analytics to positively influence customers of a leading national business? This is an exciting opportunity to join this Insights function and create a positive impact on the customer base!

THE COMPANY:

This is a national brand within the travel sector, priding themselves on offering an excellent customer service. Their data team is innovative and eager to utilise the latest tech to hone their analytics on targeting their customers better.

THE ROLE

As the Senior CRM Analyst, you'll be joining the Insights team, and on the day-to-day, you will be:

  • Drawing insights from data using SQL for manipulation, extraction and analysis to help understand the customer base and business problems
  • Working across core customer analytics projects, like customer segmentation to optimise customer targeting strategies
  • Conducting analysis on the customer journey from acquisition through to retention
  • Conducting post-campaign analysis to understand the success of marketing campaigns to specific customer cohorts
  • Explaining actionable insights back to key stakeholders from both a technical and a non-technical background

YOUR SKILLS AND EXPERIENCE

  • Proficiency in SQL, having utilised it in a commercial role previously, able to handle large volumes of data and write your own queries
  • Proficiency in a data visualisation tool, such as Tableau, Power BI, Qlik, etc.
  • Experience in a commercial role with a focus on customer insight, customer loyalty, and marketing data
  • Expert communication skills with the ability to communicate to tech and non-tech audiences
  • Experience in customer segmentation and analytical modelling, like prediction and propensity

WHAT'S IN IT FOR YOU?

  • Up to £45,000 base salary DOE
  • Flexible hybrid working - 2 days a week in the central Birmingham office
  • The chance to work with the Head of Insight and the wider analytics team to learn from the best!
  • A chance to positively impact a huge customer base, looking to ensure they're happy with services and maximise their value to the business

HOW TO APPLY

Please register your interest by sending your CV to Alanah Chambers by clicking the Apply link on this page.

Please note:

  • this role is only for applicants who reside in the UK due to the requirement of a presence in-office.
  • this company is unable to provide sponsorship on this occasion for this position.

CONTACT

Alanah Chambers

Senior Recruitment Consultant

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