Salesforce Automation Manager
London / £50000 - £60000
£50000 - £60000
SALESFORCE AUTOMATION MANAGER
£50,000-£60,000 +BONUS + BENEFITS
This company works in the educational sector, partnering with over 50% of the providers in this space. They are based in Central London and operate a hybrid working policy of once a week in the office. They are looking for a Salesforce specialist to come on board and manage the full campaign automation side of their B2B marketing.
As a Salesforce Automation Manager, some of your main responsibilities will be:
- The automation of marketing methods - both across retention and acquisition
- Support the implementation of CRM strategy
- Analyse customer behaviour to optimise campaign delivery, understanding segmentation, triggers, and lifecycle journeys.
- Build relationships with various data teams within the organisation and work collaboratively
YOUR SKILLS AND EXPERIENCE
A successful Salesforce Automation Manager will have:
- Ability to manage an end-to-end campaign process in terms of automation, from building queries in SFMC to deploying those campaigns
- Extensive experience using Salesforce Marketing Cloud to an advanced level is a must
- Great communication and stakeholder engagement skills
- Any experience with SQL is also required
- Any experience in the educational sector would be advantageous
- A salary of £50,000-£60,000
- Comprehensive benefits package
- A lot of development and growth opportunities, with heaps of ownership
HOW TO APPLY
Please register your interest by sending your CV to Lydia via the apply link on this page.
Ten Tips for Writing the Perfect Data & Analytics CV | Harnham Recruitment post
It’s no secret that jobs within the Data & Analytics market are more competitive than ever and with some jobs having hundreds of applicants (if not more), having a CV that stands out is more important than ever. It’s well known that many Hiring Managers spend a short amount of time reviewing a candidate, so you need to consider what they can do to have the best impact. We’ve seen it all over the years, from resumes sorely lacking detail through to those that have almost every accomplishment written over too many pages – so we’ve complied a list of the 10 things that could help you create a resume that makes an impact, complete with top tips from our team of experienced recruiters.1. Keep it Simple All of our recruiters are unanimous in suggesting to candidates that the perfect CV length is no more than two pages, or one for a graduate or more junior candidate. Sam, our Corporate Accounts manager suggests that candidates keep it simple:“In analytics, it’s all about the detail and less about how fun your CV looks. My best piece of advice would be to keep it to two pages, use the same font without boxes or pictures, and bold titles for the company and role. It sounds pretty simple but it’s really effective and often what our clients seem to be drawn to the most”. 2. Consider the audience & avoid jargon Before your CV gets to the Hiring Manager, it may be screened by an HR or recruitment professional so it’s crucial to ensure that your CV is understandable enough that every person reviewing it could gauge your fit. Whilst showing your technical ability is important, ensure that you save yourself from anything excessively technical meaning only the Hiring Manager could understand what you have been doing. 3. Showcase your technical skills There is, of course, a need to showcase your technical skills. However, you should avoid a long list of technologies, instead clarify your years of experience and competence with each of the tools. Within the Data & Analytics market specifically, clarifying the tools that you used to analyse or model is very important and writing those within your work experience can be very helpful. Wesley, who heads up our French team, explained where candidates can often go wrong: “Candidates often write technical languages on their CV in long lists and forget to make them come to life. My clients are looking for them to give examples of how and when they have used the listed tools and languages”4. Consider the impact of your workJust writing words such as ‘leadership’ or ‘collaboration’ can often easily be over-looked. It’s important that you are able to showcase the impact that you work has beyond the traditionally technical. Think about how you can showcase the projects that you have lead or contributed to and what impact it had on the business. Often people forget the CV isn’t about listing your duties, it’s about listening your accomplishments. Ewan, our Nordics Senior Manager brings this to life: “I would always tell someone that whenever you are stating something you did in a job you always follow up with the result of that. For example, ‘I implemented an Acquisition Credit Risk Strategy from start to finish’ – but then adding, ‘which meant that we saw an uplift of 15% of credit card use’”. Joe, New York Senior Manager, concurs: “Actionable insights are important, results driven candidates are what our clients are looking for. So instead of ‘Implemented A/B Testing’, I’d get my candidates to make that more commercial, such as ‘Implemented A/B test that result in 80% increase in conversion’”. 5. Use your Personal Summary A personal summary is effective when it comes to technical positions, as some people can often overlook them. Use this to summarise your experience and progression as well as indicate the type of role and opportunity you are looking for. If this is highly tailored to the role you are applying for, it can have an extremely positive impact. For example: ‘Highly accomplished Data Scientist, with proven experience in both retail and banking environments. Prior experience managing a team of five, and proven ability in both a strategic and hands on capabilities. Proven skills in Machine Learning and Statistical Modelling with advanced knowledge of Python, R and Hadoop. Seeking Data Science Manager role in a fast-paced organisation with data-centric thinking at it’s heart’. 6. Consider what work and non-work experience is relevant If you’ve been working in the commercial technical sphere for more than five years, it’s likely that your part time work experience during university or the non-technical roles that you took before you moved into your space are no longer as relevant. Ensure you are using your space to offer the Hiring Manager recent, relevant and commercially focused information. However, do not leave gaps just because you took a role that didn’t relate to your chosen field, you don’t need to describe what you did but have the job title, company and dates to ensure you are highlighting a clear history of your experience. It’s important to note that you are more than just your work experience as well, Principal Consultant Conor advises candidates to talk about more than just their work accomplishments:“Listing non work achievements can help make the CV stand out. If someone has a broad range of achievements and proven drive outside of work, they will probably be good at their job too. Plus, it’s a differentiating point. My clients have found interesting talking points with people who have excelled in sports, instruments, languages and more specifically for the Analytics community – things like maths and Rubik’s cube competitions”. 7. Don’t forget your education For most technical roles, education is an important factor. Ensure that you include your degree and university/college clearly as well as the technical exposure you had within this. If you did not undertake a traditionally technical subject, make sure you highlight further courses and qualifications that you have completed near this section to highlight to the Hiring Manager that you have the relevant level of technical competence for the role. 8. Don’t include exaggerated statementsIt goes without saying that if you are going to detail your experience with a certain technical tool or software that you could be asked to evidence it. Saying your proficient in R when you’ve done a few courses on it won’t go over well, especially if there are technical tests involved in the interview process. At the same time, don’t undervalue your expertise in certain areas either, your strengths are what the Hiring Managers is looking for. 9. Don’t get too creativeUnless you’re in a creative role it’s unlikely that the Hiring Manager will be looking for something unique when it comes to the CV. In fact, very few people can pull of an overly flashy CV, most of them being those that work specifically in design. When in doubt, stick to standard templates and muted tones. 10. Tailor, Tailor, Tailor! Time is of the essence and when it comes to reviewing CVs and you don’t have long to make an impact. Make sure to customise your resume using keywords and phrases that match the job description (if they match your own, of course). For example, if the role is looking for a Business Intelligence Analyst with proven skills in Tableau you would not just claim, “experience in Data Visualisation”, you’d list the software name, “experience in Tableau based Data Visualisation”. Although every job description is different, all it takes is a few small tweaks to ensure your maximising your skillset. If you’re looking for your next Data & Analytics role or are seeking the best candidates on the market, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
Hiring a BI Manager – Trends and Challenges | Harnham Recruitment post
With all the talk of big data and data science being able to predict what colour shirt I will buy in four years’ time (probably white or blue for those who don’t know me!), effective business intelligence is sometimes passed by or considered old news. The reality is that companies are realising that they can get much more from their business intelligence and are changing their strategies to deliver interactive, insight-driven and visualised reports. Not every data-driven decision needs machine learning algorithms behind it, and quality business intelligence enables all managers to be effective decision-makers. These strategies are creating some obvious trends in the market, resulting in a change in expectations when hiring a BI Manager. Key BI TrendsData Visualisation – Companies of all sizes are implementing Qlikview and Tableau (amongst many other tools) to create attractive, interactive visualisations, to harness intelligence, in a way that will capture attention in a presentation. Insight Driven – A BI professional can’t simply develop automated reports anymore. Analysts are often required to offer suggestions for business change and present insight to decision makers. Hands-on Management – BI managers and even heads of business intelligence are expected to keep coding well into their management years, with the logic that problems can be spotted quicker when they are in the trenches, coupled with strategic and line management work. Data Ambassadors – BI professionals are becoming door-to-door data sellers, coaching teams in a business on the benefits of using data to optimise their teams and decisions to save or bring in more money. Heads are in the Cloud – Companies are using cloud-based data warehouses such as Redshift to save on storage costs, whilst creating a centralised data warehouse for BI. Alternative Data Sources – Companies are looking to use the web and social media data, alongside numerous other sources to generate deep insights for managers. The BI Manager EffectI am completely sold that all of these features represent the future of business intelligence. The few companies that are doing all of the above well enough, are doing advanced work in the area and these companies will be leveraging big commercial gains from their business intelligence teams. The problem is that only a few businesses are doing all of the above, so only a handful of professionals have the relevant experience, and as a result expect top dollar to bring all of those skills. Therefore, it is prudent to be flexible with your hiring requirements. Look for a bright, passionate candidate, who can readily grasp the shift in business intelligence trends, and is keen to plug skills gaps. An enthusiastic business intelligence professional will get up to speed with whatever they were missing. Don’t be too quick to dismiss those who are not ready-made BI managers on paper. Message to CandidatesFor all aspirational or existing business intelligence managers and leaders, I would advise you try to stay hands on as long as possible. I know some of you dream of never seeing a line of SQL code again, however, the trend in hiring for hands-on business intelligence management positions means that keeping your tech skills sharp will really keep your options open moving forward. It would be great to hear your experiences, so please feel free to comment below on the trends you see in your business. Have you needed to remain hands on as you progress within your career? Or are you looking for a multi-skilled BI manager, and it is proving hard?
Future Proofing Your Business With Digital Transformation | Harnham US Recruitment post
It may seem old hat, now, to say speed is the key to keeping up modern business enterprise. But for many businesses who chase the next shiny object, but don’t follow through, it can be detrimental. The year 2020 caused a shift many didn’t expect for a few years, and the buzzwords we’re used to hearing now, are no longer buzzwords but imperative digital transformation strategies to future proof your business.Data-driven technology. Automation tools. Cloud solutions. Virtual offices and remote employees. All these vanguards offer more agility, speed, and flexibility than ever before leaving glacial legacy systems behind. Add to this the globally available talent pool to pull from, and the world truly is your oyster. Pearls of wisdom notwithstanding. But within this, the human element meets digital transformation driving a need for cultural transformation as well.BELOW ARE 8 TRENDS OF DIGITAL TRANSFORMATION IN 2022:One Cloud, Two Cloud. Hybrid Cloud Computing Systems – Security will be the driving force behind hybrid, multi-cloud computing systems. The mix of public and private cloud systems will be more flexible with combined services from different suppliers, allowing more secure access to staff, and speeding up data processing to complete tasks.Virtualization – Work from home, remote working, and remote learning will allow access to a global talent pool as well the opportunity to offer education on a more global scale. Though face-to-face won’t go away, virtual reality tools will offer hybrid opportunities for work and learning. Renewable Energy – Though still relatively new in the digital transformation space, renewable energy solutions to combat climate change are on the rise.5G – For those working from home, 5G is the speed which is key. Offering reduced latency, increased speed, and installations to support stronger wireless connectivity, it will be a boon to the modern workforce.Quantum Computing – Imagine a computer that is more than the sum of its parts. Quantum mechanics married to technology, could allow humans to create technology to solve problems never before considered or realized driving a variety of possibilities for business value.Automation Drives Digital Transformation – Without automation, it’s difficult to have digital transformation. But as businesses adopt these technologies, the benefits will be seen at every level including the business manager who uses automation to keep up-to-date and run their business operations smoothly.Online Business Models Will Increase – There is rarely a single source opportunity to purchase a product or service today, and as online business models shift to complement existing models or create new ones, additional revenue streams are the focus of this trend. In marketing, it might be omnichannel offering customers a variety of methods to make their purchases, speed up delivery, and more while ensuring customer satisfaction through instant opportunities for feedback.Improved Customer Experience – Online retail shares increased to nineteen percent in 2020 as governments worldwide imposed lockdowns. Businesses ready to serve customers at this time, realized the benefit and the opportunity to improve the customer experience at every level and used digital transformation tools to boost and exeed customer expectations. By leveraging e-commerce, data analytics and automation tools, forward thinking businesses opened up a more efficient way to conduct their business.Ready to get started, if you haven’t already, future-proofing your business for life? Do you want to help businesses craft and develop their digital transformation strategies for the future? If you’re interested in Digital Analytics, Digital Transformation, Data Science, Machine Learning, or Robotics just to name a few, Harnham may have a role for you. Check out our latest Digital Analytics jobs or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to email@example.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
CAN’T FIND THE RIGHT OPPORTUNITY?
If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.