Marketing Manager (ATL)

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London / £45000 - £55000 annum

INFO

Salary
SALARY:

£45000 - £55000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Marketing Manager (ATL)

Location: Central London (3 days a week in office)
Salary: Up to £55,000

An exciting opportunity has arisen with an innovative iGaming company looking for a Marketing Manager to join their team. The ideal candidate will have a strong background in acquisition marketing and above-the-line (ATL) channels, with a solid understanding of complex media mixes, including TV, radio, sponsorships, VOD, and digital marketing.

What You'll Do:

  • Lead and manage multi-million-pound marketing budgets, including TV, radio, podcasts, and digital channels.

  • Implement and optimize TV advertising campaigns to drive actions such as website sign-ups and deposits.

  • Work with media agencies to develop post-campaign analyses and present insights to drive future strategies.

  • Build measurement frameworks and identify key business/media KPIs for campaign tracking and reporting.

  • Use Medix Mix Modeling (MMM) to derive recommendations and improve media strategies.

  • Conduct incrementality testing, AB testing, and competitor analysis to evaluate performance.

  • Collaborate with the marketing team to research consumer and audience data, identifying trends and opportunities for acquisition growth.

  • Prepare quarterly business reviews on marketing strategies and performance.

Key Requirements:

  • Proven experience in acquisition marketing with a focus on ATL channels (TV, radio, VOD, sponsorships).

  • Solid understanding of digital marketing (Paid Search, Paid Social, Programmatic, Affiliate).

  • Experience working with multi-million-pound marketing budgets and analyzing performance across complex media channels.

  • Knowledge of MMM and probabilistic reporting for TV campaign effectiveness.

  • Proficiency in Excel, Google Analytics, Tableau, and tools like Adalyser for campaign tracking and analysis.

  • Strong background in statistical analysis, including incrementality testing and AB testing.

  • International marketing experience, particularly in regulated markets (e.g., global gambling restrictions), is a plus.

  • Experience collaborating with agencies and presenting insights to senior stakeholders.

Salary & Benefits:

  • Up to £55,000 salary

  • Central London office location (3 days a week in office)

If you're a data-driven marketer with experience in acquisition and ATL media campaigns, apply now to join a leading iGaming company in Central London!

CONTACT

Jordan Victor

Client Consultant

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