Marketing Effectiveness Analyst
North London / £50000 - £70000 annum
INFO
£50000 - £70000
LOCATION
North London
Permanent
MARKETING EFFECTIVENESS ANALYST - NORTH LONDON
UP TO £70,000
THE COMPANY
I have partnered with a renowned gaming brand on a Senior level Marketing Effectiveness/MMM position. Within this role you will work across a regulated environment to understand media spend to drive actionable recommendations.
THE ROLE
The successful Marketing Effectiveness Analyst responsibilities will include:
- Utilise SQL to extract and manipulate large datasets from various sources to analyse media spend and performance metrics
- Develop econometric models to assess the effectiveness of different media channels and campaigns
- Conduct statistical analyses using R or Python to derive actionable insights and recommendations
- Create dashboards and reports in Excel or other BI tools to visualize and communicate findings to stakeholders
YOUR SKILLS AND EXPERIENCE
The successful Marketing Effectiveness Analyst will have the following skills and experience:
- Proven experience in econometrics, media analytics, or a similar quantitative analysis role
- Proficiency in SQL for data extraction and manipulation
- Advanced Excel skills, including pivot tables, macros, and data visualisation techniques
THE BENEFITS
The successful Marketing Effectiveness Analyst will receive a salary of up to £70,000, plus an array of additional benefits.
HOW TO APPLY:
Please register your interest by sending your CV to Harry Mincer via the apply link below.
CONTACT
Harry Mincer
Recruitment Consultant
SIMILAR
JOB RESULTS
Web Analyst
£40000 - £50000
+ Digital Analytics
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To Apply for this Job Click Here
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£40,000 – £50,000
HYBRID – SURREY – 2X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
This gut health supplement is taking the industry by storm and has seen massive growth in the past 3 years – including in their data teams!
THE ROLE
You’ll be sitting under the Analytics & Strategy Manager and spend your first 6 months supporting the correct setup of Google Analytics 4 across the business and getting their dashboards up and running. Once in place, it’s up to you to decide where you’d like your role to go by offering suggestions to improve the web analytics capabilities for the various teams.
SKILLS + EXPERIENCE
Must haves:
- You must be a GA4 expert
- Looker experience for dashboard builds
- Subscription-based/D2C industry experience
Nice to have:
- Experimentation/AB testing exposure
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Data Analytics Manager
London
£75000 - £87000
+ Advance Analytics & Mrktg Insight
PermanentLondon
To Apply for this Job Click Here
DATA ANALYTICS MANAGER
£75,000 – £87,000 + BONUS + CAR ALLOWANCE
HYBRID – LONDON – 3X A WEEK
*Please note, this company unfortunately is unable to offer sponsorship and you must be a UK resident to apply*
THE COMPANY
This renowned aviation business needs an Analytics Manager to cover analysis across a vast range of areas in the business, including customer engagement, retail and property, transport routes, aircraft and carbon emissions.
THE ROLE
You’ll be working with multiple stakeholders across the business on a broad scope of projects, all aiming to drive data insights for better decision-making. The company has a modern data stack of Python, Azure, Databricks and Fivetran for you to get stuck into, allowing you to produce insights and utilise modelling techniques from a commercial aspect. This role also involved the management of 1 Analyst.
SKILLS + EXPERIENCE
- Strong experience with Python and Databricks is required for this role
- Commercially minded and strong stakeholder experience a must
- Management experience preferred
- Aviation or travel industry background ideal
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Senior MarTech Consultant
London
£65000 - £75000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
SENIOR MARTECH CONSULTANT
£65,000 – £75,000 + BONUS
LONDON – 2/3 DAYS IN OFFICE
CDP expert with strong client-facing experience?
THE COMPANY
This up-and-coming MarTech Consultancy provides products and services to a range of clients. They’re building out Learning as a service to help clients with how to use MarTech products.
THE ROLE
This role is for someone looking to build out the Learning (as a service) stream within the business. Whilst this role isn’t too hands-on, you need to be confident talking about all things CDPS to clients, by managing and influencing stakeholders.
SKILLS + EXPERIENCE
- Strong CDP experience – Adobe Experience Platform or Tealium preferred
- Strong stakeholder management (ideally client-facing experience)
- Experience working with internal teams on product development, tech vendors and clients for strategy
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Digital Marketing Experimentation Specialist
London
£35000 - £45000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
EXPERIMENTATION SPECIALIST
£35,000 – £45,000
HYBRID – LONDON – 4X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
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THE ROLE
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SKILLS + EXPERIENCE
- A strong CRO and Digital Marketing background split
- Strong statistical experience such as incrementality testing, linear regression etc
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HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Digital Product Analyst
London
£42000 - £52000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
DIGITAL PRODUCT ANALYST
£42,000 – £52,000
HYBRID – LONDON – 4X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
This conglomerate of retailers is continuing to acquire new brands into their portfolio.
THE ROLE
You’ll be joining a strong Digital Analytics function and working closely with the Digital Product team.
SKILLS + EXPERIENCE
Must haves:
- Onsite customer journey behaviour analysis
- Minimum of intermediate SQL needed
- Google Analytics 4 or Adobe Analytics
- AB testing experience ideal (Optimizely or other)
- Visualisation tool – open to any
- Strong stakeholder engagement
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Senior Data Scientist
Welwyn Garden City
£60000 - £70000
+ Advance Analytics & Mrktg Insight
PermanentWelwyn Garden City, Hertfordshire
To Apply for this Job Click Here
SENIOR DATA SCIENTIST
UP TO £70,000
HERTFORDSHIRE – HYBRID – 3X A WEEK
*Please note, this company is unable to offer sponsorship and you must be a UK resident to apply*
Company:
This company is a global leader in Customer Data Science, who work across customer analytics and loyalty working as a consultancy services giving you’re the opportunity to work with market leading business & retailers!
They are looking for a Senior Data Scientist to join their Data Science team!
Responsibilities:
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- Apply machine learning, statistical, and econometric methods to a range of other customer data science problems
- Working closely within a team to understand, troubleshoot, and maintain machine learning models
- Maintain and enhance existing ML models, ensuring all models deployed in production are monitored.
- Stay updated with the latest developments in ML/AI, and related fields to keep the company at the forefront of technological advancements
Requirements:
- Proven experience in clustering and propensity
- Strong coding skills in Python, R or MATLAB
- Excellent communication skills
- Knowledge of databases and SQL
How to Apply:
Register your interest by sending your CV to Izabella Hage via the Apply link on this page.
To Apply for this Job Click Here
Customer Experience Manager
£40000 - £50000
+ Advance Analytics & Mrktg Insight
PermanentEssex
To Apply for this Job Click Here
CUSTOMER EXPERIENCE MANAGER
£40,000 – £50,000 + BONUS
ROMFORD, ESSEX – 1 DAY A WEEK
*Please note, this company cannot offer sponsorship and you must be a UK resident to apply*
THE COMPANY
This multi-award-winning Travel Insurance broking group have 2 brands – they’ve covered over 30 million customers across the UK, Australia and Ireland.
THE ROLE
You’ll be sitting in the Customer Experience team, where you will taking a lead on all things analytics for the team, creating technical customer requirements.
SKILLS + EXPERIENCE
- Financial services background is a must-have
- Strong Google Analytics experience (GA4)
- Data visualisation – Tableau
- Strong communication and key stakeholder engagement skills
- You must be comfortable with analytical data
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Principal Econometrician
West London
£60000 - £70000
+ Advance Analytics & Mrktg Insight
PermanentWest London, London
To Apply for this Job Click Here
PRINCIPAL ECONOMETRICIAN
£60,000 – £70,000 + BONUS
HYBRID – WEST LONDON – 3X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
This entertainment company has one of the largest Econometrician teams in the UK, and they’re looking to grow even more!
THE ROLE
You’ll be looking after 3 members of the team and so you will be less hands-on with the builds of MMM models. Instead, you’ll be overseeing the delivery of a given area in the wider business, project managing across the designing, scoping, delivering and presenting the MMM projects to internal stakeholders.
SKILLS + EXPERIENCE
- MMM/Econometrics background (open to tools)
- Mentoring/Management experience required
- Strong stakeholder engagement
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Senior Digital Analyst
£60000 - £70000
+ Digital Analytics
PermanentEngland
To Apply for this Job Click Here
SENIOR DIGITAL ANALYST
UP TO £70,000 + 20% BONUS
UK – REMOTE
*Please note, you must be a UK resident and have Full Right to Work*
Interested in small companies that have a major impact?
THE COMPANY
This small boutique agency is looking to grow its team. This could be your chance to work with some of the best Analysts in the UK.
THE ROLE
You’ll be client-facing, providing digital analysis for your long-term projects. Communication is key here, with lots of storytelling and presenting involved.
SKILLS + EXPERIENCE
- Adobe Analytics experience required
- SQL
- Strong communication skills with an agency setting background
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Marketing Effectiveness Manager
London
£50000 - £55000
+ Advance Analytics & Mrktg Insight
PermanentLondon
To Apply for this Job Click Here
MARKETING EFFECTIVENESS MANAGER
£50,000 – £55,000
HYBRID – LONDON – 2-4X A MONTH
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
Our client is a large Telecommunications company that is fully digital! They have a customer base of 5 million and are a product-led company, viewing themselves as an online community with a great product. These mobile products include SIMs and broadband products, website and app, communications and activities with members.
THE ROLE
You’ll be joining a wider Marketing team, sitting in the Effectiveness remit alongside Performance and MarTech Specialists. You will media effectiveness across the whole marketing funnel, bridging the gap between the MMM agency and non-technical stakeholders, to provide actionable insights and translate the benefit of the work you do to drive revenue!
SKILLS + EXPERIENCE
- You must be a strong communicator who has the ability to translate complex processes to non-technical stakeholders
- You must have experience in both an agency and client-side setting
- Hands on MMM experience, but this does not include building MMM models yourself
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Senior Econometrician
West London
£50000 - £60000
+ Advance Analytics & Mrktg Insight
PermanentWest London, London
To Apply for this Job Click Here
SENIOR ECONOMETRICIAN
£50,000 – £60,000 + BONUS
HYBRID – WEST LONDON – 2X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
This entertainment company has one of the largest Econometrician teams in the UK, and they’re looking to grow even more!
THE ROLE
You’ll focus on their Irish market and sit within the EU team, managing the day-to-day Econometric projects. You’ll be hands-on, collecting the data, building the models and presenting insights to various internal stakeholders. You’ll also get the chance to mentor a Junior member of the team (non-direct report).
Please note, you will be expected to travel to Ireland once a quarter.
SKILLS + EXPERIENCE
- MMM/Econometrics background (open to tools)
- Strong stakeholder engagement
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
Econometrician
£60000 - £70000
+ Advance Analytics & Mrktg Insight
PermanentHertfordshire
To Apply for this Job Click Here
ECONOMETRICIAN
£60,000 – £70,000 + BONUS
HYBRID – WATFORD – 1X A WEEK
*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*
THE COMPANY
This gaming company is one of the largest in the UK but operates across the EU as well. Their subsidiaries are household names in the UK and so to keep up with growth, they are looking to expand their Econometrics team.
THE ROLE
You’ll be responsible for working on the largest account that has a £100 million spending budget on media and ad campaigns. You will be in charge of econometric modelling, rotating on a number of different games on a quarterly basis.
SKILLS + EXPERIENCE
- SQL and R are nice to haves, however you will use internal tools
- Currently doing Econometrics and building MMM models
- You must be a pro-active self-starter – what ideas can you bring to the team?
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
To Apply for this Job Click Here
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