Marketing Automation Specialist

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Edinburgh / £50000 - £60000 annum

INFO

Salary
SALARY:

£50000 - £60000

Location

LOCATION

Edinburgh

Job Type
JOB TYPE

Permanent

Marketing Automation Specialist
Up to £60,000
Edinburgh (3 days in the office)

About the Company

Join a leading Direct-to-Consumer (D2C) subscription-based business in the Food & Beverage sector, where innovation and customer experience are at the forefront.

The Role

As a Marketing Automation Specialist, your key responsibilities will include:

  • Optimizing Customer Journeys: Enhance and streamline the customer journey across multiple channels.
  • Automation and Analysis: Automate processes and assess how customer interactions flow through various channels.
  • Collaborative Development: Work closely with the development team to create and implement new workflows.
  • A/B Testing and Optimization: Perform A/B testing and other optimization techniques to continuously improve marketing efforts.

Skills and Experience Required

  • Background: Experience in marketing, copywriting, communications, or design.
  • Technical Skills: Proficient in HTML with hands-on experience using Email Service Providers (ESPs).
  • Mindset: Commercially savvy, with a strong focus on systems and process efficiency.
  • Additional Skills: Basic knowledge of SQL is an advantage but not essential.
  • Experience: Demonstrated ability to conduct A/B tests and map out customer journeys.

How to Apply

Register your interest by sending your CV to Daniel Abbasi via the apply link on this page.

CONTACT

Daniel Abbasi

Recruitment Consultant

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