Marketing Analyst

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/ £40000 - £42000 annum

INFO

Salary
SALARY:

£40000 - £42000

Location

LOCATION

Job Type
JOB TYPE

Permanent

Marketing Analyst

Fully Remote in The UK

£40,000-£42,000

A leading insurance company is looking for a Marketing Analytics Specialist to measure campaign performance, optimize spend, and enhance customer insights.

THE COMPANY

This firm serves 1.25 million+ customers and is a key player in its sector. They have invested heavily in data-driven marketing to improve acquisition and retention.

THE TEAM

The commercial & marketing analytics team supports retail pricing, trading, product development, and digital marketing. They provide insights to improve marketing effectiveness.

THE ROLE

As a Marketing Analytics Specialist, you will analyze marketing campaigns, identify trends, and support data-driven decisions.

Key Responsibilities:

  • Assess PPC, social media, influencer, and digital ad performance.
  • Combine web analytics, agency data, and transactional data for insights.
  • Develop customer segmentation models to optimize retention.
  • Conduct A/B testing to improve marketing strategy.
  • Evaluate cost per acquisition, bounce rates, and conversion rates.
  • Deliver post-campaign analysis and optimization recommendations.
  • Present insights to stakeholders and marketing teams.

YOUR SKILLS & EXPERIENCE

A strong analytical background with hands-on marketing analytics experience.

Essential:

  • Proficiency in SQL for data extraction.
  • Experience in marketing analytics (ROI, CPA, segmentation).
  • Knowledge of Adobe Analytics or similar tools.
  • Strong data visualization skills.

Nice to have:

  • Python knowledge for advanced analytics.
  • Experience in insurance or financial services.
  • Familiarity with A/B testing and attribution models.

BENEFITS

  • Up to £42,000 salary
  • Remote working - 6 office visits per year
  • Exposure to cutting-edge digital marketing strategies

INTERVIEW PROCESS

  1. 30-minute chat with the hiring manager.
  2. 1-hour competency-based interview.

A great opportunity to join a fast-growing marketing analytics team.

HOW TO APPLY
Apply now with your CV to Mohammed Buhariwala at Harnham.

CONTACT

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