Insight Analyst/Senior Insight Analyst

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Bristol / £30000 - £55000

INFO

Salary
SALARY:

£30000 - £55000

Location

LOCATION

Bristol

Job Type
JOB TYPE

Permanent

INSIGHT ANALYST/SENIOR INSIGHT ANALYST
UP TO £55,000
LONDON (HYBRID)

Overview

Harnham is working exclusively with an agency that looks to build brands through digital experiences. They aim to ensure their clients make the best expression of the brand through their content, platforms, and CRM.

This is a great opportunity to work amongst some of the biggest FMCG brands and really make an impact.

The role

You will be responsible for creating data strategies and roadmaps to drive their clients marketing activities. To do this you will:

  • Analyse campaign and customer data, identifying patterns and actionable insights to improve marketing performance
  • Interpret insight findings and present them to multiple teams
  • Identify and promote over performing content to optimise paid and owned marketing channels
  • Develop and maintain reporting dashboards that effectively showcase the impact of marketing activity across campaigns
  • Analyse marketing and customer data to build data driven attribution models, customer segmentation, and lifetime value to support campaign decisions and budget allocation

The experience

The successful Insight Analyst will tick some of the following boxes:

  • Have a passion for data and creativity to improve customer experiences
  • Curiosity to understand client's industry, business objectives, and customer journeys to provide analysis and recommendations
  • Working experience with SQL and Excel
  • Analytics experience in customer insights, lifetime value, attribution, channel analysis or cohort analysis

The benefits

You will receive up to £55,000 per annum and other benefits including private healthcare, free gym membership and the opportunity to work hybrid.

How to apply

Please apply below by submitting your CV via the apply button to Emma Johnson at Harnham.

Keywords:

sql, google analytics, insight, analyst, marketing, channels, customer journey, lifetime value, attribution, channel analysis, cohort analysis, customer experience, recommendations, analytics, tableau, power bi, agency, fmcg, retail, supermarkets, strategies, roadmap, attribution models, modelling

CONTACT

Emma Johnson

Senior Recruitment Consultant

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