Display Consultant
Düsseldorf, Nordrhein-Westfalen / €50000 - €60000
INFO
€50000 - €60000
LOCATION
Düsseldorf, Nordrhein-Westfalen
Permanent
Display Consultant (Mid-Level) - International consultancy
GDN, DV360, DSP, Facebook Business Manager, Google Analytics, Google Ads, Google Suite, PPC
Salary: €50,000 - €60,000
Location: Berlin, Germany (Hybrid Option)
The Company:
Join a Digital consultancy that helps international brands grow digitally in multiple sectors, including retail, travel, finance, FMCG, entertainment, automotive, app development and more. They want companies to make the most of digital opportunities.
The Role:
This is the ideal next step in your career journey, you will be responsible for defining / creating digital Paid Media strategies, implementing this in demand-side platforms and carefully using a budget - all to ensure client digital goals are reached. You will need to understand how to buy inventory and what inventory / audiences / programmatic strategies will be successful in a campaign.
Your Skillset:
- 2+ years of hands-on experience with Analytics / Digital Marketing tools e.g. GDN, DV360, DSP, Facebook Business Manager, Google Analytics, Google Ads , Google Suite, PPC
- Completed Display certifications
- Experience in management of digital accounts with an ROI as well as a Branding/Awareness focus
- First Experience with Google Analytics and how to interpret data
- Ability to troubleshoot performance issues within paid display platforms and present solutions internally
- Ability to analyze campaigns and present results to teams
- Ability to build reports to present to clients
- Ability to work with colleagues to take direction with campaigns
- Excellent written and verbal communication skills
- Working with internal Consultants, Account Managers, and Clients to develop and implement Paid Media Buying Strategies
- Fluent in English and German both written and verbal
The Benefits:
The successful analyst will earn €50,000-€60,000 per annum as well as competitive benefits and bonuses. Hybrid working is an option.
How to Apply:
Please register your interest by sending your CV to Liam Culhane via the Apply link on this page.
CONTACT
Liam Culhane
Recruitment Consultant
SIMILAR
JOB RESULTS
How Programmatic Is Revolutionising Advertising | Harnham Recruitment post
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With consumerism on the rise, and a drastic shift away from traditional avenues of advertising, the use of Digital Marketing and the demand for business to become more technically ‘savvy’ is continuously increasing. The extent of different digital media channels in the advertising space, as well as the recent evolution of approaches such as Programmatic Advertising, has caused confusion as to which approach is the best for businesses to adopt and for well versed Digital Marketers to reflect on what their next career step should be. Irrespective, Programmatic is such a buzzword within the market at present and is widely predicted to become the future of display advertising. Despite this, many have a lack of understanding as to what it actually is. Whether you are looking for a career change or to embed Programmatic into your marketing strategy, here are some considerations:
Defining Programmatic Programmatic advertising is the automated process of bidding for advertising inventory to allow for the opportunity to display a relevant advert to the desired consumer in real time. At a basic level, parties from the ‘supply’ side of programmatic will sell an impression referred to as ‘audience ‘inventory’ through a Supply Side Platform. Facilitated by the ad exchange, such inventory is shared with advertisers who have submitted their desired audience preference through a Demand Side Platform.Within this online, automated marketplace, all advertisers will bid within the auction and the highest ‘bidder’ will then win each impression. The advertiser, typically a media agency or in house team of specialists, will begin to target users through Programmatic Ads that can be online or Out Of Home (OOH).
Redefining your advertising strategy With pre-existing modes of marketing such as, newspapers, radio, TV and, more recently, social media and paid search; it is worth considering the additional ways in which Programmatic advertising can benefit your business.Rather than utilising Data-driven ‘trial and testing’ methods to assess what will attract audiences to your site, Programmatic advertising uses a personalised approach by only targeting users who have expressed an interest in specific products or services. The automated process of identifying target users enables this to be a lot less manual than traditional modes of advertising. As a result, this will save your business time and unnecessary resources dedicated to Predictive Analysis, which will particularly benefit smaller businesses who may have a limited marketing budget. Programmatic advertising is also not just limited to online. The development of OOH has revolutionised the power, audience reach and impact of this long-standing method of advertising, allowing it to “bring data into the physical world” on a mass scale. As well as delivering a single ad to the right user at the best time, Programmatic advertising can enable your business to target hundreds of relevant consumers based on their online activity and location. This form of audience targeting is still incredibly new to the marketplace and is continuing to expand. By 2021, it is anticipated that Programmatic will further bridge the gap between digital and offline media by programmatically purchasing tv adverts; representing approximately one third of global ad revenue.
The future of advertising careersIf you are looking for a long-term career within advertising, Programmatic is a great route to gain exposure within, given that it already dominates the industry, and looks set to continue to. Due to such high demand and the lack of quality candidates within the market, Programmatic specialists are incredibly desired and retained by employers. As such, businesses are consistently searching for more talent within their team. Once onboard, they often invest heavily in training, personal development and internal progression. There is often a misconception that Programmatic is not scientific, however, specialists often sit in Data teams and utilise Analytics software or Data Visualisation tools daily; extracting and manipulating Data. Server-side scripting is also a huge part of the role; if an ad is not displaying on a site suitably, the Programmatic team will be required to dive into the JavaScript or HTML code to troubleshoot the issue. So, if you are looking for a Data-led vertical of advertising, Programmatic is a great career path. However, the supply and demand side are kept very separate due to the difference in tools utilised. Transitioning between the two can be incredibly problematic, especially further into your career so, if you are looking into a specific route, make sure you are making an informed decision. If Programmatic sales, inventory analysis and yield optimisation are appealing, the publisher side could be a great route. Alternatively, if setting up and monitoring campaigns or segmenting audience Data is of interest, I would advise starting agency side.Whether you’re looking to venture into a new aspect of digital media or require specialist talent within your team, we can help.Take a look at our latest opportunities or get in touch with myself at francescaharris@harnham.com to find out more.
A New Harnham Group Company Is Borne | Harnham Recruitment post
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I’m thrilled to announce the newest member of Harnham Group: Rockborne. It’s been 15 years since we first started Harnham and over that time we’ve seen the Data & Analytics industry go from strength to strength and become one of the world’s most sought-after specialisms. While innovation and progress have allowed the industry to flourish, it’s been clear for a while now that the biggest threat to its continued success is a shortage of talent and, in particular, technical talent that can thrive in a business environment. As highlighted in our recently published Data & Analytics Salary Guide, half of all data leaders believe that the junior members of their teams don’t have the ability to articulate their work to non-technical stakeholders. Furthermore, they also believe that there is a significant need for those coming into the industry to learn how to better articulate their work and findings, improve their communication skills and to develop a better understanding of the nature the businesses that they work in. To help counter this, we have created Rockborne, a new business designed specifically to train and place the next generation of Data & Analytics professionals into our clients’ businesses. Rockborne will take on regular cohorts of diverse, highly-skilled and exceptionally promising STEM graduates and put them through an intensive 16-week training program designed to ensure that they not only have the most up to date technical knowledge, but also the business acumen and softer skills required to thrive in their careers. They will then be placed as Consultants in leading data teams across the country for two years, at which point their current employer will have the choice to keep them on permanently at no additional cost. The consultants will also have the opportunity to undertake three weeks of training, prior to their placement, tailored to the business they are entering so that they are fully prepared to hit the ground running and add value. To lead this new venture for the Harnham Group, we have put together an industry-leading team with Neil Berry as CEO. Neil brings a long career of experience in the Data & Analytics market, working across multiple sectors and industries delivering transformational change. His experience at several of the world’s foremost Data & Analytics consultancies, including most recently as a partner at both KPMG and IBM, makes him the ideal person to lead Rockborne’s senior management team. He’ll be working alongside former dunnhumby, Experian, Accenture and IBM’er Gareth Mitchell-Jones who joins us as Chief Revenue Officer; Waseem Ali, formerly of Virgin Care, General Assembly, Cloudstream Partners and Lloyd’s of London, as Chief Data Officer; and former Barclays, JP Morgan and Jane Street campus lead Amy Foster, who will serve as Rockborne’s Chief Talent Officer. We believe that this team enables us to really address the issues within the industry, and allow the Graduate Consultants they produce to be set for success. As the next part of our journey, Rockborne is set to continue the mission already pursued by our other Harnham Group companies; to help the world of Data & Analytics innovate and flourish, to provide opportunities for those who work in the industry to thrive, and to create a more diverse and inclusive workforce. You can learn more about Rockborne here or by contacting one of the team at neilberry@rockborne.com, garethmj@rockborne.com, waseemali@rockborne.com, or amyfoster@rockborne.com.
The State of Contract Jobs in Data Analytics Across the US
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The State of Contract Jobs in Data Analytics Across the US
No matter where you stand on your preference for freelance versus permanent roles, there has certainly been a swell in the number of contracting Data & Analytics professionals in markets across the world. For example, in our New York office, in the first three months of 2023, we have already seen more than half the number of new temporary contract positions come up as were listed during the whole of 2022.
What’s driving this growth? While there are a number of intermingling factors at play, here are three trends that Jose Gomez, Managing Consultant for Harnham in New York, has noticed in the current contract market.
Testing the Waters
Gomez considers ‘contract-to-hire’ as the number one recruitment trend in the interim sector at the moment. He describes the contract-to-hire method as an opportunity for both parties to ‘try before you buy’, by entering into a contract that initially lasts for three to six months but can be converted into a permanent job at any time.
For an employee, this means they can test the water in an unfamiliar firm to see whether they enjoy the job and workplace environment. For the employer, it is an invaluable way to try out a promising candidate for a specific project but postpone the administrative and financial implications of a permanent job offer, until they are certain they’ve found the right fit. A short-term commitment from both sides can ultimately lead to a long-term solution that suits both the employee and employer.
A Project-Based Approach
Another significant trend that is driving contracting markets is project urgency. Regardless of wider global events and uncertain financial markets that may influence whether a business commits to growing its headcount, there are a number of time-sensitive projects that still need to go ahead. These tend to have a clear start and finish date mapped out.
Bringing in professionals on a short-term basis who are accustomed to hitting the ground running without the employer needing to commit to the paperwork and costs of a permanent hire, means these urgent projects can still be completed by their deadlines.
With the growing importance of Data and Analytics for many organisations, this is translating into a tangible uptick in the number of contracting positions we are filling for clients, with many looking to hire into multiple project-based roles. This approach also means that employers benefit from the experience of contractors who have worked on a diverse range of projects across different firms.
The Impact of Evolving Technology
A third trend powering demand for contract work in the sector is Artificial Intelligence (AI). Everyone has heard of ChatGPT, but what is it all about? For Harnham’s specialist recruitment consultants, AI is our bread and butter and we are seeing a growing call for Machine Learning (ML) engineers who can work in numerous programming languages and data models.
Given the current trajectory of the Data & Analytics market, we expect to see all three trends continue to grow going forwards, leading to lots of opportunities for contract work.
Should someone currently in the ‘permanent’ camp consider a switch? We find that contracting work does not fit a specific demographic, it’s a personal lifestyle choice. For some, the flexible, freelance lifestyle is highly desirable and offers many benefits, but it is quite different from the permanent approach and therefore won’t suit everyone.
Before placing any contractor into a role, we set up an agreement between the employer and contractor to cover all eventualities. Harnham’s recruitment consultants are highly experienced at matching the right contractors with the right businesses and we provide contracts on a part-time and full-time basis.
The great advantage of this type of employment is that recruitment can be extremely quick and efficient. We have seen the process from interview to job offer to signing agreements happen within two days, which is an extremely fast turnaround. And whilst contractors generally don’t receive the same company benefits as permanent staff, at Harnham we do offer benefits to the contractors we have on our books.
Interested in hiring a data contractor for an upcoming project or expanding your team with a permanent data professional? Our expert team knows the market inside out, and how to reach the best talent out there, get in touch today.
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