Digital Tagging Specialist
London / £50000 - £55000
£50000 - £55000
Digital Tagging Specialist
Up to £55,000
One of the UK's largest airlines is looking for a Digital Tagging Specialist to join their team to support in implementing Adobe Analytics across their new website.
This role sits within one of the UK's largest airlines digital platform team, and will involve working across the redevelopment of their current website, implementing Adobe Analytics using Ensighten. You would have the opportunity to work within a collaborative team to optimise digital products and improve overall commercial outcomes.
- Support the team in implementing Adobe Analytics using Ensighten
- Assist in advancing the server-side tagging capabilities
- Collaborate with the Marketing teams to ensure smooth implementation of digital initiatives
- Contribute to the rebuilding of the front-end website, ensuring quality assurance and time delivery
- Work alongside other teams to support the business performance goals
YOUR SKILLS AND EXPERIENCE
- Strong expertise in Adobe Analytics and Ensighten, Google Tag Manager, or Adobe Launch
- Previous experience with server-side tagging and data layer implementation
- Excellent problem-solving and analytical skills
Up to £55,000
Flexible hybrid working pattern
Opportunity to grow and develop your career
HOW TO APPLY
Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
Future Proofing Your Business With Digital Transformation | Harnham US Recruitment post
It may seem old hat, now, to say speed is the key to keeping up modern business enterprise. But for many businesses who chase the next shiny object, but don’t follow through, it can be detrimental. The year 2020 caused a shift many didn’t expect for a few years, and the buzzwords we’re used to hearing now, are no longer buzzwords but imperative digital transformation strategies to future proof your business.Data-driven technology. Automation tools. Cloud solutions. Virtual offices and remote employees. All these vanguards offer more agility, speed, and flexibility than ever before leaving glacial legacy systems behind. Add to this the globally available talent pool to pull from, and the world truly is your oyster. Pearls of wisdom notwithstanding. But within this, the human element meets digital transformation driving a need for cultural transformation as well.BELOW ARE 8 TRENDS OF DIGITAL TRANSFORMATION IN 2022:One Cloud, Two Cloud. Hybrid Cloud Computing Systems – Security will be the driving force behind hybrid, multi-cloud computing systems. The mix of public and private cloud systems will be more flexible with combined services from different suppliers, allowing more secure access to staff, and speeding up data processing to complete tasks.Virtualization – Work from home, remote working, and remote learning will allow access to a global talent pool as well the opportunity to offer education on a more global scale. Though face-to-face won’t go away, virtual reality tools will offer hybrid opportunities for work and learning. Renewable Energy – Though still relatively new in the digital transformation space, renewable energy solutions to combat climate change are on the rise.5G – For those working from home, 5G is the speed which is key. Offering reduced latency, increased speed, and installations to support stronger wireless connectivity, it will be a boon to the modern workforce.Quantum Computing – Imagine a computer that is more than the sum of its parts. Quantum mechanics married to technology, could allow humans to create technology to solve problems never before considered or realized driving a variety of possibilities for business value.Automation Drives Digital Transformation – Without automation, it’s difficult to have digital transformation. But as businesses adopt these technologies, the benefits will be seen at every level including the business manager who uses automation to keep up-to-date and run their business operations smoothly.Online Business Models Will Increase – There is rarely a single source opportunity to purchase a product or service today, and as online business models shift to complement existing models or create new ones, additional revenue streams are the focus of this trend. In marketing, it might be omnichannel offering customers a variety of methods to make their purchases, speed up delivery, and more while ensuring customer satisfaction through instant opportunities for feedback.Improved Customer Experience – Online retail shares increased to nineteen percent in 2020 as governments worldwide imposed lockdowns. Businesses ready to serve customers at this time, realized the benefit and the opportunity to improve the customer experience at every level and used digital transformation tools to boost and exeed customer expectations. By leveraging e-commerce, data analytics and automation tools, forward thinking businesses opened up a more efficient way to conduct their business.Ready to get started, if you haven’t already, future-proofing your business for life? Do you want to help businesses craft and develop their digital transformation strategies for the future? If you’re interested in Digital Analytics, Digital Transformation, Data Science, Machine Learning, or Robotics just to name a few, Harnham may have a role for you. Check out our latest Digital Analytics jobs or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to email@example.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
Web Analytics in the North of England and Midlands | Harnham Recruitment post
As Digital Analytics continue to evolve and play a key role in businesses country-wide, and with the talent redistribution resulting from the pandemic, many Hiring Managers are seeking to attract top candidates to roles based outside of London. But how they can do this efficiently and effectively? To answer this question, we’ll be exploring hiring in the North of England and Midlands in a new series of articles focusing on the four key specialisms found in Digital Analytics: Insights, CRO/Optimisation, Implementation/Tracking, and Product Analytics. First up, we’re taking a look at hiring Digital Insight professionals. Why is Digital Insights important?As the world undergoes a digital transformation, companies are becoming increasingly data-led, specifically in relation to their websites and apps. Over the last two years, the average consumer has turned more and more to these platforms and so many companies, in order to keep up with their competitors and to give their customers the best experience, are keen on personalising the customer experience across their websites and the apps.To achieve the goal of improving the customer experience online, and therefore improve sales, you first need to know what the customer does on their journey; What pages do customers click on? What converts into sales? Are there any trends across different demographics or segments of customers? A Digital Analyst will come in, examine the data collected by the developers and implementation teams and translate this data into useful insights with actionable recommendations as to what needs improving. What are employers looking for in a Digital Analytics candidate?In the current market, there are numerous jobs and fewer candidates, meaning candidates are being snapped up quickly. The market is moving particularly fast at the moment, with candidates moving through processes at faster rates – we have seen candidates through processes in just two weeks! Therefore, as candidates are in multiple processes, clients are facing more rejected offers than ever. While there are some great candidates on the market at the moment, the perfect candidate is tricky to come by. The absolute standard for a Digital Analyst is Google Analytics or Adobe Analytics with some form of Data Visualisation skills to help them create dashboards and reports with the insights they find. However, SQL is, more often than not, also becoming a must-have. By conducting the process as quickly as possible and realty appealing to candidate motivations, you will have a better chance at securing these quality candidates that would make a great addition to your business.What are candidates looking for?From my experience so far, Digital Analytics candidates seem to have a better experience in the current market, as they are able to be more selective. They are often involved in multiple processes and can weigh up which role offers them the best opportunity. Therefore, candidate motivations are important and can be crucial for a speedy recruitment process. As seen in our 2021 Data & Analytics Salary Guide, the motivations that appear to be most important to candidates are culture, training and progression, flexibility and the overall package. Culture, including training and progression, is always going to be important to a candidate and giving them a good first impression with lots of information about how your company and your role stand out from others is essential.Furthermore, flexibility is a post-pandemic privilege that is becoming the norm. While hybrid working works for some, others require primarily remote working. Despite the number of different roles across the North and Midlands, the candidate pool for a Digital Analyst with Google Analytics, SQL and Power BI is not huge. Therefore, having as much flexibility as possible with your working from home policy is key.Finally, overall package (not just base salary) is also important. The disparity between London roles and North roles is not as large as you might assume. As there is a shortage of candidates, in order to stay competitive, it is vital to benchmark candidates effectively. Again, there is information about this in our current salary guide. However, just to give you an idea of the market, last year, the average tenure of a Digital Analyst was approximately 2 years. The average increase in salary after this time was approximately 17-20%. Therefore, it is clear that staying competitive and understanding what candidates are looking for is important.Final Comments:Whether you are curious about the market, a client looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Digital Analytics jobs or get in touch for advice on anything from salary to candidate motivations, to work-from-home preferences.
CAN’T FIND THE RIGHT OPPORTUNITY?
If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.