Digital Insight Analyst
Warrington, Cheshire / £35000 - £45000
£35000 - £45000
Digital Insight Analyst
Up to £42,000
Harnham are partnering with a national furniture and fashion retailer searching for a Data Insight Analyst to help build out their data maturity by combining offline and online data sources.
This company is a household-name in the fashion-industry with stores across the UK including a large retailer in Oxford Street. Having undergone a large period of growth over the recent years, they are looking to continue this trend by maturing their data capabilities and placing an increased importance on Digital.
As a Data Insight Analyst, you will be:
- Provide the business with in-depth customer analytics and insights including post basket analytics, web traffic performance analytics, customer journey analytics and looking specifically at drop-off rates.
- Combining offline and online data sources to ensure insights provided to the wider business can shape strategy moving forward.
- Building reports that compile e-commerce analytics, looking specifically at trading performance and sales reports.
Skills & Experiences
As a Data Insight Analyst, you will need to have:
- Commercial experience working with SQL through BigQuery.
- Experience working on web analytics projects, specifically using Google Analytics to analyse web performance. Any experience in Google Tag Manager is a big plus.
- Understanding of ETL and GCP platforms.
- Prior experience in an agency or retail environment is a big plus.
- Hybrid working.
- Opportunity for flexibility to implement your ways of working and strategy.
- Exposure to senior stakeholders.
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
Web Analytics in the North of England and Midlands | Harnham Recruitment post
As Digital Analytics continue to evolve and play a key role in businesses country-wide, and with the talent redistribution resulting from the pandemic, many Hiring Managers are seeking to attract top candidates to roles based outside of London. But how they can do this efficiently and effectively? To answer this question, we’ll be exploring hiring in the North of England and Midlands in a new series of articles focusing on the four key specialisms found in Digital Analytics: Insights, CRO/Optimisation, Implementation/Tracking, and Product Analytics. First up, we’re taking a look at hiring Digital Insight professionals. Why is Digital Insights important?As the world undergoes a digital transformation, companies are becoming increasingly data-led, specifically in relation to their websites and apps. Over the last two years, the average consumer has turned more and more to these platforms and so many companies, in order to keep up with their competitors and to give their customers the best experience, are keen on personalising the customer experience across their websites and the apps.To achieve the goal of improving the customer experience online, and therefore improve sales, you first need to know what the customer does on their journey; What pages do customers click on? What converts into sales? Are there any trends across different demographics or segments of customers? A Digital Analyst will come in, examine the data collected by the developers and implementation teams and translate this data into useful insights with actionable recommendations as to what needs improving. What are employers looking for in a Digital Analytics candidate?In the current market, there are numerous jobs and fewer candidates, meaning candidates are being snapped up quickly. The market is moving particularly fast at the moment, with candidates moving through processes at faster rates – we have seen candidates through processes in just two weeks! Therefore, as candidates are in multiple processes, clients are facing more rejected offers than ever. While there are some great candidates on the market at the moment, the perfect candidate is tricky to come by. The absolute standard for a Digital Analyst is Google Analytics or Adobe Analytics with some form of Data Visualisation skills to help them create dashboards and reports with the insights they find. However, SQL is, more often than not, also becoming a must-have. By conducting the process as quickly as possible and realty appealing to candidate motivations, you will have a better chance at securing these quality candidates that would make a great addition to your business.What are candidates looking for?From my experience so far, Digital Analytics candidates seem to have a better experience in the current market, as they are able to be more selective. They are often involved in multiple processes and can weigh up which role offers them the best opportunity. Therefore, candidate motivations are important and can be crucial for a speedy recruitment process. As seen in our 2021 Data & Analytics Salary Guide, the motivations that appear to be most important to candidates are culture, training and progression, flexibility and the overall package. Culture, including training and progression, is always going to be important to a candidate and giving them a good first impression with lots of information about how your company and your role stand out from others is essential.Furthermore, flexibility is a post-pandemic privilege that is becoming the norm. While hybrid working works for some, others require primarily remote working. Despite the number of different roles across the North and Midlands, the candidate pool for a Digital Analyst with Google Analytics, SQL and Power BI is not huge. Therefore, having as much flexibility as possible with your working from home policy is key.Finally, overall package (not just base salary) is also important. The disparity between London roles and North roles is not as large as you might assume. As there is a shortage of candidates, in order to stay competitive, it is vital to benchmark candidates effectively. Again, there is information about this in our current salary guide. However, just to give you an idea of the market, last year, the average tenure of a Digital Analyst was approximately 2 years. The average increase in salary after this time was approximately 17-20%. Therefore, it is clear that staying competitive and understanding what candidates are looking for is important.Final Comments:Whether you are curious about the market, a client looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Digital Analytics jobs or get in touch for advice on anything from salary to candidate motivations, to work-from-home preferences.
The Next Generation of Data Analysts | Harnham US Recruitment post
From coast to coast, a new breed of data analyst rises. No longer siloed and pigeon-holed into one specific area or another, today’s professional must be able to nuance actionable insights for better business predictions and performance. The evolving role of data analyst marries technical prowess and analytical skills with the soft skills of coaching and communication.Every organization from AdTech to FinTech to the Food and Beverage Industries, and every industry in between, depends on data. In fact, by 2020, IBM estimates the number of open positions in the U.S. for data professionals will increase to 2.7 million. Yet, the surge and the shortfall in analytics talent remains as data analyst recruitment efforts rise to the challenge.Broaden Your SkillSetWith high demand and short supply comes the opportunity to go beyond your comfort zone and expand your skillset. Add to that companies that may not have the budgets to cover their recruitment efforts and the data analyst skillset must expand to meet the demand. From technical to soft skills, below are a few things to keep in mind when crafting your resume or CV:Don’t shed the basics of analytical mainstays such as Excel, SQL, and SAS; enhance them with languages such as R and Python. Want to boost your chances to the top of the pile? Don’t forget next generation tools and platforms like Tableau, Domo, Adobe Analytics, and/or Snowplow.Be specific: Companies will be more interested in interviewing you if you can clearly outline why/what you have used different technology for.Keep this punchy, concise, and outline your in-put with said technologies.Outline projects you’ve worked on.Become a storyteller – communicate key insights more effectively with the power of data, visualization, and narrative. The ability to tell a story with data can translate across business functions and departments for a unified predictive or prescriptive analysis for more impact.Offer actionable Insights – put the power of actionable insights into decision makers’ hands with real life application explanations. Steward data responsibly. Data governance is now business critical and the new data analyst must be able to act with fiduciary responsibility to ensure data privacy. Data must be protected, standards must be followed, and trust must be maintained
I, Meet RobotThe blending of the physical and digital worlds through AI, Machine Learning, and IoT remain the frontrunners in technology through 2020. According to McKinsey’s Report Ten IT-enabled Business Trends for the Decade Ahead, the latest technologies shaping the current business world include automated knowledge work, the mobile platform, and the Cloud. Skillsets and experience within these three technologies are the next wave in the modern digital world and it’s the new breed of data analyst who can best rise to the challenge to fill the gaps.Not only will these three technologies make an impact, but the impetus of social platforms and their data will be a powerful contribution to business outcomes. This melding of the physical and digital worlds allows businesses to understand and implement the collected data in scenarios in real-time driving them forward to better reward.Your TurnIn this section, we ask our candidates and clients what we as recruiters can do to help you find the perfect fit. This is your chance to answer and ask questions as well as get creative in helping us improve our efforts in data analyst recruitment. Below are a few questions to get you started.What kind of cross-training programs might businesses and schools employ for future Data Analysts?What other backgrounds are we overlooking in our quest to for the next generation of data analyst as businesses seek to find and engage this most critical role within their data teams?What can we, as recruiters do to engage qualified candidates ready for their next role in the world of data and analytics?If you’re a data analyst ready to spread your wings, we may have a role for you, check out our current vacancies or contact us to learn more.For the East Coast and Mid-West teams please call 212-796-6070, or email firstname.lastname@example.org.For the West Coast team call 415-614-4999 or email email@example.com.
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