Digital Analyst

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London / £50000 - £60000 annum

INFO

Salary
SALARY:

£50000 - £60000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Digital Analyst - London (Liverpool Street)

Department: Commercial
Reports to: Digital Analytics Lead
Location: London - Liverpool Street (Hybrid)


About the Role

As this company continues to scale its digital capabilities across global markets, we are looking for a Digital Analyst who will be at the heart of building a robust, insight-driven digital analytics function.

You will ensure that digital performance across web and app is measurable, visible, and actionable-owning dashboards, standardising KPIs, and empowering markets to make data-led decisions. Working closely with the Digital Lead, you'll provide the analytical foundation that supports optimisation, experimentation, and long-term digital growth.

If you love turning data into clarity and are excited by the impact digital insights can make across markets-this is the role for you.


What You'll Do

Digital Reporting & Dashboarding

  • Build, own, and evolve digital performance reporting (web + app)
  • Create and maintain automated Power BI dashboards for traffic, funnel, conversion & engagement
  • Translate analytical needs into clear, scalable reporting

Data Extraction & Modelling

  • Write SQL queries to extract and manipulate data from GA4/BigQuery/Databricks
  • Support the build of digital reporting layers
  • Partner with technology teams to improve data quality

KPI Definition & Insight

  • Help standardise digital KPIs and funnel definitions across markets
  • Provide regular insight on trends, drop-offs, and performance opportunities

Market & Stakeholder Support

  • Act as the first point of contact for digital reporting queries
  • Guide country teams through dashboards and performance summaries

What We're Looking For

Technical Skills

  • Strong SQL (comfortable querying large datasets)
  • Experience building dashboards in Power BI (or similar BI tools)
  • Experience with digital analytics platforms (GA4, Adobe, app analytics)
  • Understanding of digital funnels and engagement KPIs
  • Bonus: Exposure to Databricks/BigQuery or cloud data environments

Analytical Skills

  • Ability to turn business questions into measurable metrics
  • Exceptional attention to detail
  • Able to explain analytical findings to non-technical audiences

Desirable

  • Experience in experimentation / A/B testing
  • Background in telecoms, subscription or e‑commerce
  • Understanding of app analytics: retention, attribution, etc.

Behavioural Fit

We're looking for someone who is:

  • Curious - always asking "why?" behind the numbers
  • Organised - able to manage multiple markets and requests
  • A strong communicator - confident presenting insights
  • Collaborative - works well across analytics, BI, tech, and digital teams
  • Ownership-driven - takes full accountability for reporting accuracy

How You'll Be Measured

  • Impact on core business KPIs (Gross Adds, ARPU, AMPU, Churn/Retention)
  • Digital conversion & retention performance
  • Quality and completeness of reporting and analytical tools
  • Market understanding of digital performance drivers
  • Strength of cross-team relationships

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