DATA WEB ANALYST
Paris / €40000 - €47000 annum
INFO
€40000 - €47000
LOCATION
Paris
Permanent
DATA WEB ANALYST
LYON (69)
40-47K€
Entreprise dynamique et en pleine croissance spécialisée dans le domaine du numérique recherche un Data Web Analyst passionné et talentueux pour rejoindre leur équipe. Si vous êtes passionné par l'analyse de données web et que vous aimez travailler sur des projets techniques, cette offre est faite pour vous !
LE POSTE
L'entreprise recherche un Data Web Analyst expérimenté pour jouer un rôle clé dans la collecte, l'analyse et la visualisation des données web afin d'aider à prendre des décisions stratégiques en matière de marketing et d'optimisation des parcours clients. En tant que Web Data Analyst, vous serez responsable de la collecte des besoins, de la mise en place de pipelines de données, de la création de tableaux de bord et de l'analyse approfondie des données pour fournir des informations exploitables aux différentes équipes métiers.
Ceci inclus :
- Recueillir et comprendre les besoins des différentes équipes (marketing, produit, développement, etc.) en matière d'analyse des données web.
- Mettre en place des pipelines de données robustes pour collecter, traiter et stocker les données web.
- Utiliser des outils d'analyse tels que Google Analytics, Adobe Analytics, Matomo pour extraire des informations pertinentes sur le comportement des utilisateurs, les performances des campagnes et les tendances du marché.
- Créer et maintenir des tableaux de bord interactifs et des rapports personnalisés pour visualiser les données et les indicateurs clés de performance (KPI).
- Effectuer des analyses approfondies en utilisant des techniques statistiques pour identifier des opportunités d'amélioration et recommander des actions concrètes.
- Collaborer étroitement avec les équipes marketing, produits et développement pour interpréter les résultats, formuler des recommandations et mettre en œuvre des stratégies d'optimisation.
- Assurer la qualité des données en effectuant des contrôles réguliers et en corrigeant les éventuelles erreurs ou incohérences.
- Suivre les tendances et les évolutions du marché en matière d'analyse des données web et proposer des améliorations continues pour optimiser les processus et les résultats.
VOTRE PROFIL
- Bac +5 en Ecole de Commerce ou Ecole d'Ingénieur
- 3 ans d'expérience minimum sur un rôle similaire
- Maîtrise d'un outil de web analytics (GA, AT Internet, Adobe Analytics, autres)
- Maîtrise d'un outil de dataviz (Looker Studio, PowerBI, Tableau, autres)
- Compétences intermédiaires en SQL, comprenant les fonctions de base, les jointures et les tables temporaires.
- Première expérience avec BigQuery
POUR POSTULER
Merci de me faire part de votre CV et je vous recontacterai au plus vite.

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