CUSTOMER INSIGHTS MANAGER
Birmingham, West Midlands / £55000 - £65000
£55000 - £65000
Birmingham, West Midlands
CUSTOMER INSIGHT MANAGER
This role gives the perfect opportunity for an experienced customer insight analyst to manage a small team for a prestigious banking organisation looking to invest more in their data space
The company are one of Europe's biggest banks, and are looking to maximise their data use more than ever before, as they look to build out a team responsible for their main client
The day to day of the role will involve:
- Hands on use of SQL, analysing customer behaviour, lifetime value and retention
- Propensity and segmentation modelling
- Stakeholder management to make actionable insights.
- Working alongside 3 direct reports
SKILLS AND EXPERIENCE
- Interest or experience with banks
- 5 years' analytics experience ideally
- SQL essential
- SAS and Python desirable
- Stakeholder skills, with a commercial mindset
- Chance to face reputable clients
- Hands-on but chance to mentor
- Hybrid working
- 10% bonus
HOW TO APPLY
Send your application to Harry following the link
THIS ROLE WILL NOT OFFER VISA SPONSORSHIP
Using Data & Analytics to Create the Next Generation of Customer Loyalty Programs | Harnham US Recruitment post
Coupons. Codes. Vouchers. Points. Miles. The list of customer loyalty programs and what they provide is ever-evolving. Or if it isn’t, it should be. While travel and retail are the most well-known industries to offer these programs, other businesses such as healthcare and insurance are coming into the mix as well. Because while everyone knows the adage ‘Know Your Customer’, today, it means more than just their name and what they like to buy. It also means customer service, quality, and a reason to return.Though there are a host of technological advances to help businesses track their customers’ buying journey, behavioral habits, and collect their Data, there is one old-school advertisement to consider. Word-of-Mouth. Consider what and how we review products and services. It’s the digital version of word-of-mouth (read: reviews), Data can transform your customer loyalty programs, if you have the right strategy in place.The Next Generation of Loyalty ProgramsIf you’re just entering the market and want to design your first loyalty program, here are two questions you’ll want to ask yourself before you begin:Why do you want to design a customer loyalty program? If you just want to do what everyone else is doing, it won’t work. If you can’t clearly explain why you want to launch, then you’re not yet ready. Once you can identify the business purpose or objective, then you can think about next steps.How do you define success? What will you use to measure your objectives? Here’s where Advanced Analytics really come into play as you determine which customers you want to target, decide what you want them to do, and ensure your program is flexible enough to grow as your business grows as well as consistent with your messaging across brand channels.Whether emerging or evolving, your business may want to design or relaunch customer loyalty programs. If you’re relaunching because your loyalty program isn’t driving business. Ask yourself why. Options abound in today’s marketplace and the noise of places to buy products is only getting bigger. How you stand out from the rest will be a major driver in the years to come.What Customers WantIn establishing and developing new loyalty programs, it’s essential to begin with the end in mind, and the most important question to drive engagement is this: What do your customers want? Consider these statistics when planning your program, hiring your staff, and developing quality products and services to ensure your customers return again and again. After all, it’s much easier to retain a customer than to acquire a new one.So, while you may know your customer at the surface level and perhaps even a bit deeper through their behaviors and buying habits, Predictive Analytics can also help improve your loyalty program offerings. How? By helping you refine your program to better understand your customers.Want to know what drives your high-value customers? Use Predictive Analytics to determine what you want them to do by understanding your analytics of their buying behaviors and customer journey. You don’t want to give away too much, but you also want to provide value in your offerings and your customer service.Customer loyalty programs are as much about service and product as they are about word-of-mouth and retention. When someone recommends your product on one of their social media channels, they are acting as ambassador for your brand. These are your most loyal customers and what your program will look like in 2022 and in the years to come.If you’re interested in Digital Analytics, Advanced Analytics, or Data Science just to name a few, Harnham may have a role for you. Check out our latest Advanced Analytics jobs or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to email@example.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
Why Marketing Teams Need to Fill Their Data Skills Gaps
Data can be leveraged in a myriad of ways and be beneficial to numerous business functions.
In marketing, for example, data is playing an increasingly important role in helping brands get closer to their target customers, which ultimately improves the bottom line. Businesses that use data-driven marketing strategies have five times more ROI than those that don’t.
Despite this potential, a new survey has revealed that data analytics is one of the biggest skills gaps in marketing departments. Below, we break down this new research and explain why it’s crucial to fill your company’s data skills gap and build a data-driven marketing team.
So why does this skills gap matter?
The recent research revealed more than a third (34.4%) of the 3,000-plus respondents identified a lack of data analytic skills in their marketing department. For B2B marketers, the figure drops to 29.9 per cent, while it’s 34.6 per cent for B2C marketers, and jumps to 39.6 per cent for businesses with a mix of both.
These findings are particularly pertinent as marketing isn’t a department that operates within a bubble, rather it has its tendrils in every part of an organisation, so when marketing isn’t functioning as optimally as possible, neither is the business.
Businesses that are not harnessing the insights that data analysis offers, are missing out on the ability to understand and meet their customer’s preferences. Making decisions that are not grounded in data means that a business is operating in the dark – throwing ideas at the wall to see what sticks rather than already knowing what will work because the data has told them so.
Many companies have realised that it’s no longer good enough to guess what customers might want or need from a product or service, but to instead have hard evidence to back up these choices. A data-led marketing strategy can revolutionise marketing efforts in numerous ways such as:
Behaviour analysis and personalisation
By analysing a customer’s behaviour, such as their e-commerce and website browsing habits, marketers can ensure that the businesses’ landing pages, calls to action and other marketing tools are working as they should be, and use this data to better tailor content and improve the customer experience.
Behaviour analysis might include examining customer interactions, such as where and when they click on a website, even down to which pages consumers are lingering on for longer. The content you are producing might be incredibly insightful and smart, but that’s irrelevant if customers aren’t reading it. Once you have understood where people do and don’t spend time and which content attracts the most engagement, assets can be shaped to scoop up people who might otherwise leave a site, further entice already interested parties and inform other marketing activities.
For example, if you’re a business that sells clothes, you can use data analytics to determine which colours and styles are most popular among your customers and create content such as fashion tips or trend reports including these colours and styles.
Through monitoring the current behaviour of customers, businesses can also more easily identify when and how their preferences change. For example, if visitors to written pieces are dropping off, you could consider incorporating more video content. Reacting to the subtle changes in customer behaviour can help companies to maintain their position in the market and increase their revenue by tapping into new pools of customers.
Predicting customer patterns
But data isn’t just for making better in-the-moment decisions. It can also help to pre-empt future customer behaviour, allowing businesses to make proactive decisions based on previous trends, rather than acting reactively.
Predictive analytics is the use of data algorithms and techniques to define the likelihood of future events or results, based on historical data from customer habits. It allows marketers to forecast a customer’s “next move”, such as which consumers are most likely to buy again, and therefore prioritise customers.
Based on previous patterns of behaviour, businesses can predict website engagement points where, for example, a customer may convert, but also areas where consumers might lose interest or drop off – friction points such as filling in a form. This information enables businesses to make choices that ensure that the customer experience is as smooth and effective as possible.
How can this skills gap be filled?
The effectiveness of data analysis is dependent on talent being able to carry it out. At Harnham, we specialise in data hires for marketing. In other words, through experience, our consultants have built a comprehensive picture of what marketing teams need when it comes to data marketing talent. When it comes to hiring a data marketing professional there are a wealth of skills to look for, including:
- Being a problem solver – a candidate who can identify logical ways to overcome problems and offer solutions.
- Having a good grounding in coding languages such as SQL. Whilst it can be beneficial to have more advanced modelling skills using R or Python, some companies will have data science teams to support on this side.
- Experience with visualisation tools and with programs such as Tableau or Looker – which can be hugely valuable in hitting the ground running.
Most crucial, however, is the ability to tell a story with the data and make something complex easy to digest. During an interview, businesses can identify how someone translates recommendations and if they are able to recognise and illustrate the commercial impact that their work will have.
If you’re interested in applying your data skills to a role in marketing or are looking to bolster the success of your business by hiring a Data & Analytics specialist, you’ve come to the right place contact our team today.
How Advanced Analytics and Customer Engagement Create Insight for Your Business | Harnham US Recruitment post
Have you ever wondered why your favorite store stopped carrying an item you liked to purchase? Or how you discovered a new item to fit the bill for what you were searching for? Consider counterintuitive holidays where the stores are packed, but the checkout lanes are light with few cashiers. On the flip side, there may be opportunities in stores that have ensured they have plenty of product in stock, have extra staff to help, and through it all have managed to make the experience seamless.This last imagining is what happens when you bring Advanced Analytics into your business to gather insights and create customer engagement for people who will return again and again to your store and to buy your product. This isn’t just for brick-and-mortar stores, this includes digital and e-commerce businesses as well. But the big question here is, how did they know to hire extra staff, make sure there was enough product on hand, and not only retained former customers, but made new customers? The motto ‘know your customers’ holds true, even in, and especially in, today’s world of social media marketing, e-commerce shops, review opportunities, and more. Enter Advanced Analytics. The next step up from the Analytics of Business Intelligence to offer you and your business a birds-eye view of what your customers want, how they want it, and how you can ensure their experience keeps them returning, and opening doors to new customers as well. TRADITIONAL BUSINESS INTELLIGENCE (BI) VS ADVANCED ANALYTICS Business Intelligence gives historical performance Data. What have customers bought or thought in the past. This information has been used to inform how to improve processes now, for the next sale, call, or booking. Advanced Analytics, however, offers not only a system in which to capture historical Data, but can work with more complicated systems, and handle the massive amounts of Data businesses capture every day. Think of Advanced Analytics as the change agent who comes in to solve the more complicated issues. While it may still gather the same information, it will use the information to determine why something is working, and if something isn’t working, what is the root cause of the problem. If customers are returning again and again, what is bringing them back, and how can they repeat it and improve it for the future. Below are three types of analytics each with its own specialty to help you make more informed decisions to move your business forward. 4 BUSINESS OPERATIONS ADVANCED ANALYTICS SHINESGaining clear insights about your business involves more than just the experiences of your customers. The driving force behind happy customers are the operations of your business. From the supply chain to marketing to Human Resources, every department plays a role in the Customer Experience. So, what better way to use Advanced Analytics than to ensure the root of your business is running well which will be key to ensuring that smooth customer experience. · SUPPLY CHAIN ANALYTICS – Market demand is at an all-time high and supply is…well, it’s stuck a bit. But regardless of what’s being moved, where, and how, the remote workforce, globalization, and necessary manufacturing plants to handle the loads are making things more complicated than ever before. Advanced Analytics can help businesses plan for what will be in demand not only using past performance indicators, but also predictive modelling scenarios to try to meet the pain points of supply and logistics.· OPERATIONAL ANALYTICS – Changing market demands, adaptable processes, and flexibility in how operations are executed are all signs Advanced Analytics ha a place at the very heart of your organization. In this scenario, bits of seemingly unconnected Data come together to help imagine process alignment with market demand, and craft better insights for business.· RISK ANALYSIS – Cloud-based tools available to help identify management of massive amounts of Data with predictive insights using Advanced Analytics.· HUMAN RESOURCE ANALYTICS – To find and retain top talent, it’s important to ensure your business knows what they need, why they need it, and who can meet their requirements. Advanced Analytics can offer HR the chance to predict and evaluate how a prospective employee may do in your organization. Ready to take the next step in getting a birds-eye view of your business? Consider Advanced Analytics. Imagine knowing not only the historical Data which has kept your business moving forward, but using the near real-time Data streams from omnichannel sources to help you plan for the future of your business with future-predictive insights. If you’re interested in Digital Analytics roles, a career in Advanced Analytics, Machine Learning or Robotics just to name a few, Harnham may have a role for you. Contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
CAN’T FIND THE RIGHT OPPORTUNITY?
If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.