CRM Strategy Specialist
London / £40000 - £45000
INFO
£40000 - £45000
LOCATION
London
Permanent
CRM STRATEGY SPECIALIST
UP TO £45,000
HYBRID - 3 DAYS A WEEK IN THE OFFICE
THE COMPANY
This online marketplace has undergone some huge growth, and they have gone through a digital revolution!
THE ROLE
As the CRM Strategy Specialist, you can expect to be involved in the following:
- Working collaboratively with a wide variety of teams to drive the company's marketing strategy
- Looking at the whole customer lifecycle and discovering what needs to be improved
- Implement effective strategies to increase retention and reduce churn
- Communicate with stakeholders to solve challenges
YOUR SKILLS AND EXPERIENCE
- Experience in a strategically focused CRM role is ideal
- An understanding of large, complex campaigns would be beneficial
- Have an understanding of issues that may pop up throughout the customer lifecycle
- Stakeholder management experience is great
- Customer Data knowledge is a plus
BENEFITS
- Salary up to £45,000
- Bonus
- Hybrid working in Central London office
- Modern, open-plan office
- Easy connections to London train stations
INTERVIEW PROCESS
- 2 stage process
How to apply
Express your interest by sending your cv to Theo via the apply link on this page
CONTACT
Theo Groves
Recruitment Consultant
SIMILAR
JOB RESULTS
The More You Keep Customers Long-Term, The Better Your Business Will Do: A Q&A with Corin Rogerson | Harnham Recruitment post
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“I like thinking about how customers experience things and how you’re able to effectively tailor your business to them.”
We recently had the opportunity to speak with Corin Rogerson, a CRM Specialist and customer champion to discuss all things CRM.
Beginning in the digital space she has taken her holistic overview of customer experience with her throughout her career and built CRM programmes for some of the biggest brands on the market. So how has CRM changed during this time and where does she see it going? As we see a general trend towards digital first businesses, online platforms and integrated apps it goes without saying that CRM is having to follow suit. For Corin, potentially one of the biggest changes driven by this is this marketing technology landscape: “I think the main thing I’ve seen is when I first started in CRM there were lots of tools that were offering the ability to communicate with someone through one channel […] and now what I’m quite pleased to see is that some companies are building solutions from the ground up.”This shift from bolted together CRM/ESP’s to streamlined platforms offering the opportunity to build multi-touchpoint journeys now makes it far easier to build synchronised customer experiences. Hand in hand with technology is the ever-increasing presence of data in decision making, and a growing factor in successful CRM: “A few years ago everyone was talking about Big Data, and there are more tools able to process that data now”. But within this is the value that Data can bring bought about through “thinking about the Data that is actually important to you and what you can actually use, rather than just pushing everything in.”
But simply having the Data there isn’t enough to immediately achieve results and one of the biggest issues Corin has faced is around data latency and the impact this has on communication: “In the past if you had Data in 24 hours that was perfectly fine, but now you really need to know virtually in real time what a customer has done to communicate with them effectively […] for instance if a customer’s payment details have expired and there is a lag between them updates and an email going out it can be a really confusing communication.” However, that doesn’t mean that Data hasn’t played a large part in her successes. Customer Data has huge ties to personalisation (another noteworthy trend in the CRM space) and is often the best way to demonstrate the value a customer has to a business as shown through Corin’s biggest successes: “Where I’ve been really successful in a company or working on individual projects is always where the CRM team works really closely with the Data team. Over time you can put in really intelligent campaigns.”
So, what is the importance of CRM in today’s climate? Having experienced the power of CRM across businesses at different stages of their journey CRM is ultimately really important for growth. In the case of start-ups “the focus is very much on acquisition and that is partly because of the priorities in early life” but no matter the size of the business “it’s very expensive to acquire a new customer”. As such, Corin suggests bringing in a CRM team and shifting towards a culture of retention over rapid acquisition as soon as possible: “As soon as you bring a CRM team on boards […] you can start looking at your existing customer base and seeing how likely they are to repeat purchase […] the more you keep those customers long term, the better your business will do.”Her biggest pet peeve linked to CRM and growth? Data: “There’s nothing more frustrating than not having the right Data available”. Although the overriding advice is ASAP, it’s with the caveat of an adequate Data infrastructure to allow for the insights to be leveraged. It feels uncomfortable not to acknowledge the elephant in the room and the impact COVID-19 has had on how brands market to customers: “When the pandemic hit a lot of businesses had to take a step back and think, what are our values, what is our proposition and how can we help people in context to the pandemic.”In an ideal world this would then feed into the CRM team yet we’ve all experienced “empty examples of communications from companies who feel they have to say something about it […] and it doesn’t work, and I think it actually does damage to the brand.” Corin’s advice on this?”If I was in a CRM team that is what I would be thinking about. Making sure communication is relevant, it’s useful and it’s something that you will then be remembered for when everything is over.”If you’re looking for an opportunity in the world of CRM, or to build your Customer Insight team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to learn more.
How Programmatic Is Revolutionising Advertising | Harnham Recruitment post
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With consumerism on the rise, and a drastic shift away from traditional avenues of advertising, the use of Digital Marketing and the demand for business to become more technically ‘savvy’ is continuously increasing. The extent of different digital media channels in the advertising space, as well as the recent evolution of approaches such as Programmatic Advertising, has caused confusion as to which approach is the best for businesses to adopt and for well versed Digital Marketers to reflect on what their next career step should be. Irrespective, Programmatic is such a buzzword within the market at present and is widely predicted to become the future of display advertising. Despite this, many have a lack of understanding as to what it actually is. Whether you are looking for a career change or to embed Programmatic into your marketing strategy, here are some considerations:
Defining Programmatic Programmatic advertising is the automated process of bidding for advertising inventory to allow for the opportunity to display a relevant advert to the desired consumer in real time. At a basic level, parties from the ‘supply’ side of programmatic will sell an impression referred to as ‘audience ‘inventory’ through a Supply Side Platform. Facilitated by the ad exchange, such inventory is shared with advertisers who have submitted their desired audience preference through a Demand Side Platform.Within this online, automated marketplace, all advertisers will bid within the auction and the highest ‘bidder’ will then win each impression. The advertiser, typically a media agency or in house team of specialists, will begin to target users through Programmatic Ads that can be online or Out Of Home (OOH).
Redefining your advertising strategy With pre-existing modes of marketing such as, newspapers, radio, TV and, more recently, social media and paid search; it is worth considering the additional ways in which Programmatic advertising can benefit your business.Rather than utilising Data-driven ‘trial and testing’ methods to assess what will attract audiences to your site, Programmatic advertising uses a personalised approach by only targeting users who have expressed an interest in specific products or services. The automated process of identifying target users enables this to be a lot less manual than traditional modes of advertising. As a result, this will save your business time and unnecessary resources dedicated to Predictive Analysis, which will particularly benefit smaller businesses who may have a limited marketing budget. Programmatic advertising is also not just limited to online. The development of OOH has revolutionised the power, audience reach and impact of this long-standing method of advertising, allowing it to “bring data into the physical world” on a mass scale. As well as delivering a single ad to the right user at the best time, Programmatic advertising can enable your business to target hundreds of relevant consumers based on their online activity and location. This form of audience targeting is still incredibly new to the marketplace and is continuing to expand. By 2021, it is anticipated that Programmatic will further bridge the gap between digital and offline media by programmatically purchasing tv adverts; representing approximately one third of global ad revenue.
The future of advertising careersIf you are looking for a long-term career within advertising, Programmatic is a great route to gain exposure within, given that it already dominates the industry, and looks set to continue to. Due to such high demand and the lack of quality candidates within the market, Programmatic specialists are incredibly desired and retained by employers. As such, businesses are consistently searching for more talent within their team. Once onboard, they often invest heavily in training, personal development and internal progression. There is often a misconception that Programmatic is not scientific, however, specialists often sit in Data teams and utilise Analytics software or Data Visualisation tools daily; extracting and manipulating Data. Server-side scripting is also a huge part of the role; if an ad is not displaying on a site suitably, the Programmatic team will be required to dive into the JavaScript or HTML code to troubleshoot the issue. So, if you are looking for a Data-led vertical of advertising, Programmatic is a great career path. However, the supply and demand side are kept very separate due to the difference in tools utilised. Transitioning between the two can be incredibly problematic, especially further into your career so, if you are looking into a specific route, make sure you are making an informed decision. If Programmatic sales, inventory analysis and yield optimisation are appealing, the publisher side could be a great route. Alternatively, if setting up and monitoring campaigns or segmenting audience Data is of interest, I would advise starting agency side.Whether you’re looking to venture into a new aspect of digital media or require specialist talent within your team, we can help.Take a look at our latest opportunities or get in touch with myself at francescaharris@harnham.com to find out more.
The Fastest Growing Sectors for Contract Work
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The Fastest Growing Sectors for Contract Work
Despite economic uncertainty across the globe, several sectors are continuing to experience growth, which has led to a steady flow of employment opportunities for Data & Analytics professionals. This is particularly for contract roles that require niche expertise and skills to complete specific, short-term projects.
Which sectors have been experiencing an upward trajectory? Here’s a look at five industries across the globe that are seeing sustained growth and consequent demand for specialist contract talent:
- Artificial intelligence (AI): AI is a key growth sector that is powering demand for contract work for Data & Analytics professionals. ChatGPT, GPT-4, and Chatbots are written about in the media on a daily basis, and behind the scenes, our specialist recruitment consultants are busy sourcing Machine Learning (ML) engineers who can work in various programming languages and data models for our clients.
- Information Technology: with remote and hybrid working setups firmly in place, businesses are more reliant than ever on Information Technology and the specialists behind it. Tech roles are in growing demand at software and hardware companies, as well as internet and related service providers and app development.
- Cyber Security: barely a day goes by without news of a cyber security breach at organisations of all sizes. This is fuelling a growing demand for Cyber Security professionals to support businesses as they try to defend themselves against the evolving threat of ever more sophisticated scams and hackers.
- Telehealth Services: the Telehealth sector distributes health-related services and information using digital information and equipment, such as remote patient/doctor contact, and long-distance monitoring, advice, and intervention.
- Green Manufacturing: as international governments work to reduce their nation’s impact on the environment, including the UK’s net zero strategy and energy revolution, the Green Manufacturing and Energy sectors in are experiencing sustained growth. Ongoing investment is on the cards, leading to many thousands of jobs over the coming years to fuel progress.
In reality, there are many more growing sectors with Data & Analytics gaps to fill. The final Tech Nation report, published in March, shares that after an ‘explosive’ decade, the UK’s tech ecosystem is valued at more than $1 trillion and expected to hit $2.6 trillion in the next decade, or higher if the conditions are right.
For this to be possible the report states that, among other factors: “capital and talent must continue to be efficiently recycled through the ecosystem to create additional value”.
The demand for Data & Analytics professionals for permanent and contract-based roles, across global markets is showing no signs of slowing down. The only stumbling block is finding the sector and project that ticks all the boxes. Harnham’s consultants are highly experienced at matching the right people with the right businesses and helping to place talent at all levels on a part-time and full-time basis, depending on the needs of the organisation.
Interested in hiring a data contractor for an upcoming project or expanding your team with a permanent data professional? Our expert team knows the market inside out, and how to reach the best talent out there, get in touch today.
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