London / £50000 - £58000
£50000 - £58000
UP TO £58,000 + up to 20% Bonus
LONDON - CHISWICK (3 DAYS A WEEK)
I am working with a giant in the FMCG Tobacco space as they are urgently looking for a CRM Lead to join their growing loyalty vertical.
As the CRM Lead your focus will be to build and develop the CRM strategy, specifically, you will have to:
- Develop and implement the marketing plan through CRM strategy, ensuring an omnichannel strategy and an understanding of the customer
- Identify areas for optimisation in the CRM process through A/B testing and post-campaign analysis.
- Focus on customer loyalty, life time value and churn, how can you ensure customers subscribe and how can you use data to provide insights!
The successful candidate will have the following skills and experience:
- Experience with multi-channel campaigns i.e. Push/Web/eMail
- Stakeholder management experience is a must.
- Experience with subscriptions.
- Experience using a campaign management tool, Adobe campaign, Salesforce
- Experience of Braze is ideal
- Great communicator and able to convey complicated technical terms in digestible language
HOW TO APPLY
Please register your interest by sending your CV to Tristan Bowler via the apply link on this page
The More You Keep Customers Long-Term, The Better Your Business Will Do: A Q&A with Corin Rogerson | Harnham Recruitment post
“I like thinking about how customers experience things and how you’re able to effectively tailor your business to them.”
We recently had the opportunity to speak with Corin Rogerson, a CRM Specialist and customer champion to discuss all things CRM.
Beginning in the digital space she has taken her holistic overview of customer experience with her throughout her career and built CRM programmes for some of the biggest brands on the market. So how has CRM changed during this time and where does she see it going? As we see a general trend towards digital first businesses, online platforms and integrated apps it goes without saying that CRM is having to follow suit. For Corin, potentially one of the biggest changes driven by this is this marketing technology landscape: “I think the main thing I’ve seen is when I first started in CRM there were lots of tools that were offering the ability to communicate with someone through one channel […] and now what I’m quite pleased to see is that some companies are building solutions from the ground up.”This shift from bolted together CRM/ESP’s to streamlined platforms offering the opportunity to build multi-touchpoint journeys now makes it far easier to build synchronised customer experiences. Hand in hand with technology is the ever-increasing presence of data in decision making, and a growing factor in successful CRM: “A few years ago everyone was talking about Big Data, and there are more tools able to process that data now”. But within this is the value that Data can bring bought about through “thinking about the Data that is actually important to you and what you can actually use, rather than just pushing everything in.”
But simply having the Data there isn’t enough to immediately achieve results and one of the biggest issues Corin has faced is around data latency and the impact this has on communication: “In the past if you had Data in 24 hours that was perfectly fine, but now you really need to know virtually in real time what a customer has done to communicate with them effectively […] for instance if a customer’s payment details have expired and there is a lag between them updates and an email going out it can be a really confusing communication.” However, that doesn’t mean that Data hasn’t played a large part in her successes. Customer Data has huge ties to personalisation (another noteworthy trend in the CRM space) and is often the best way to demonstrate the value a customer has to a business as shown through Corin’s biggest successes: “Where I’ve been really successful in a company or working on individual projects is always where the CRM team works really closely with the Data team. Over time you can put in really intelligent campaigns.”
So, what is the importance of CRM in today’s climate? Having experienced the power of CRM across businesses at different stages of their journey CRM is ultimately really important for growth. In the case of start-ups “the focus is very much on acquisition and that is partly because of the priorities in early life” but no matter the size of the business “it’s very expensive to acquire a new customer”. As such, Corin suggests bringing in a CRM team and shifting towards a culture of retention over rapid acquisition as soon as possible: “As soon as you bring a CRM team on boards […] you can start looking at your existing customer base and seeing how likely they are to repeat purchase […] the more you keep those customers long term, the better your business will do.”Her biggest pet peeve linked to CRM and growth? Data: “There’s nothing more frustrating than not having the right Data available”. Although the overriding advice is ASAP, it’s with the caveat of an adequate Data infrastructure to allow for the insights to be leveraged. It feels uncomfortable not to acknowledge the elephant in the room and the impact COVID-19 has had on how brands market to customers: “When the pandemic hit a lot of businesses had to take a step back and think, what are our values, what is our proposition and how can we help people in context to the pandemic.”In an ideal world this would then feed into the CRM team yet we’ve all experienced “empty examples of communications from companies who feel they have to say something about it […] and it doesn’t work, and I think it actually does damage to the brand.” Corin’s advice on this?”If I was in a CRM team that is what I would be thinking about. Making sure communication is relevant, it’s useful and it’s something that you will then be remembered for when everything is over.”If you’re looking for an opportunity in the world of CRM, or to build your Customer Insight team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to learn more.
Data & Analytics Recruitment Trends 2022 | Harnham Recruitment post
As we look ahead to 2022 and to engineering a better, more robust and sustainable future, IT leaders and CIOs are predicting an accelerated continuation of many of the issues that have faced business in 2021, but in a way that will see business thriving, not just surviving. Tech talent shortages notwithstanding, 2022 looks set to be an exciting year for tech-invested businesses. From increased reliance on AI to carry out repetitive tasks, giving employees the time to get on with thinking and innovating, to increased democratisation of data pointing to a no-code revolution, both the capability of data to improve our lives and the need to adopt different skillsets within the industry. Ahead of our Tech Trends round up in 2022, a look at those things that will have a bearing on Data & Analytics recruitment as we approach the new year.1. Solutions to the ongoing talent shortage With the Great Contemplation threatening to further impact the already taut recruitment market (there are currently in excess of 18,000 roles being advertised on LinkedIn alone), traditional firms look set to increase salaries to attract talent, while future-fit organisations will use cloud-first and platform-based architectures to adopt low-code solutions to alleviate the need for the most advanced technical skills, according to Forrester.2. Hybrid workingAs evidenced in our Data & Analytics Salary Guide 2021, where we see the number of women in data and analytics dropping by 2 per cent compared to the previous year, women and middle managers are set to lead the Great Resignation in 2022, with work-life balance remaining a key influencer. The future of work is likely to remain agile and those businesses that adopt a hybrid working culture will maintain a competitive advantage in tech recruitment. McKinsey estimates that more than 20 per cent of the global workforce – mainly those in high‑skilled roles in verticals such as finance, insurance, and IT – could work remotely most of the time without any impact on productivity.3. Evolving roles As reported by colleagues in The Nordics, Germany and France, 2021 has seen the evolution of a new role in data & analytics. With the growth in digital retail and e-commerce, brands are leaning on their marketing teams to find innovative ways to grow market share. So, the demand for candidates that speak the language of both data science and marketing & insights will continue to grow. At a higher level, CIOs furnished with wider business skills will be well placed to lead product teams and wider data initiatives pointing to business success.4. CIOs take a place at the table According to Techrepublic, the role and skills of the CIO will evolve in 2022 with many highly effective tech leaders moving into CEO roles. As CIOs need to establish credibility to lead large-scale change management, they will be given a seat at the table and heavily influence the boardroom agenda. If you are looking to change your future, and are considering a move in Data & Analytics, Software Engineering or Marketing & Insights in 2022, get in touch. In the meantime, we wish our clients, candidates and readers a safe and restful holiday season and a healthy New Year.
A New Harnham Group Company Is Borne | Harnham Recruitment post
I’m thrilled to announce the newest member of Harnham Group: Rockborne. It’s been 15 years since we first started Harnham and over that time we’ve seen the Data & Analytics industry go from strength to strength and become one of the world’s most sought-after specialisms. While innovation and progress have allowed the industry to flourish, it’s been clear for a while now that the biggest threat to its continued success is a shortage of talent and, in particular, technical talent that can thrive in a business environment. As highlighted in our recently published Data & Analytics Salary Guide, half of all data leaders believe that the junior members of their teams don’t have the ability to articulate their work to non-technical stakeholders. Furthermore, they also believe that there is a significant need for those coming into the industry to learn how to better articulate their work and findings, improve their communication skills and to develop a better understanding of the nature the businesses that they work in. To help counter this, we have created Rockborne, a new business designed specifically to train and place the next generation of Data & Analytics professionals into our clients’ businesses. Rockborne will take on regular cohorts of diverse, highly-skilled and exceptionally promising STEM graduates and put them through an intensive 16-week training program designed to ensure that they not only have the most up to date technical knowledge, but also the business acumen and softer skills required to thrive in their careers. They will then be placed as Consultants in leading data teams across the country for two years, at which point their current employer will have the choice to keep them on permanently at no additional cost. The consultants will also have the opportunity to undertake three weeks of training, prior to their placement, tailored to the business they are entering so that they are fully prepared to hit the ground running and add value. To lead this new venture for the Harnham Group, we have put together an industry-leading team with Neil Berry as CEO. Neil brings a long career of experience in the Data & Analytics market, working across multiple sectors and industries delivering transformational change. His experience at several of the world’s foremost Data & Analytics consultancies, including most recently as a partner at both KPMG and IBM, makes him the ideal person to lead Rockborne’s senior management team. He’ll be working alongside former dunnhumby, Experian, Accenture and IBM’er Gareth Mitchell-Jones who joins us as Chief Revenue Officer; Waseem Ali, formerly of Virgin Care, General Assembly, Cloudstream Partners and Lloyd’s of London, as Chief Data Officer; and former Barclays, JP Morgan and Jane Street campus lead Amy Foster, who will serve as Rockborne’s Chief Talent Officer. We believe that this team enables us to really address the issues within the industry, and allow the Graduate Consultants they produce to be set for success. As the next part of our journey, Rockborne is set to continue the mission already pursued by our other Harnham Group companies; to help the world of Data & Analytics innovate and flourish, to provide opportunities for those who work in the industry to thrive, and to create a more diverse and inclusive workforce. You can learn more about Rockborne here or by contacting one of the team at firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, or email@example.com.
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