Consumer Insights Consultant
City of London, London / £30000 - £70000
£30000 - £70000
City of London, London
CONSUMER INSIGHTS CONSULTANT
UP TO £70,000 + BENEFITS
Are you looking to work amongst talented researchers on varied research projects? This is an excellent opportunity to perform hands-on research whilst working for renowned clients in a creative boutique research agency as a Consumer insights Consultant.
Harnham is working with a boutique research agency that is passionate about consumer insights and their ability to unlock change. The company is looking for a Consumer insights consultant to carry out hands-on research and deliver strategic insights to clients around the globe.
- Be responsible for carrying out a range of innovative qualitative and quantitative research for well-known global clients
- Conduct data analysis
- Create proposals for clients and work closely with C-Suite professionals to really understand their consumers
- Present insights to clients in client debriefs and help deliver world-class research that will result in actionable change
YOUR SKILLS AND EXPERIENCE
The Consumer Insights Consultant will have:
- Good working experience with both qualitative and quantitative research
- Ability to extract key insights
- Experience presenting insight and delivering actionable insights to clients
- Excellent written and verbal communication skills
- Salary up to 70k
- Hybrid working
- Health care
Three Years Of GDPR: The Evolution Of Data Protection | Harnham Recruitment post
Since its inception in 1991, the World Wide Web – or the internet – has grown immeasurably, with its capabilities exceeding the expectations of anyone who witnessed its implementation only 30 years ago. Now, it’s hard to think of a world without it; where would we be without unlimited knowledge at the touch of a button, the ability to maintain friendships with people halfway across the world or cat videos?Of course, the internet isn’t always a positive place. As the popularity of the online world grew, there also became an increased risk, particularly to our identities and our money. In 1998, to combat the mismanagement of data both online and offline, Parliament passed the Data Protection Act. Compiled of eight different principles, from fair and lawful processing to disallowing data transfers from outside of the EU, this law aimed to help reduce the risk of data mismanagement and data breaches, while holding the power to fine and prosecute those who didn’t comply. In January 2012, the European Commission wanted to take these laws one step further. As we began to enter a digital-first age, where the online world began to blend seamlessly with our daily lives, questions around whether the Data Protection Act of 1998 was robust enough to protect EU citizens. On May 25th, 2018, the General Data Protection Regulation (GDPR) was introduced. Not only did this new law enforce tougher rules around data protection, including the protection of genetic data and biometrics, but it made business data collection far more transparent. For the first time, internet users were able to see exactly how and why their data was being used, and they were given the autonomy to opt-out of giving away sensitive data. Additionally, consumers now have the right to request ‘to be forgotten’, with all stored data being wiped from a business’ database with the click of a button. As we edge closer to the three-year anniversary of the implementation of GDPR, we look at how the new laws have impacted both consumers and businesses, for better and for worse. Consumer trustBoth sides of the coin tell a very different story when it comes to consumer trust and GDPR. The general consensus amongst businesses across the EU is that GDPR has greatly improved consumer trust, with 73 per cent reporting that the regulations have notably improved data security. Unfortunately, this sentiment isn’t shared by consumers. 84 per cent feel that GDPR hasn’t been taken seriously by businesses, and the level of security they feel when giving data to certain sectors varies hugely. While financial services, such as banks, have gained nearly half of consumers’ trust, hospitality, for example, are lagging behind with not even a quarter of consumers happy with the level of security. But, looking at data breaches that have occurred since the implementation of GDPR, this level of dissatisfaction and worry from consumers comes as no surprise. From 280 million Microsoft users’ data being left unprotected to over a million of Mashable’s staff and consumer data being leaked by hackers, GDPR hasn’t necessarily solved the problems it was set out to manage, and consumers are concerned. Consumer controlDespite the worry of continued breaches and hacks, consumers do feel however that GDPR has improved the control they have over their own data. From being able to opt-in instead of having to opt-out, to having greater choice over the information given away through cookies, consumers feel much happier to be able to walk away from the brands they don’t trust and/or have no interest in. Education around Data privacy GDPR, since its inception, has been something that has eluded many. Filled with jargon and lacking much in the way of accessible educational assets, consumers – while aware of their data concerns – are still unsure of how to protect themselves against hacks or breaches. For example, only 14 per cent of internet users encrypt private conversations and only a third change their passwords regularly. While GDPR has undoubtedly been a positive step forward for businesses and consumers alike, it is clear there is room for great improvement. It is expected that as the world continues to evolve into a digital-first society, especially post-COVID as many of us move online for good in our working lives, and the need for much-improved data security becomes paramount, GDPR laws and business compliance will need to continue to evolve and improve and fast. If you’re looking for your next opportunity, or to build out your Data & Analytics team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
Why Should You Care About Data-Driven Marketing? | Harnham Recruitment post
Marketing has been undergoing a fundamental change for some time. Elite marketers have been rethinking and reiterating their strategies, using increasingly sophisticated data. and this trend has been further accelerated by the pandemic.Consumer behaviour has changed significantly since the pandemic began. Between March and August 2020, 70 per cent of consumers tried new digital shopping channels. Such significant changes have rendered many existing data models invalid. Data-driven marketing offers new insights into consumer behaviour and can render huge impacts in refining and enhancing marketing strategies. So, why should you care about data-driven marketing? Offers better clarity about the target audience 67 per cent of lead marketers agree data-based decisions beat gut instinct. Data-driven marketing allows marketers to quickly filter through data and determine the most relevant and accurate action to take. With the right data, marketers can assess customer data to predict behaviours, identify buying patterns and spot emerging trends. Data-driven marketing can also reveal new channels and open up new avenues which organisations can use to engage with audiences and increase revenue. Increases revenue The last 18 months have been tough for businesses, yet through the use of data insight, marketing teams have been able to get ahead of emerging trends. Data-driven campaigns have pushed significant customer acquisition. Better insight into consumers and the channels they use enables organisations to improve their marketing strategy. Indeed, companies that deploy data-driven marketing are six times more likely to remain profitable year-over-year, and 78 per cent of organisations agree that data-driven marketing increases customer acquisition.PersonalisationIn the modern world, advertising is everywhere, and it is endless; consumers see it on their phone, their TV and even on their way to work. Without target advertising campaigns, organisations risk aggravating consumers. 74 per cent of customers already feel frustrated by seeing irrelevant content from brands. To stand out, marketing channels have become more complex. Marketers need to remain creative to capture consumers attention and data driven marketing can help achieve this.Data-driven marketing allows businesses to target specific demographics and user groups at an individual level. By targeting specific user groups at an individual level, marketers are able to use personalised marketing campaigns to build stronger and more meaningful connections with potential customers.With individual customer information, brands can segment a target market and ensure personalised messages are falling into the right place. Data-driven marketing is also able to identify potential customer triggers and create a holistic view of the target audience. This style of personalised marketing campaign makes for a more positive customer experience, and therefore represents excellent return on investment.Data has the potential to become an incredibly valuable resource in marketing. Data soothes the pain points which many marketers face on a day-to-day basis, and help teams to refine, enhance and improve strategy. In a post-pandemic world, data-driven marketing will undoubtedly be essential. To stay competitive, internal marketing and insight teams need to start taking notice of data-driven marketing. Here at Harnham, we understand the importance of data-driven marketing to determined campaigns and guide decisions. So, if you’re looking for your next opportunity or to build your Marketing & Insights team, we can help. Take a look at our latest marketing and insights jobs or get in touch with one of our expert consultants to find out more.
Scary Early: Holiday Marketing & Analytics Long View Timing to Touchpoints
Halloween isn’t just for kids anymore and marketers and retailers are taking note. Now, it’s about the experiences, being together, and having a scary good time on a small scale. Holiday shopping is happening earlier and it’s just not in the purview of Black Friday and Christmas shopping. Wondering what’s changed and what the crystal ball may hold for future Halloween holiday Marketing & Analytics?
So, we reached out to some professionals in the retail and marketing industries asking for their take on the change in holiday shopping from Halloween onward. From early shopping to slowed spending against rising prices, as people cut back their holiday spending.
Marketing & Analytics Insights from the Field
“Now that the pandemic is considered over, people are ready to get back into the swing of normal holiday festivities. We’re seeing a trend in early shopping this year, which is likely to stick around for the next year or two.” says James Green, Owner, Cardboard Cutouts.
“The biggest game-changer we’ve noticed has been that this year, holiday-related searches are happening a lot sooner/further in advance than in previous years, showing that people are really excited to celebrate Halloween and the holidays this year.
Halloween searches started in July this year to really pick up steam, showing us people are really planning in advance.” adds Laura Rike, Pinterest Coach at laurarike.com.
“Consumers are feeling the impact of rising prices as they prepare to shop for the upcoming holiday season – and this year’s spooky fall festivities are no exception.
84.51°, the Cincinnati-based Data powerhouse that helps Kroger and its partners create customer-centric shopper journeys, has captured consumer insights that show many people are looking to cut back on Halloween festivities this year, especially in these particular areas:
- Halloween décor (41%)
- Candy (33%)
- Costumes (24%)
- Food for gatherings (23%)
- Beverages for gatherings (18%)
- 31% say they don’t plan to celebrate Halloween at all.
But for those who are, here’s how they’re planning to spend the night:
- Staying home and handing out candy (33%)
- Going trick or treating in their neighbourhood (22%)
- Going to a trick or treating event (school, church, zoo, shopping area) (16%)
- Going to a Halloween party (16%)
- Going trick or treating in someone else’s neighbourhood (12%)”
Halloween Marketing Has Shifted from Candy Grabs to Experiences
“In the past, Halloween was primarily about buying products such as costumes and candy. However, now, many marketers are focused on creating unique and memorable experiences for their customers. This can be seen in the rise of Halloween-themed events, activities, and attractions. By creating an immersive and exciting experience, marketers can capture the attention of potential customers and stand out from the competition.” says Brandon Wilkes, Marketing Manager @ The Big Phone Store.
So, this year and coming years may be just the beginning for the hospitality industry to level up their experiential offerings.
According to Ajitesh Agarwal, Associate Director, Marketing, Knowledge Excel social media has played a pivotal role in the evolution of Halloween marketing. Below are some trends to watch.
“In 2022, consumers in the United States are expected to spend an all-time high of $10.6 billion for the Halloween season, according to Statista. Hotels want in on the action and many have created special packages designed to entice Halloween enthusiasts to their properties. Hotels across the country are offering tea parties with a haunted twist, featuring exclusive spooky bar & food menu items. Follow up on these unique venues across the country, from a Mad Hatter-Esque underground bar in Downtown Los Angeles and an exquisite grand ballroom in San Diego to a wickedly enchanting tearoom in Atlanta.”
Three Analytics Trends for 2022 and Beyond
The way we do business has changed irrevocably, and everyone is adapting. Customers have a variety of touchpoints and channels to choose from when they make purchasing decisions, and that means marketers must shift, too. There’s a lot to juggle now and navigating the long view from timing to touchpoints can be daunting.
Here are three trends to watch:
- Decentralized Customer Engagement
Podcasts, streamed media and more offer a host of new opportunities to engage new and diverse demographics to reach more customers. Widening the reach can give Analysts additional insights into what customers most want and where they want to find it.
- Time to Rethink, Refresh, and Reboot Your SEO
SEO platforms are increasing their Analytics features and considering searching on other social media platforms such as Pinterest and Instagram.
- Diversity Initiatives Attract and Retain Analytic Talent
Analytic insights are drawn from a variety of industries. It’s important to consider as job seekers shift into the tech talent pool and realize what insights they can offer from their unique experiences.
Looking for top talent to take your business to the next level when it comes to Data and Analytics? Contact one of our expert consultants to learn more about finding and retaining top talent in the industry.
If you’re interested in Advanced Analytics, Big Data, Business Intelligence, and more, Harnham may have a role for you.
Check out our latest Advanced Analytics jobs or contact one of our expert consultants to learn more:
For our West Coast Team, contact us at (415) 614 – 4999 or send an email to firstname.lastname@example.org.
For our Arizona Team, contact us at (602) 562 7011 or send an email to email@example.com.
For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to firstname.lastname@example.org.
Quotes have been edited for content and clarity.
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If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.