CHEF DE PROJET WEB ANALYTICS
Paris, Île-de-France / €40000 - €50000
INFO
€40000 - €50000
LOCATION
Paris, Île-de-France
Permanent
CHEF DE PROJET WEB ANALYTICS
PARIS (75)
40-50K€
Cette société spécialisée dans la digital analytics recherche son/sa chef de projet web analytics pour continuer à prospérer.
Si vous avez envie de rejoindre une société leader dans son domaine où vous aurez la possibilité de gérer des projets web analytics stimulants au service de clients prestigieux, ce poste est fait pour vous !
LE POSTE
En collaboration avec différentes équipes, vous aurez pour missions principales la gestion de projets dans le domaine de la web analytics.
Ceci inclus :
- Gestion d'une équipe de web analysts
- Gestion d'un portefeuille clients avec pour objectif principal le respect des budgets et des délais fixés
- Conseils et formations clients
- Participer au développement de la société grâce à un esprit commercial
VOTRE PROFIL
- Bac +5 en École de Commerce ou École d'ingénieur
- Première expérience sur un rôle similaire
- Connaissance de l'industrie de la digital analytics
- Connaissance d'un outil de web analytics (GA, AT Internet, Adobe Analytics, autres)
- Expérience de gestion de projet
POUR POSTULER
Merci de me faire part de votre CV et je vous recontacterai au plus vite.
CONTACT
Alexandre Mornet
Recruitment Consultant
SIMILAR
JOB RESULTS
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
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Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
Open Source Internet for All in the Metaverse | Harnham US Recruitment post
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What if Science Fiction wasn’t so much fiction as new reality – augmented and virtual? Imagine a 3D world powered by the individual rather than an entity using Blockchain technologies, AR, VR, and AI. Every year there is a new technology, a new .0 to move us to the next level of progress, but usually those moves are focused among the few. Web 3.0 and its capabilities are intended for the many. With every new technology, there is new verbiage, so let’s start there. Enter the Metaverse and see how you and your business can prepare for the future. What is the Metaverse?Whenever you travel somewhere new, you most likely do a little research about the place. Right? Though you’re not really travelling in the traditional sense, this new world is different and yet its purpose is to make the web what it once wanted to be – available and accessible to all. From the video games Dungeons & Dragons to Fortnite to Second Life, each has presented its own version of the metaverse. But now imagine, instead of entering someone else’s world and playing their game, you can create and control your own world from your own computer. Those other worlds existed in Web 2.0. Your world will be powered by Web 3.0. What’s the difference? Below is a short list:Web 2.0 versus Web 3.0Tech giants censor and dominate the market. This is Web 2.0.The servers are owned by these same companies. Yes, even the Cloud. Not quite as decentralized as it sounds. This is Web 2.0.These few companies have the money, the computer power, and your Data. This last is key when it comes to Web 2.0.People have little control over how these companies collect their Data and use it. How much Data do we give away when we sign up for something, buy something, email a message, track our location, or browse for a product? This is Web 2.0 and why we need Web 3.0.Web 3.0 is a decentralized system in which developer tools are created by community.In Web 3.0, there is less censorship and more transparency in how Data is collected and used.In Web 3.0, users own their own Data rather than it being sold, gathered, and collected against their wishes. Think third-party cookieless systems or the lack thereof.Network platforms are public and there is no ownership. Web 3.0 is community-based and individually driven.Though Web 2.0 has been the driving force behind our technological progress, it wasn’t always meant to meant to be this way. Web 3.0 and blockchain technologies are primed to be the next leap in advancement. Why? The future is a privacy-driven world and in this iteration of our web universe, the hackers are winning. So what can companies do to not only prepare for Web 3.0 and what it looks like in the Metaverse, and get started on the right foot, right now? Embrace blockchain technologies. Combined with Web 3.0, it will be part of its underlying structure. And start with keeping your customers’ Data safe. Three Ways to Keep Your Customers’ Data PrivateAudit your privacy best practices regularly.Explain to your customers why you’re collecting their Data and what you’ll use it for.Be transparent with your information.Web 3.0 isn’t here. Yet. It must navigate through our current centralized system in which the few have the most computer power to the future decentralized system in which the internet is free for anyone to participate in, build upon, and generate income without being outmanoeuvred by Big Tech. This is a vision what the future can look like. We can gain a taste of it in Facebook’s Metaverse, when we play video games, or even when we watch a movie like Ready Player One. Imagine a place where networks are decentralized. Where applications are built on blockchain technologies everyone can follow, where people can communicate, collaborate, and connect without interference. This is what Web 3.0 could look like in the metaverse.If you’re interested in Web Analytics, Machine Learning, or AI just to name a few, Harnham may have a role for you. Take a look at our latest Digital Analytics jobs or get in touch one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to sanfraninfo@harnham.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to phoenixinfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.
How Advanced Analytics and Customer Engagement Create Insight for Your Business | Harnham US Recruitment post
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Have you ever wondered why your favorite store stopped carrying an item you liked to purchase? Or how you discovered a new item to fit the bill for what you were searching for? Consider counterintuitive holidays where the stores are packed, but the checkout lanes are light with few cashiers. On the flip side, there may be opportunities in stores that have ensured they have plenty of product in stock, have extra staff to help, and through it all have managed to make the experience seamless.This last imagining is what happens when you bring Advanced Analytics into your business to gather insights and create customer engagement for people who will return again and again to your store and to buy your product. This isn’t just for brick-and-mortar stores, this includes digital and e-commerce businesses as well. But the big question here is, how did they know to hire extra staff, make sure there was enough product on hand, and not only retained former customers, but made new customers? The motto ‘know your customers’ holds true, even in, and especially in, today’s world of social media marketing, e-commerce shops, review opportunities, and more. Enter Advanced Analytics. The next step up from the Analytics of Business Intelligence to offer you and your business a birds-eye view of what your customers want, how they want it, and how you can ensure their experience keeps them returning, and opening doors to new customers as well. TRADITIONAL BUSINESS INTELLIGENCE (BI) VS ADVANCED ANALYTICS Business Intelligence gives historical performance Data. What have customers bought or thought in the past. This information has been used to inform how to improve processes now, for the next sale, call, or booking. Advanced Analytics, however, offers not only a system in which to capture historical Data, but can work with more complicated systems, and handle the massive amounts of Data businesses capture every day. Think of Advanced Analytics as the change agent who comes in to solve the more complicated issues. While it may still gather the same information, it will use the information to determine why something is working, and if something isn’t working, what is the root cause of the problem. If customers are returning again and again, what is bringing them back, and how can they repeat it and improve it for the future. Below are three types of analytics each with its own specialty to help you make more informed decisions to move your business forward. 4 BUSINESS OPERATIONS ADVANCED ANALYTICS SHINESGaining clear insights about your business involves more than just the experiences of your customers. The driving force behind happy customers are the operations of your business. From the supply chain to marketing to Human Resources, every department plays a role in the Customer Experience. So, what better way to use Advanced Analytics than to ensure the root of your business is running well which will be key to ensuring that smooth customer experience. · SUPPLY CHAIN ANALYTICS – Market demand is at an all-time high and supply is…well, it’s stuck a bit. But regardless of what’s being moved, where, and how, the remote workforce, globalization, and necessary manufacturing plants to handle the loads are making things more complicated than ever before. Advanced Analytics can help businesses plan for what will be in demand not only using past performance indicators, but also predictive modelling scenarios to try to meet the pain points of supply and logistics.· OPERATIONAL ANALYTICS – Changing market demands, adaptable processes, and flexibility in how operations are executed are all signs Advanced Analytics ha a place at the very heart of your organization. In this scenario, bits of seemingly unconnected Data come together to help imagine process alignment with market demand, and craft better insights for business.· RISK ANALYSIS – Cloud-based tools available to help identify management of massive amounts of Data with predictive insights using Advanced Analytics.· HUMAN RESOURCE ANALYTICS – To find and retain top talent, it’s important to ensure your business knows what they need, why they need it, and who can meet their requirements. Advanced Analytics can offer HR the chance to predict and evaluate how a prospective employee may do in your organization. Ready to take the next step in getting a birds-eye view of your business? Consider Advanced Analytics. Imagine knowing not only the historical Data which has kept your business moving forward, but using the near real-time Data streams from omnichannel sources to help you plan for the future of your business with future-predictive insights. If you’re interested in Digital Analytics roles, a career in Advanced Analytics, Machine Learning or Robotics just to name a few, Harnham may have a role for you. Contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.
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