Campaign Planner
Bristol / £35000 - £50000
INFO
£35000 - £50000
LOCATION
Bristol
Permanent
CAMPAIGN PLANNER
BRISTOL
£35,000-£50,000 +BONUS +BENEFITS
THE COMPANY
This company are one of the leading agencies who focus on providing CRM and Marketing support to their clients. They have worked with some well-known clients; McDonald's, P&O and Disney to name a few. They are a small business with lots of opportunities for ownership.
THE ROLE
As a Campaign Planner, you will work on a specific client. Some of your main responsibilities will be:
- Create customer journeys in CRM, with a particular focus on creating complex communication plans and customer journeys
- Work on the strategy behind campaign and triggers
- Work with internal teams cross functionally to develop a strategy
YOUR SKILLS AND EXPERIENCE
A successful Campaign Planner will have:
- Strong understanding of creative complex communications across multi-channels.
- Ability to communicate across teams and with external stakeholders.
- Proactively works collaboratively with several stakeholders.
THE BENEFITS
- A salary of £35,000-£50,000
- Comprehensive bonus and benefits package.
- WFH 3 x a week.
HOW TO APPLY
Please register your interest by sending your CV to Lydia via the apply link on this page.
CONTACT
Lydia Morfett-Murdock
Business Manager
SIMILAR
JOB RESULTS
HOW BRANDS USE DATA TO CREATE SUCCESSFUL CAMPAIGNS | Harnham Recruitment post
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Make no mistake: making minor adjustments to an ad or campaign that’s meant to appeal to the masses just won’t cut it. Customers crave creativity. They want to be understood. Which is why people respond best to brands that do their homework, doing their research into what appeals to different groups.How should businesses appeal to their chosen segments, then, considering how diverse people are? Data, of course.Why Data? For one thing, it drives results and creates improved outcomes. Data also helps to prove the value of marketing, providing a bargaining chip for future budget discussions. And, most rewarding of all, brands get valuable insights into their target market. Which, in turn, leads to more well-targeted, profitable campaigns. And if you think Data doesn’t belong in the world of creative campaigns, think again. As OpenJaw Technologies Chief Marketing Officer Colin Lewis argues: “Creativity is not just compatible with being Data-driven – Data can drive better creative.”
Psychological profilingStrategic communications consultancy, Verbalisation, researches and analyses language to form valuable insights. Using its Rapid Audience Insights Diagnostic system, the company’s team of psychologists and researchers work out how an audience thinks. They also learn the actual words an audience uses, which they then use as the basis of a marketing strategy. Based on their unique research and insights, Verbalisation has created several successful campaigns for high-profile brands. These include the #NotAnotherBrother campaign for counter-terrorism organisation Quilliam, which looked at the motivations of jihadists. The campaign is now used by the UN and schools across the UK, as well as the US Department of Defense. It is the most viewed counter-extremism campaign of all time, with more than half a billion global media impressions.
Location, location, locationOut-of-home (OOH) advertising. Yes, it goes way back, but it’s actually the only traditional advertising channel posting rapid growth. In fact, thanks to mobile-location Data, brands can target audiences quicker and with a greater chance of success than ever before. Great news for JCDecaux (JCD), a leading OOH company with ads reaching 410 million people in over 4,000 cities. JCD now works with location Data to define and segment audiences. Doing so helps it decide where to place media, improve campaigns and measure resulting store footfall and purchases. Knowledge, so they say, is power. Particularly when that involves knowing the whereabouts of the most coveted customers. Newly teamed up with identity resolution company, Neustar, JCD’s insights look stronger than ever. JCD can now understand which of its locations rank higher for any brand’s most desired audiences. All thanks to location Data and real-time behaviour analysis.
Personalised employee trainingData doesn’t just boost the results of B2C brands; it can also be a vital shot in the arm for internal security training campaigns. Training provider, CybeReady, for instance, uses a Data science-driven approach to deliver cyber awareness training with a difference: its anti-phishing platform helps security teams quickly roll out and tailor campaigns to individual employees.In big companies, getting employees up to speed is especially challenging. With many locations, languages and time zones to contend with, Information Security teams have their work cut out. CybeReady eliminates these challenges by delivering 12 personalised, 60-second simulations to each employee. In their first language, every year. What’s more, the training provider uses machine learning to analyse performance on a daily basis. This enables it to provide the most appropriate simulations to each individual. The result? IT teams save 160 hours each month and employee resilience increases five-fold.There’s no limit to what Data can do. If you’re a fan, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.
Why Should You Care About Data-Driven Marketing? | Harnham Recruitment post
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Marketing has been undergoing a fundamental change for some time. Elite marketers have been rethinking and reiterating their strategies, using increasingly sophisticated data. and this trend has been further accelerated by the pandemic.Consumer behaviour has changed significantly since the pandemic began. Between March and August 2020, 70 per cent of consumers tried new digital shopping channels. Such significant changes have rendered many existing data models invalid. Data-driven marketing offers new insights into consumer behaviour and can render huge impacts in refining and enhancing marketing strategies. So, why should you care about data-driven marketing? Offers better clarity about the target audience 67 per cent of lead marketers agree data-based decisions beat gut instinct. Data-driven marketing allows marketers to quickly filter through data and determine the most relevant and accurate action to take. With the right data, marketers can assess customer data to predict behaviours, identify buying patterns and spot emerging trends. Data-driven marketing can also reveal new channels and open up new avenues which organisations can use to engage with audiences and increase revenue. Increases revenue The last 18 months have been tough for businesses, yet through the use of data insight, marketing teams have been able to get ahead of emerging trends. Data-driven campaigns have pushed significant customer acquisition. Better insight into consumers and the channels they use enables organisations to improve their marketing strategy. Indeed, companies that deploy data-driven marketing are six times more likely to remain profitable year-over-year, and 78 per cent of organisations agree that data-driven marketing increases customer acquisition.PersonalisationIn the modern world, advertising is everywhere, and it is endless; consumers see it on their phone, their TV and even on their way to work. Without target advertising campaigns, organisations risk aggravating consumers. 74 per cent of customers already feel frustrated by seeing irrelevant content from brands. To stand out, marketing channels have become more complex. Marketers need to remain creative to capture consumers attention and data driven marketing can help achieve this.Data-driven marketing allows businesses to target specific demographics and user groups at an individual level. By targeting specific user groups at an individual level, marketers are able to use personalised marketing campaigns to build stronger and more meaningful connections with potential customers.With individual customer information, brands can segment a target market and ensure personalised messages are falling into the right place. Data-driven marketing is also able to identify potential customer triggers and create a holistic view of the target audience. This style of personalised marketing campaign makes for a more positive customer experience, and therefore represents excellent return on investment.Data has the potential to become an incredibly valuable resource in marketing. Data soothes the pain points which many marketers face on a day-to-day basis, and help teams to refine, enhance and improve strategy. In a post-pandemic world, data-driven marketing will undoubtedly be essential. To stay competitive, internal marketing and insight teams need to start taking notice of data-driven marketing. Here at Harnham, we understand the importance of data-driven marketing to determined campaigns and guide decisions. So, if you’re looking for your next opportunity or to build your Marketing & Insights team, we can help. Take a look at our latest marketing and insights jobs or get in touch with one of our expert consultants to find out more.
The Long Game – Sports Analytics and Social Media Insights | Harnham US Recruitment post
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The Eagles just took down a Super Bowl dynasty, the New England Patriots. They did it with a quarterback only three games in before the Bowl. In 2002, the Oakland A’s in a bid for the Championship won 20 consecutive games with, as quoted in the movie Moneyball, “an island of misfit toys.” Football, baseball, basketball, whatever the sport, New York is the home for league headquarters. The New York Metro area is one of only two cities in the country to boast eleven sports teams in the five most important professional leagues. Here, numbers, stats, and algorithms are just as important as plays, training, and wins. Okay, so wins are important. But, how do you get there? How do you know your play will hit a home run or make a touch down? It’s in the numbers, the data. Even fan engagement can offer insights across social media channels – every channel, fuel to the win, plus of course great players, well-trained, who go for the win.Sports Get Social (Media)Sports have always been social; a place for friends and family to gather and cheer on their favorite team. In the age of digital, sports teams and their players join the social media landscape to better engage with fans and businesses are paying attention. Social media value in sports translates to the transfer of power of popular players and teams to products. Something like the athlete on a cereal box, but on a much wider scale. For customized up-to-the minute dashboard analysis, companies spend anywhere from $50,000 to $100,000 to determine their social media measurements. Comparing their mentions, fan reach, engagement and so on to see how they measure up against other teams and players within a specific location or sport.As social media continues to preoccupy marketing and advertising executives in sports, decision-makers are digging deeper. They want to know what’s working, what isn’t, what to focus on, who’s being reached, and how effective their efforts are. Data is weighted depending on the sport, but across the board social media is quickly becoming one of the most important ways to speak to sports fans.
Sports Marketing Insights Though TV, radio, and in the seats are still valuable and viable, the sheer magnitude of social media fandom is on the rise. Wherever you are, you can check your favorite teams scores, find player stats, and compare notes with others around the world. The key selling point for marketers? Instant feedback. Marketers now have instant access to what’s working and what isn’t when it comes to social media. They’ll know immediately whether a brand campaign is successful or not and can gauge its effectiveness via comments and critiques. Insights via these channels allow businesses to see at once what might take them hours or days to compile via polls, surveys, or focus groups. Fan engagement insights are invaluable to not only launch follow-up campaigns, but to ultimately have user-generated content to spur engagement.In play, a team’s success is measured on the scoreboard, but in social media channels, teams, players, and brand successes are measured with fan engagement. Though not everything can be controlled, we would be remiss in not mentioning analysis of pain points and injury reduction through machine analysis. Pain Points While ultimately, coaches decide who is at risk for injury and must make the determination to keep them on or take them off the field, they must first understand the computer-generated analysis. As seasons progress, fluctuations in a player’s fitness and appetite for risk determine the probability of injuries.This type of analysis requires a level of computation only machines can process. But, if coaches don’t understand what they’re reading, they can’t make informed decisions. They need to know such variables as how the predictions and analysis were calculated as well as the exact effects of analytics on performance. They need to trust the numbers generated by the machine, then combine that with their domain knowledge and experience to make their decisions. Predictive injury analysis, fan engagement, brand awareness, and sports business executives can all benefit from insights gained through analytics. Marketing insights help to propel successful campaigns into the limelight and this knowledge helps to feed everyone’s bottom line.
Join the ClubMultiple revenue streams such as match day, broadcasting, commercial, and now digital are driving sports teams’ executives and clubs to a healthy bottom line. Fan data segmented by any number of factors include age, location, and gender while store sales and season ticket holders can be monitored to understand where and when sales are being made. Clubs use this information in their marketing campaigns to decide the best place for their stores based on demographics and fan behavior. By analyzing these results they can even boost ticket sales based on past results to balance profit margins through predictive analytics.The potential for analytics in sports has been utilized prodigiously in every sport from baseball to football to basketball and everything in between, yet its benefits are still up for debate. Data-driven insights offer a glimpse into the inner workings of teams as one unit, can help prevent injuries, as well as help individual players improve their game. When the dynamics come together the return on investment can be huge. Though the data must be translated for humans to understand, most sports clubs recognize data can create insights humans can’t replicate.Analytics may offer immediate insight once played, but investment in analytics is a long game. Affecting everything from player recruitment to injury prevention to business decisions, for some the debate of its benefits remain. Yet, as the jocks claim the money and fame, the back-office nerds are developing algorithms to help businesses determine everything from player picks to ticket prices.Want to join our club? We specialize in digital and analytics recruitment and currently have an opening in our roster for a Lead Marketing Scientist with a data-rich sports media firm in New York. For a list of all our current vacancies, check us out here.For the East Coast team please call 212-796-6070, or email newyorkinfo@harnham.com.For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com.
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