Director, Strategic Analytics - Digital

San Francisco, California
US$150000 - US$175000 per year

This vacancy has now expired. Please see similar roles below...

Director, Strategic Analytics - Digital
San Francisco, CA
$150-170k + Bonus

Do you want to work for a globally recognized fashion brand in their highly creative HQ? If so, I have an exciting leadership opportunity to join one of the fastest growing and most spirited brands as a Director of Digital Analytics. You will play a key role in analysing critical insights to drive global digital initiatives with a focus on site experience and social performance.

ROLE OVERVIEW - DIRECTOR OF STRATEGIC ANALYTICS

  • Develop a customer centric view of reporting to drive business strategy forward
  • Identify gaps in understanding our global audience to inform strategic briefs
  • In-depth analyses on various digital programs to identify key opportunity areas, helping set benchmarks
  • Partner with their web and content teams on deep dive analyses into site performance and make business improvement recommendations.
  • Derive customer insights from their CRM database, and work with ecommerce teams in testing and developing more targeted marketing campaigns.
  • Train the digital team on how to effectively analyze data and be the champion for using data to drive smarter business decisions across all initiatives.
  • Develop measurement of custom campaigns to drive performance and effectiveness.
  • Oversee and evolve our digital analytics systems, tools, and integrations, and ensure all business requirements and data integrity are maintained.
  • Manage and mentor the Digital Analysts.

YOUR SKILLS AND EXPERIENCE

  • Bachelor's degree and 5+ years of experience in business, digital, and/or marketing analytics.
  • Exceptional problem solving and analytical skills.
  • Site Engagement/Site Experience Analytics including tagging to help drive product management
  • Knowledge of Social Listening/Analytics - especially across YouTube
  • Excellent knowledge of web analytics tools including Google Analytics and/or Adobe Analytics
  • Advanced proficiency of Excel, along with other MS office products (Word, Powerpoint, Outlook).
  • Proficient in querying, segmenting and modeling data from large datasets located in Google BigQuery and CRM databases.
  • Experience with BI tools like Tableau to connect and blend various datasets and publish dashboards.
  • Ability to synthesize data into actionable insights and communicate recommendations to all levels
  • Strong interpersonal and communication skills with a track record of working well with stakeholders.
  • Ability to work well with cross-functional teams in gathering business requirements and then interpreting into logic for technical teams to implement.

SALARY AND BENEFITS

The successful Director of Digital Analytics can expect a salary of $150-170k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Digital Analytics, Social Analytics, Web Analytics, Data, Online Marketing, Digital Marketing, Marketing Analytics, Data Analytics, Data, Analysis, Optimize, Google Analytics, Adobe Analytics, Tagging, Dynamic Tag Manager, DTM, GTM, Google Tag Manager, Social Listening, Tableau, Media, CRM, Digital Analysis, Platforms

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JP/DDABSF
San Francisco, California
US$150000 - US$175000 per year

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