Director, Media Analytics and Consumer Insights

Los Angeles, California
US$170695 - US$182887 per annum

Director, Media Analytics and Consumer Insights

Los Angeles, CA

$140-150k

We're excited to be working with a reputable and established creative agency in their search for a new leader on the team that drives forward all their creative media production.

They're looking for a Director to oversee a team retrieving advanced insights into consumer data, working across research, advanced media analytics and social listening. This manager will act as the face of the department, leading presentations across internal and external stakeholders.

About the Role

  • Utilize all forms of data across digital & traditional, primary & 3rd party, and qualitative & qualitative data to drive campaign effectiveness.
  • Leverage behavioral, media and social insights to develop recommendations for creative and media teams across a multitude of clients and industries.
  • Oversee a team of analysts, leading training and development.
  • Take point on client and internal presentations to feedback recommendations, solutions and trends being found.

Desired Skills and Qualifications

  • Experienced conducting research and analytics in tools such as Crimson Hexagon, MRI, Google Analytics, NetBase and Brandwatch.
  • Use of analytics and visualization tools Excel and Tableau.
  • Experience applying research (1st through 3rd party data) to marketing strategy recommendations.
  • Agency experience preferred

Benefits

  • Competitive 401K
  • 100% Coverage on Healthcare - medical, dental, vision
  • Other competitive benefits

How to apply

Click reply or send an email attaching your CV

Keywords

Manager, Research, Analytics, Social Listening, Paid Social, Campaign Insights, 1st, 3rd, primary, secondary, data, party, Crimson Hexagon, MRI, Simmons, NetBase, Brandwatch, Excel, Tableau, Google Analytics.

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DIRRA-LA
Los Angeles, California
US$170695 - US$182887 per annum
  1. Permanent
  2. Media Analyst & Adtech

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