Director, Digital Media Analytics

Director, Digital Media Analytics
Los Angeles, CA
$150-160k

Do you want to be a leader in one of the country's most robust agency side digital media analytics groups? If so, I have a fantastic opportunity for a Director of Digital Media Analytics to join a global media agency where you will be responsible for driving media performance and audience strategy for a leading entertainment client while managing a high performing team.

ROLE OVERVIEW - DIRECTOR, DIGITAL MEDIA ANALYTICS

• Work with clients, agency leaders, and analytics leaders to understand, document, and clarify client needs (stated and unstated) related to audience creation and activation as well as media performance reporting
• Oversee media performance reporting across all digital channels utilizing Tableau and Datorama, and provide actionable insights & recommendations to clients on an ongoing basis
• Prioritize, customize, and present relevant messages as part of the new business or existing client sales process to address client needs
• Facilitate the process of developing or clarifying the client's audience strategy, extending and enriching it based on our distinct capabilities (with planning & strategy teams, client, account management)
• Lead the process of developing, extending, and syndicating custom audiences based on client specific data and our insights on the best way to enable their intended strategy
• Work with account teams and clients to ensure the long-term health of the relationship, both by delivering strong results from audience work, and by ensuring that the key client stakeholders feel good about the overall success and value of those results
• Work with relevant teams to make the best use of current features to solve challenges in an engagement, and organize clear feature requests to the audience product team or to our data and technology partners to address high value new features to prioritize
• Work with analytics account teams to help identify clients with strong potential for growth in audience analytics, then develop and execute plans for driving growth with those prospects
• Contribute to the success of the overall team by participating or co-leading training, product, and partnership development initiatives as needed

YOUR SKILLS AND EXPERIENCE

• 7-10 years of experience in agency or client-side digital media planning or media analytics
• Demonstrated success leading work multi-functional teams strongly preferred
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete action based on analytics and data
• Demonstrated success in managing analytical, commercial, and managerial elements of a client relationship
• Strong understanding data and ad tech ecosystem, with a focus on digital environment

SALARY AND BENEFITS

The successful Director of Digital Media Analytics can expect a salary of $150-160k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Director, Digital Analytics, Marketing Sciences, Digital, Analytics, Analyst, Data Science, Data Scientist, Machine Learning, Artificial Intelligence, AI, ML, Ad Tech, Google Analytics, Adobe Analytics, Digital Media, Media Performance, Media Analytics, Audience, Audience Analytics, Audience Strategy