Director, Analytics - Market Mix Modelling

Director, Analytics - Market Mix Modelling
Marketing Consultancy
Remote
$140,000 - $160,000

Do you want to join a rapidly growing boutique consultancy who specialize in marketing effectiveness and personalization across all channels? If you are a team and stakeholder leader who still loves to be hands-on, in the weeds with market mix and econometrics projects using Python, R or SAS, as well as client facing, finding opportunities to further grow business and partnerships, then this could be the next step in your career.

THE ROLE:

As a Director, Analytics - Market Mix Modelling, you will be proactively involved in managing all marketing channels, performing highly statistical analysis to understand how effective each channel of communication is for the business to optimize marketing spend and ROI. You will lead a highly technical team of Data Scientists and Econometricians, being hands-on about 40% of the time, as well as client facing, delivering insights and recommendations on all marketing effectiveness capabilities for this growing business. You will focus on:

• Understanding client's marketing constraints across all channels of engagement building Marketing Mix and Multi-Touch Attribution models in R, Python or SAS to understand how effective their TV, Radio, Newspaper and Social channels are as well as traditional marketing channels
• Making recommendations on how to increase their marketing efficiency, effectiveness, and ROI, as well as where and when they advertise across the diverse channel base
• Leading multi-disciplinary teams and working cross functionally across the business to ensure that the quality of the data and models are of the highest standard
• Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement

YOUR SKILLS AND EXPERIENCE:

• Degree educated in a numerical discipline such as Math, Stats, Computer Science or similar
• Experienced in building market mix and multi-touch attribution models in R, Python or SAS as well as strong SQL background
• Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
• Project management capabilities, with a strong business acumen are essential

BENEFITS:

As a Director Analytics - Market Mix Modelling, you can expect to earn up to $160,000 (depending on experience), plus competitive benefits

HOW TO APPLY?

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

Python, SQL, R, SAS, Market Mix Modelling, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer, Engagement, Consultancy, TV, Radio, Newspaper, Social Channels, Marketing Effectiveness, Marketing Efficiency