Digital Analytics Specialist - Tag Management Consultant

London
£35000 - £45000 per annum

Tagging Consultant
London
£35,000-£45,000

THE COMPANY

Lead multi-platform implementation projects across a range of clients for one of the world's biggest eCommerce agencies. You will work on tagging & tracking plans across some of the biggest online retail platforms in the UK

THE ROLE

As the Tag Management Consultant, you will tag and track events across multiple platforms, working predominately in the eCommerce space and with the biggest brands in the UK & EMEA region. You will create and implement tagging plans and ensure data layer integrations are fully optimised.

YOUR SKILLS AND EXPERIENCE

  • Strong experience across a range of tag management systems - DTM, GTM, Tealium, Ensighten
  • Experience with JavaScript is preferable
  • Good working knowledge of web analytics platforms, notably Google Analytics & Adobe Analytics, would be beneficial
  • Agency-side/client-facing experience is preferred but not essential

THE BENEFITS

  • £35,000-£45,000 (dependent on experience)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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49721/AO
London
£35000 - £45000 per annum
  1. Permanent
  2. Digital Implementation

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Five Strategies To Modernise Your Workplace And Create A Smart Office

Five Strategies To Modernise Your Workplace And Create A Smart Office

By Laura Gayle, BusinessWomanGuide.org Smart technology is rapidly reshaping society. From cloud storage and mobile access to the internet of things and artificial intelligence, what was once regarded as science fiction is steadily becoming reality. In response, many employers are finding ways to modernize their workplaces by creating smart offices — not because it looks cool or is the trendy thing to do, but because they've discovered that doing so provides several tangible benefits. New devices, apps, and AI-driven tools can not only make your office smarter, they also can position you for better marketing and sales efforts and provide competitive advantages in your industry. Additionally, creating a smart office offers both employees and customers a seamless experience and can attract talented millennial workers. Since millennials naturally adapt to tech innovations, they can assist in this transition to bring your company to the next level. Here are five strategies to modernise your workplace with smart tech. 1. Use cloud-based storage Cloud-based storage offers both convenience and efficiency. Many among today's workforce probably don't even realise there was a time when offices were full of filing cabinets and computer equipment. Now that mobile access has been fully integrated into nearly all workplaces, much of the bulky equipment that previously took up space is disappearing. Filing cabinets? Paper files? Things of the past. Workers today don't typically spend hours every week filing stacks of papers because most documents are digitised and stored in the cloud. Other cloud-based technologies, such as remote workplaces and managed print services, are replacing old ways of conducting business. Cloud technology has been a significant game-changer for the office environment. Not only are files and documents stored on the cloud, but also businesses are using cloud-based platforms as a part of their services or customer experiences. Think about how much “software as a service” (a model in which software is licensed and accessed remotely instead of being downloaded on a user’s computer) has become a standardised part of doing business. This is all thanks to cloud technology. As time moves forward, expect it to continue making a significant impact on the modern workplace and customer experience. 2. Invest in voice-activated devices Various well-known gadgets found in "smart” homes or apartments are now making strides in the office setting, too. For example, voice-activated products such as Siri, Echo, Alexa, and Nest are commonly found in the workplace, adding functionality by offering a seamless user experience. Employees speak and the equipment automatically does what is asked — no more fiddling with equipment and trying to get things up and running manually. Voice-activated tech also allows workers to multitask and get things done faster, such as: Coordinating and syncing calendars Sending data requests Ordering supplies Reporting problems to the appropriate departments Streamlining IT requests These are just a handful of the many tasks voice-activated tech can perform. Businesses have steadily begun to include these types of products to make conference rooms even smarter. While this concept isn't mainstream in the office quite yet, it's not hard to image it becoming the norm within the next few years as this tech fully matures. Companies focused on modernising their workplaces are jumping on the proverbial bandwagon to get a leg up on the competition. These companies will be well ahead of the game when such tech initiatives do eventually become standard in the office. 3. Use tech to put offices in the comfort zone As modern offices evolve into open-space floor plans, they've become more informal and far more flexible. With that concept in mind, offices today are more focused on comfort — a stark contrast to the drab cubicle environments of yesteryear. Shifting to the open-design work environment has been a challenge for many; however, businesses are finding ways to make this transition easier through smarter tech. Solutions they are integrating into their spaces include: Hue lighting Virtual reality meeting rooms 360-degree video conferencing Keyless entry Smart tools not only appeal to workers because of their convenience and "coolness" factor; they also serve the practical purposes of enhancing comfort, personalising the remote experience, and even preventing repetitive stress injuries. 4. Integrate tech innovations to enhance the customer experience Businesses are investing in smart technology, and customers are reaping the benefits. As companies streamline their operations and customer service processes, customers are widely experiencing the convenience and simplicity associated with smart tech. Here are some features they currently enjoy: Chatbots for instant two-way communication AI-based customer learning opportunitiesPersonalised insights and recommendations Automation and custom ordering  Cloud storage of customer information and preference history Many industries are relying on artificial intelligence to improve their services. Businesses that do not offer this level of tech to customers will soon find themselves unable to meet heightened consumer expectations. 5. Use AI to gain a competitive advantage Perhaps you don't want to go as far as microchipping your employees (yes, this is also a growing trend) or issuing them Segways, but there are a lot of other relatively new gadgets and AI-driven tools that can boost the "smartness" of your business — not to mention, amp up your competitive advantage. For instance, you can use AI to track the habits and patterns of your customer base while they spend time on your website and determine where they are in their "customer journey" with your brand. Armed with this information, you can customise their web experience, along with your communications to them.  This personalisation can go a long way in your marketing efforts. After all, 80 percent of consumers say they are "more likely" to do business with a company that is able to give them a personalised experience. It's also important to know that research indicates customers want way more than basic personalisation. Using smart tech can easily help you bring things up to the next level. Smart tech adds significant value to the modern office in many ways. It's unwise to purchase tech because it's trendy, but when integrated with purpose and vision, many company decision-makers find this investment offers significant benefits and, in the end, pays off nicely. Harnham are the global leaders in Data & Analytics recruitment. Take a look at our latest roles or get in touch with one of our expert consultants to learn more.  

How movie studios use data

Lights, Camera, Data

Whilst Data continues to play a huge role in all aspects of life; developing businesses, schools, health care etc., one industry has already seen a massive impact from the Big Data revolution. The film industry, and its television counterpart, were among the first see to the potential of how Data can transform the way they work.  Beyond profit, access to new types of Data is allowing companies to consider what audiences will be most interested in at specific times, utilising current viewing habits, what topics are the most popular on social media, and even the news so they can create something that tailors to everyone’s different interests. The Streaming Revolution Netflix’s popularity is down to more than the variety of movies and series it has to offer. Its pioneering use of recommendation systems, originating when it was purely a DVD rental service, means that it always knows what its subscribers want to watch, when they want to watch it, and on what device. Their ability to tailor bespoke recommendations, down to which poster people see, has created an entirely different approach to how viewers chose and engagement with entertainment.  Netflix’s Data collection means that it knows its audiences very well, something they can utilise as part of their marketing. By contrast, even a behemoth like Disney can struggle to compete. Following the success of 2015’s Star Wars: The Force Awakens, Disney Chairman, Bob Iger admitted ‘we don’t have any idea who went to see Star Wars in the cinemas’. Whist this may have not been too much of a problem at the time, given the film’s $2 Billion box office, the diminishing returns of the films that have followed suggests that better insight as to why the film was a success may have been beneficial. It’s no wonder, therefore, that Disney are launching their own streaming service later this year.  Beyond Box Office In the majority of businesses these days, Data is used to decipher consumer buying habits, web traffic and social media interactions, as well as to monitor supply chains, costs and sales. This is no different for the movie industry, particularly when examining what makes a move work. By using Data Science, producers can determine which actors, directors, release dates and even running times are likely to make a movie profitable. For example, history may dictate that the summer is likely to be the most profitable time of year. Whilst this may be true for June, where average profit is $100m, ten times that of January, November and December are the second and third most profitable months.   Beyond assessing profitability, however, Hollywood is using technology to try and re-establish a relationship between creators and audiences. Newly emerging tools are empowering studios to convert massive quantities of movie-goer reactions into meaningful actionable insights. With Big Data analytics, movie executives have gained an insight into audience’s perspectives and this is dramatically altering the way in which movies are made, marketed and distributed. Companies like IBM are looking at new ways of tracking sentiment analysis that will have a massive impact on the creative process. However, whether or not the industry’s leading writers and directors will want to work within these parameters is yet to be seen.  #DataDrivenAds Data’s impact on the movie industry goes beyond the insights it offers on audience perceptions. When it comes to marketing a movie, the Data & Analytics space offers a number of opportunities. Studios are beginning to realise that, in order to drive the small-screen generation to the big screen, they need to come to their territory. To promote ‘The Dark Tower’ in Singapore, Sony ran a series of targeted mobile adverts that allowed users to choose a character to engage with. A follow up campaign then targeted users who had engaged with relevant messaging and details of showtimes at their nearest cinemas, using the mobility of their devices to their advantage. Furthermore, for the release of ‘Ready Player One’, Facebook offered an augmented reality experience for those who engaged with the film’s poster in public.  However, sometimes, the most effective marketing technique remains word-of-mouth. Netflix’s ‘Bird Box’ received little critical praise and minimal attention initially upon release. However, once users started posting memes about the movie onto their social media feeds, viewing figures picked up exponentially. This allowed Netflix to reassess their marketing efforts and respond to public sentiment, creating a strategy that fed off the zeitgeist and was significantly more effective.  Data has transformed the movie industry. If you’d like to work with Data & Analytics to transform another, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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