Digital Analytics Specialist - GA/GTM

London
£35000 - £45000 per annum

Digital Analytics Specialist - GA/GTM
£45,000
Technology
Central London

If you are a Web Analyst with expertise in Google Analytics and GTM get in touch - if you want ownership over web analytics with freedom to shape your role, this is the perfect opportunity.

This exciting technology company are looking for a Web Analyst to join their team and own the area of analytics for the business. They currently have an engineering team conducting optimisation but are now looking to expand their analytics area. You'll get support from the senior members of the team, as well as progression with increased responsibility and the opportunity to shape the role around your strengths.

The Role
* You will use Google Analytics to monitor web traffic and web performance looking at the customer journey across clients websites
* You will use Google Tag Manager to implement tags for tracking
* You will identify trends as well as areas where conversion can be improved by suggesting AB tests that the testing team can implement
* You will present your actionable insights and recommendations to the rest of the business and work to implement changes

Skills and Experience
* Strong Web Analytics experience using Google Analytics/Adobe Analytics/Webtrends
* Tag Management experience beneficial
* Proactive and enthusiastic about learning new skills
* Excellent communication skills

Salary and Benefits
* £45,000 - experience dependent
* Benefits package
* Training

How to Apply

For more information on how to apply please follow the link below

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032842
London
£35000 - £45000 per annum
  1. Permanent
  2. Digital Implementation

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Nielsen has today launched a new tool that combines credit-card purchase data with online behavioral data to help advertisers target people based on their buying habits. The ‘Nielsen Buyer Insights – Precision Marketing’ tool has so far signed four digital analytics advertising platforms as clients, who in turn will offer this data to their clients to enable buyer-segmented audience targeting, ranging from category level to heavy buyers of a single merchant. “We see this as a huge step for digital analytics precision marketing,” said Nada Bradbury, Nielsen’s senior vice president of global media products. “Clients can see syndicated data exposing the reach and frequency of their ads layered with actual consumer shopping behavior.” Credit card purchase data is derived from Nielsen’s own panel, and is anonymized and privacy-protected, the company said. Specific Media is one of the first Precision Marketing customers. Jill Botway, president of global sales and marketing, said: “Connecting with consumers is increasingly more complicated; yet, with new technologies that allow us to create a link between offline and online by harnessing insights from aggregated data, retailers can build direct connections with consumers to deliver messages and offers that will resonate.” Click here for the article on the web.

Risk & reward of the leap from permanent hire to contractor

Want to implement digital change through a variety of projects? Are you more interested in coding than hanging about the water cooler? Have you got 2 – 3 years of experience in your field within the field of digital and analytics? Are you a risk taker who wants to help businesses succeed in their short-term projects? If this is you, then you may want to consider a contract role within the industry. Variety is the spice of life and in our always on, always in demand world of technology, we’re growing at astronomical pace. While some businesses are racing to transform their business models, others are ready to implement their changes, but may be missing the key personnel to do so. The skill shortage gap within the industry makes it tricky for businesses to find the right person for the right job. The reason? Oftentimes, it’s because the right permanent candidates have already been placed. What to Consider Before You Make the Move One of the benefits of making the move from permanent employee to contractor is the opportunity to increase your wages. For example, someone making £50,000 per year on a day rate basis of £200, £300, or £400 per day could potentially command closer to £100,000 per year. However, there is risk in this kind of reward. It’s important before accepting a contract role to understand the risk. This type of role is project based and can last anywhere from two to six months – sometimes less, possibly more. This short term offers slightly less financial security than a more traditional role, but with the rise of the freelance economy, many who walk this path understand its important to be financially stable before making the move. Urgent projects create even more instability, but with the difficulty of finding permanent talent, day rates may increase. In other words, before you hand in your notice, be sure you’ve budgeted properly and are financially stable to take on a contractor role. But, if you’re an expert in your field, perhaps a Head of Digital Analytics, the reward of making the move from permanent placement to contract role is the opportunity to focus on what you’re doing. As a contractor, you can get back in the trenches, help guide and grow teams, and be on the cutting edge of business transformation utilizing their digital implementation road map. Be the driving force for change and avoid getting bogged down in such day-to-day rituals as office politics. Boost Your Digital Analytics CV with These Tips Want to boost your CV to the top of the pile? Follow these tips: Be specific when you reference digital analytics and/or digital implementation as a specialisation. Be able to marry web analytics tool set with R, Python, SQL, etc. Include any specialized training certificates such as Adobe Analytics Certificate. If you’re a Web Analyst familiar with Snowplow Analytics, it’s an added bonus and can boost your chances even further. For Web Analytics contract roles, Adobe Analytics and Snowplow Analytics are in particularly high demand. More and more businesses interested in doing an Adobe Analytics Implementation project often find a skills gap in this area. However, though Adobe has been around longer and is more well known, a disruptor in the industry is Snowplow Analytics which is more personalised. Your Turn Contract roles offer bite size glimpses into the digital transformations of business and the skillsets they need to implement those changes. In our Your Turn section, we want to hear from you. What projects have you worked on you found to be difficult or tricky? What might make you move from permanent to contract role? And if you’ve made the switch, what most interested you to make the move? With a shortage in the market for digital implementation specialists, what route have you followed? And if you’re interested in making the move, what draws you most toward it? We’re currently looking for implementation specialists in the travel and online gaming sectors. For more opportunities, check out our current vacancies or contact Elizabeth Stone, Recruitment Consultant with a focus on Contract Roles at +44 20 8408 6070 or email elizabethstone@harnham.com to learn more.

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