Digital Analytics Manager
New York / $480 - $600
INFO
$480 - $600
LOCATION
New York
Contract
Digital Analytics Manager
Fully Remote
3-Month Contract-to-Hire
$60-$75/hr
Are you looking to utilize your skills and experience to drive a life-changing impact in your next role? This opportunity will allow you to work closely with teams dedicated to transforming the world of rare and specialty diseases. Join the mission and apply below!
THE COMPANY
This company is working closely with biopharma companies to dedicate their data-driven work to reversing the course of rare diseases. Their innovative approaches are led by a team of entrepreneurs with teams composed of cross-functional digital marketing subject matter experts focused on industry-leading delivery.
THE ROLE
- Serve as primary point of contact for all web analytics functions including requests from internal stakeholders and managing vendor relationships
- Evolve web analytics and testing functions for clients producing accurate, actionable insight to internal and external clients to optimize campaigns.
- Measure digital marketing tactics on business in order optimize spend & increase ROI
- Develop Analytics Requirements documentation, unified KPI strategy, and benchmarking recommendations for external clients and internal stakeholders.
- Create and analyze automated reports across multiple data sources - this includes email, SMS, search, social, paid advertising, programmatic media, offline media, etc
- Scale analytics and reporting processes, and deliverables to maximize actionable insights across the client portfolios and internal teams
YOUR SKILLS AND EXPERIENCE
A successful Digital Analytics Manager within this role will likely have the following skills and experience:
- 5+ years' experience in digital marketing analytics
- Experience in HealthCare and/ or pharmaceutical HealthCare Provider and Direct-to-Patient marketing experience with familiarity in governing PII, PHI and GDPR
- Expertise in developing multi-channel digital marketing benchmarking specific to HealthCare and BioPharma
- Background in B2B marketing (e.g., demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
- Experience in data mining, quantitative analytics and presenting derived insights
- Deep knowledge in tools such as GA4, Google Tag Manager, SQL Server, SSIS, Qlik
- Strong familiarity with media aggregators (SEMRush, Nexis, Factiva, Brandwatch, Netbase)
- Demonstrated experience designing reports in business intelligence platforms (Tableau, Domo, Looker, Power BI, etc.)
NICE TO HAVE
- Certification in Google Analytics
HOW TO APPLY
Please register your interest by sending your resume to Fareeda Elsayed via the Apply link on this page.
CONTACT
FAREEDA ELSAYED
NEW YORK - CONTRACT
NEW YORK OFFICE
SIMILAR
JOB RESULTS
Sr. Manager, Digital Marketing Analytics
$130000 - $160000
+ Digital Analytics
PermanentNew York
Sr. Manager, Digital Marketing Analytics
Consumer Health | Digital Media | eCommerce
Hybrid | Greater New York City | United States (U.S.)
$130,000 – $160,000 + Benefits + Bonus
An innovative, top-tier CPG & eCommerce company is looking for an experienced Sr. Manager, Digital Marketing Analytics to successfully lead A/B testing, website analytics, and campaign performance analysis to meet business growth in the Greater New York City area.
THE ROLE:
As Sr. Manager, Digital Marketing Analytics, you will be the Digital Analytics Lead for all A/B testing and web analytics on the company’s website & eCommerce partners to generate critical insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for the following:
- Collecting, cleaning, and analyzing substantial website data using SQL and Google Analytics
- Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
- Developing & conducting promotional analyses, forecasts, etc. using scripting tools such as Python and/or R
- Building dashboards using BI tools (i.e., Looker, Tableau); training, mentoring & coaching junior teammates
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, tech, etc.
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar w/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Strong proficiency in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally w/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor’s degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS:
As Sr. Manager, Digital Marketing Analytics, you can make up to a $160,000 base salary (depending on experience).
HOW TO APPLY:
Please register your interest by submitting your resume to George Little via the apply link on this page.
KEYWORDS:
Forecasting, Promotional Analysis, Loyalty Analytics, Sales Forecast, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Hybrid, Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, New Jersey (NJ), New York City (NYC), Consumer Health, Multivariate Test, Hypothesis Test
Digital Analytics Manager
$480 - $600
+ Digital Analytics
ContractNew York
Digital Analytics Manager
Fully Remote
3-Month Contract-to-Hire
$60-$75/hr
Are you looking to utilize your skills and experience to drive a life-changing impact in your next role? This opportunity will allow you to work closely with teams dedicated to transforming the world of rare and specialty diseases. Join the mission and apply below!
THE COMPANY
This company is working closely with biopharma companies to dedicate their data-driven work to reversing the course of rare diseases. Their innovative approaches are led by a team of entrepreneurs with teams composed of cross-functional digital marketing subject matter experts focused on industry-leading delivery.
THE ROLE
- Serve as primary point of contact for all web analytics functions including requests from internal stakeholders and managing vendor relationships
- Evolve web analytics and testing functions for clients producing accurate, actionable insight to internal and external clients to optimize campaigns.
- Measure digital marketing tactics on business in order optimize spend & increase ROI
- Develop Analytics Requirements documentation, unified KPI strategy, and benchmarking recommendations for external clients and internal stakeholders.
- Create and analyze automated reports across multiple data sources – this includes email, SMS, search, social, paid advertising, programmatic media, offline media, etc
- Scale analytics and reporting processes, and deliverables to maximize actionable insights across the client portfolios and internal teams
YOUR SKILLS AND EXPERIENCE
A successful Digital Analytics Manager within this role will likely have the following skills and experience:
- 5+ years’ experience in digital marketing analytics
- Experience in HealthCare and/ or pharmaceutical HealthCare Provider and Direct-to-Patient marketing experience with familiarity in governing PII, PHI and GDPR
- Expertise in developing multi-channel digital marketing benchmarking specific to HealthCare and BioPharma
- Background in B2B marketing (e.g., demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
- Experience in data mining, quantitative analytics and presenting derived insights
- Deep knowledge in tools such as GA4, Google Tag Manager, SQL Server, SSIS, Qlik
- Strong familiarity with media aggregators (SEMRush, Nexis, Factiva, Brandwatch, Netbase)
- Demonstrated experience designing reports in business intelligence platforms (Tableau, Domo, Looker, Power BI, etc.)
NICE TO HAVE
- Certification in Google Analytics
HOW TO APPLY
Please register your interest by sending your resume to Fareeda Elsayed via the Apply link on this page.
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