Digital Analytics Manager
Boston, Massachusetts / $480 - $640
INFO
$480 - $640
LOCATION
Boston, Massachusetts
Contract
Digital Analytics Manager
Fully Remote
3-Month Contract-to-Hire
$60-$80/hour
In this role, you will have the opportunity to work for an exclusive health care tech and services company. This company provides data-driven innovation to their Biopharma partners to transform the world of rare and speciality diseases.
As the Analytics Management Lead, you will work with the Head of Digital to manage analysts and lead analyses that inform decisions around acquisition (paid/organic/offline), engagement (website/email), conversion (landing pages/forms), retention (customer journey), and product optimization strategies for our clients' and our own digital ecosystems.
Responsibilities Include:
- You will serve as primary point of contact for anything related to web analytics - includes fielding requests from internal stakeholders for ad hoc analysis or reporting as well as managing vendor relationships related to web analytics tools & tag management.
- Develop automation and scheduled reports to improve the digital team's efficiency for time-intensive tasks.
- Evolve web analytics and testing functions for clients producing accurate, actionable insight to internal and external clients to optimize campaigns.
- Understand how various digital marketing tactics impact key business metrics & funnel performance in order optimize spend & increase ROI
- Develop Analytics Requirements documentation, unified KPI strategy, and benchmarking recommendations for external clients and internal stakeholders.
- Gather insights and create automated reports across multiple data sources - this includes email, SMS, search, social, paid advertising, programmatic media, offline media, and other areas as needed.
- Optimize Studio's data assets and toolsets to improve the quality, comprehensiveness, and accessibility of the data
- Certify all test design/measurement (hypothesis testing, A/B testing, design of experiment, sample size/power calculations)
The Ideal Candidate:
- Will have 5+ years' experience in digital marketing analytics.
- Expertise in developing multi-channel digital marketing benchmarking specific to HealthCare and BioPharma
- Strong understanding of modern B2B marketing (e.g., demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
- Experience in data mining, quantitative analytics and experience in interpreting and presenting derived insights.
- Expert knowledge in tools such as using Google Analytics 4, Google Tag Manager, SQL Server, SSIS, Microsoft Access, Microsoft Power BI, Qlik, Looker or other relevant software packages is required. Google Certification in Analytics preferred.
- Experience with social listening leveraging boolean search techniques and analytics tools plus strong familiarity with media aggregators (SEMRush, Nexis, Factiva, Brandwatch, Netbase)
- Demonstrated experience designing reports in business intelligence platforms (Tableau, Domo, Looker, etc.)
CONTACT
AMY RZEMIENIEWSKI
NEW YORK - CONTRACT
NEW YORK OFFICE
SIMILAR
JOB RESULTS
Manager, Retail Media & Partnerships
$125000 - $140000
+ Digital Analytics
PermanentBoston, Massachusetts
Manager, Retail Media & Partnerships
Health, Fitness, & Wellness
Hybrid – Boston
$125,000-140,000
THE COMPANY
An innovative mainstay in the Fitness and Wellness domain is looking to add a Manager, Retail Media & Partnerships to their team to spearhead their new media network initiative.
THE ROLE
As a Manager, Retail Media & Partnerships you will be responsible for:
- Building out and scaling a new media network from scratch
- Managing both new and existing clients and external partnerships
- Driving revenue through advertising partners
- Working cross-functionally with multiple teams throughout the business
YOUR SKILLS AND EXPERIENCE
- Ample commercial experience in advertising sales, marketing, and management
- Proficiency in leveraging data to drive insights and having an analytical background
- Working in a fast-paced or start-up-like environment
- Bachelor’s degree in business, marketing, advertising, or related field preferred
THE BENEFITS
As a Manager, Retail Media & Partnerships, you can earn up to $140,000 basic & industry-leading benefits.
HOW TO APPLY
Please register your interest by sending your resume to Rachel Davner via the apply link.
KEYWORDS
Media Sales, Advertising Sales, Management, Media Network, Data, Analytics, Excel, PowerPoint, Client Facing, Cross-Sell, Up-Sell, Vendor Management
Manager, Digital Media Strategy
$110000 - $140000
+ Digital Analytics
PermanentBoston, Massachusetts
Manager, Digital Media Strategy
Digital Media | eCommerce | Internet
Hybrid | Greater Boston | New England, U.S.
$110,000 – $140,000 + Benefits + Bonus
A leading, successful eCommerce company is looking for an experienced Manager, Digital Media Strategy to lead multidisciplinary teams in successfully managing existing client & vendor relationships as well as leading new business initiatives to meet business growth in the Northeast (U.S).
THE ROLE:
As Manager, Digital Media Strategy, you will be the Media Partnerships & Sales Growth Lead in which you will lead project teams supporting existing vendors & media partners as well as spearheading all new business development initiatives. You will be responsible for:
- Managing and developing vendor partnerships; leading cross-sell, up-sell, and new business initiatives/strategy
- Partnering with cross-functional business units (i.e., Finance, Marketing, Merchandising, Product, Operations)
- Coaching/mentoring/managing stakeholders, growing the firm’s Digital Media Center of Excellence (CoE)
YOUR SKILLS & EXPERIENCE:
- Extensive commercial Digital/Media/Web analytics experience within AdTech, eComm, or Media
- Familiar with tag management solutions in Adobe Launch and/or Google Tag Manager
- Proven commercial experience building, managing, and leading multidisciplinary media/analytics teams
- Familiar with dashboarding/BI tools (i.e., Google Data Studio, Looker, Power BI, Qlik, Tableau)
- Familiar with data/data warehousing tools such as AWS, GCP, or related databases
- Familiar with web analytics tools such as Adobe Analytics, Google Analytics, etc.
- Familiar with web-based/site crawling tools such as BrightEdge and Google Search Console
- Familiar with various Demand-Side (DSP) and Supply-Side (SSP) platforms and services
- Knowledge of various statistical testing techniques (i.e., A/B, hypothesis, multivariate)
- Proven commercial account, client, client, and/or vendor management experience within media
- Proven experience winning RFPs, cross-selling, up-selling, and leading new business initiatives
- Well-versed in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) concepts
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor’s degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, Statistics, or related field; M.B.A. and/or M.S. degree preferred
BENEFITS:
As Manager, Digital Media Strategy, you can make up to $140,000 base salary (depending on your experience).
HOW TO APPLY:
Please register your interest by submitting your resume to George Little via the apply link on this page.
KEYWORDS:
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, Data, Marketing Analytics, Media Analytics, Digital Analytics, Web Analytics, Web Optimization, Website Analysis, A/B Test, Demand-Side Platform (DSP), Supply-Side Platform (SSP), Google Analytics, Google Tag Manager (GTM), Multi-Touch Attribution (MTA), Media Mix Model (MMM), Advertising Technology (AdTech), Media Optimization, Media Agency, Paid Search, Social Media, eCommerce, Display, TV, OTT, Campaign Analytics, Google Ads, Facebook Ads, Adobe Analytics, Media Pixel, Adobe Launch, Programmatic, Digital Shelf, Tag Management, Cookies, Website Tracking, Website Tag, Tag Implementation, Massachusetts (MA), Boston, Hybrid, Digital Property, BrightEdge, Adobe Omniture, Google Analytics 360 (GA360), Google Analytics 4 (GA4), Landing Page, Google Search Console, Business Development (BD), Cross-Sell, Up-Sell, Reequest for Proposal (RFP), Profit and Loss Statement (P&L), Account Management, Client Management, Client Services, Digital Sales, Pay-Per-Click (PPC), Media Network, Retail Media, New Hampshire (NH), New England
Digital Analytics Manager
$480 - $640
+ Digital Analytics
ContractBoston, Massachusetts
Digital Analytics Manager
Fully Remote
3-Month Contract-to-Hire
$60-$80/hour
In this role, you will have the opportunity to work for an exclusive health care tech and services company. This company provides data-driven innovation to their Biopharma partners to transform the world of rare and speciality diseases.
As the Analytics Management Lead, you will work with the Head of Digital to manage analysts and lead analyses that inform decisions around acquisition (paid/organic/offline), engagement (website/email), conversion (landing pages/forms), retention (customer journey), and product optimization strategies for our clients’ and our own digital ecosystems.
Responsibilities Include:
- You will serve as primary point of contact for anything related to web analytics – includes fielding requests from internal stakeholders for ad hoc analysis or reporting as well as managing vendor relationships related to web analytics tools & tag management.
- Develop automation and scheduled reports to improve the digital team’s efficiency for time-intensive tasks.
- Evolve web analytics and testing functions for clients producing accurate, actionable insight to internal and external clients to optimize campaigns.
- Understand how various digital marketing tactics impact key business metrics & funnel performance in order optimize spend & increase ROI
- Develop Analytics Requirements documentation, unified KPI strategy, and benchmarking recommendations for external clients and internal stakeholders.
- Gather insights and create automated reports across multiple data sources – this includes email, SMS, search, social, paid advertising, programmatic media, offline media, and other areas as needed.
- Optimize Studio’s data assets and toolsets to improve the quality, comprehensiveness, and accessibility of the data
- Certify all test design/measurement (hypothesis testing, A/B testing, design of experiment, sample size/power calculations)
The Ideal Candidate:
- Will have 5+ years’ experience in digital marketing analytics.
- Expertise in developing multi-channel digital marketing benchmarking specific to HealthCare and BioPharma
- Strong understanding of modern B2B marketing (e.g., demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
- Experience in data mining, quantitative analytics and experience in interpreting and presenting derived insights.
- Expert knowledge in tools such as using Google Analytics 4, Google Tag Manager, SQL Server, SSIS, Microsoft Access, Microsoft Power BI, Qlik, Looker or other relevant software packages is required. Google Certification in Analytics preferred.
- Experience with social listening leveraging boolean search techniques and analytics tools plus strong familiarity with media aggregators (SEMRush, Nexis, Factiva, Brandwatch, Netbase)
- Demonstrated experience designing reports in business intelligence platforms (Tableau, Domo, Looker, etc.)
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