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Digital Analytics Implementation Specialist

London
£45000 - £50000 per annum
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DIGITAL ANALYTICS IMPLEMENTATION SPECIALIST

£45,000- £50,000

LONDON

This leader in the subscription streaming services is looking for an implementation analyst to support the tracking and tagging across their different platforms and to implement digital tracking from scratch.

THE COMPANY:

This is an exciting opportunity to work for a fast-paced subscription streaming services company who are leading in the industry. They are seeking a Digital Analytics Implementation specialist to sit within the digital analytics team and support the digital presence across web, app and mobile space.

THE ROLE:

  • You will own and be responsible for the tagging and tracking across mobile, app and website
  • You will work alongside the project teams in implementing the tagging for a new exciting product.
  • You will need to have a clear understanding of stakeholders reporting requirements and translate into tagging requirements

YOUR SKILLS AND EXPERIENCE:

The Digital Analytics Specialist you will have the following skills and experience:

  • Significant experience with Tag Management Systems - Dynamic Tag Manager (DTM) Google Tag Management (GTM) and Tealium
  • Proven web analytics experience - Adobe Analytics, Google Analytics/GA360, SQL, R, Python
  • Proven commercial experience with JavaScript, HTML
  • Client facing background with good communication skills and strong stakeholder engagement

THE BENEFITS:

Up to £50,000pa (depending on experience)

HOW TO APPLY:

Please register your interest by sending your CV to Kirsten Swanepoel via the Apply link on this page.

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106949/KS
London
£45000 - £50000 per annum
  1. Permanent
  2. Web Analyst

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The Reliability Of Sleep Trackers For Sleep Data

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In 2017, scientists coined the term Orthosomnia, the recognition of a real problem many were, and still are, having with become obsessive, to the point of mental ill-health, around tracking sleep. As stated by neurologist, Guy Leschziner; “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chronic insomnia." However, sleep trackers aren’t all bad. While not a tool to be used for sleep disorder diagnosis, they can be useful gadgets to help rethink our sleep habits to aim for a better night’s sleep.  The positives of sleep trackers While questions around the accuracy of this technology are prominent, trackers, overall, are pretty good when it comes to recording total sleep time. If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. While this sort of technology and its data will not be the end point for a diagnosis, it may give both the user and their doctor insight into any potential problems or issues they may be having with sleep.  Ultimately, those using sleep trackers shouldn’t be losing sleep over the data they present. Instead, ensure you are taking the analysis provided with a pinch of salt, and explore this in tandem with how you feel in yourself to assess whether you need to make changes to your sleep routine or seek help for a potential sleep disorder. Data is an incredibly important too, but using this in the right way is absolutely critical. If you're looking for a new role to get you out of bed in the morning or to build up your dream data team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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