Digital Analytics Director

City of London, London
£65000 - £70000 per annum

Digital Analytics Director

London, UK

£65,000 - £70,000

Are you a natural born leader in Digital Analytics, with a track record in making business critical impacts on fast-growing companies? Are you passionate about telling stories through data and designing tech product road maps to build innovative strategies? This is an opportunity to join one of the fastest growing agencies out there, you will spearhead a team that's dedicated solely on digital analytics and attribution.

The Role

Ever imagined yourself in a highly strategic position with a full suite of platforms from attribution tools to a DMP at your disposal? As Director, Digital Analytics, you will be passionate about telling stories through data driven insight and working hands on with a variety of web analytics tools (such as Google Analytics/Adobe Analytics). You will lead Digital Analytics with exposure across all digital (paid social, Video Display, SEM, SEO, programmatic) and offlne (TV) channels, taking ownership of advanced analytical projects and working hands on with ad serving tools (DFA, DCM), attribution platforms (Visual IQ) and web analytics tools (Google Analytics, Adobe Analytics).

This is the perfect role for an exceptional client and team leader, with the ability to inspire and motivate.

In particular, you can expect to:

  • Act as the go-to for clients, understanding their needs, deep-diving into the data to make strategic recommendations and provide insight on performance media strategies (paid search, paid social, programmatic)
  • Apply advanced analytical methodologies to media performance using SQL, R and Python
  • Organize data trends and look at ways to unlock new data sources
  • Lead a team of Analysts and Analytics Managers
  • Take ownership of the DMP, taking lead in building audience segments and customer profiles
  • Pioneering attribution strategies

Your Skills and Experience

  • Working experience in a digital analytics leadership position
  • Working experience in SQL, R or Python required
  • Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)
  • Working commercial experience with tools such as Google Analytics or Omniture
  • Strong client management and strategy delivery skills
  • Advanced Microsoft Excel Skills
  • Deep knowledge of cross-channel digital marketing campaigns
  • Ability to pitch findings and ideas to clients

SALARY AND BENEFITS

The successful candidate will secure a salary of £65,000 - £70,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LH6382
City of London, London
£65000 - £70000 per annum
  1. Permanent
  2. Media Analyst & Adtech

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