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Digital Analytics Consulting Lead
New York, NY
$110,000 - $130,000 + bonus
Ever imagined building out and leading the consulting function for a hugely successful, global business who are part of the Google network? This is an opportunity for an experienced Digital Consultant with a background in media and digital marketing, to shape the success of the New York office and offer digital consulting expertise to clients across premium eCommerce, CPG and Pharma and Financial Services brands
Their mission: to leverage data and tech to help premium brands refine their digital marketing.
Their current team: ex-Google, Microsoft and Facebook digital pioneers.
Their clients: premium, Fortune 100 brands across verticals from CPG to luxury retail
Their vision: replicate their unrivaled success in Europe and APAC here across the US, and quadruple in size over the next 4 years!
As Digital Consulting Manager, you will be part of the US leadership team. You will oversee a team of highly skilled Digital Analytics project managers, to deliver top level digital analytics/web analytics projects. Projects will be highly strategic and could range from optimizing a company's programmatic targeting strategy, to overhauling their web analytics piece. This role is crucial to US growth - you play a fundamental part in building the culture and leading from the front.
In particular, you can expect to:
· Consult on digital/web analytics best practices for blue chip brands
· Exert impeccable project leadership and consulting skills and manage a high performing team of digital consultants/project managers
· Strategize across web and media technology stacks (Google Analytics, Adobe Analytics, DCM, DSP's, DMP's, Attribution tools)
· Act as a data and analytics evangelist, pitching ideas and new concepts directly to build out the company's client roster which already includes a portfolio of enterprise level brands across CPG, Pharma, Retail and Financial Services
Your Skills and Experience
· Bachelor's Degree required, M.S or MBA degree is highly preferable
· Working experience at a Consultancy/Digital Agency
· Exposure to the digital advertising space, a genuine curiosity for mar-tech and digital data (Google Analytics, Adobe Analytics, DCM, DSP's, DMP's, Attribution tools)
· Strong client management and strategy delivery skills
· Deep knowledge of cross-channel digital marketing campaigns
· Ability to pitch findings and ideas to stakeholders
SALARY AND BENEFITS
The successful candidate will secure a salary of $110,000 - $130,000 and bonus depending on experience
HOW TO APPLY
Please click 'Apply Now' above or email me at
Consulting, Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager
US$70000 - US$80000 per year
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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
Visit our Blogs & News portal or check out our recent posts below.
We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet. Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity. Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles. Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change. There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe. In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role. You can download your copies of the UK, US and European guides here.
10. June 2019
The role and purpose of Web Analysts has evolved over the last few years, and now there are a number of different types of candidate profile across the French marketplace. Whilst, traditionally, Web Analysts focused on Data pulled from websites before using their findings to make business recommendations on how to improve the site and streamline user experience. However, as, digital channels, including apps, social media and mobile devices have multiplied, the amount of Data available to gather insights from has increased dramatically. Web Analytics has become Digital Analytics as a result of the need to quantify and better understand customer behaviour regardless of the channel or device used. Across the world’s leading technology hubs, the role of the Digital Analyst is no longer to just relay insights from a company’s website, but to analyse different Data sources, work with complex technologies and tell stories with their findings. We’re now seeing the same evolution take place across the French market. Today's Web Analysts Throughout the era of digital measurement and optimisation tools, the use of AB tests and MVT tests has allowed Web Analysts to trial different online solutions for their enterprises. Nevertheless, until recently, these have remained centred on only one channel; the website. Over recent years, however, new categories of Analytics have now emerged, all of which need to be viewed as equally important: In-store Analytics: The measurement of physical store Data, a real-world equivalent of web analytics. Mobile Analytics: The analysis of users’ traffic and behaviour on mobile sites and applications. Social Analytics: The analysis of Data from social networks such as Facebook, Instagram or Twitter. As a result of this diversification, businesses are now not only looking for technical Web Analysts who can work with Google Analytics or Adobe Analytics and implement tags with GTM or DTM. There is now an appetite to go further and deeper with their analysis and Web Analysts who can use tools such as Big Query/ SQL, R or Python are high in-demand. A candidate with ‘Data Web’ vision, a strong knowledge of Data and KPIs in different business models, stands out amongst ever-increasing competition. Furthermore, as Web Analysts use a lot of Data, particularly personal Data, a strong knowledge of GDPR and the legal implications of their work are also incredibly beneficial. In other words, Web Analysts are becoming more versatile. No longer siloed to their own space, Web Analysts should have experience of collaborating with marketing and technical teams, as well as to top management and senior stakeholders. Tomorrow's Web Analytics With this progression of Analytics tools and skillsets, Digital Analysts are now playing a more important role in businesses than ever before. As they continue to present new ways of interpreting and visualising Data, their impact on the bottom line is being felt more significantly than ever. As a result, Web Analysts are now open to significantly more professional opportunities. Specifically, if they have a strong technical skillset and a business mindset, they can move into a Digital Business Analyst or Data Scientist position. This means that the best candidates are in incredibly high-demand and businesses need to be sure of what skillset they need before beginning a recruitment process. For example, a company recently going through a big change in tools migration, such as moving from Adobe to GA, would be in need of a strong technical Web Analyst who can implement those tools. A business that is further down the line with their capabilities, on the other hand, may be looking for a candidate with a real business vision, in additional to an analytical skillset, who can make informed business recommendations. Whilst the French market may be in transition, we’re already seeing these changes take place in other regions. In the UK, there is a large amount of conversation around ‘Digital Intelligence’, and Web Analysts are now beginning to be viewed as important as Data Scientists within many leading organisations, partially because these roles are overlapping more and more. In fact, the lack of appreciation for Web Analysts in France is a point of contention for many candidates, something that was discussed frequently at this year’s MeasureCamp Paris. Businesses who are looking to hire, and retain, Web Analysts need to be aware of this mindset. Candidates often share their apprehensions around the lack of training offered within their companies, as well as concerns about investment in their area. As Web Analysts continue to upskill, enterprises need to make sure they continue to offer growth, opportunity and a good working environment, particularly if they are seeking domestic talent. Whether you are looking to expend your Web Analytics function or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expect consultants to find out more.
10. October 2019