Digital Analyst

London
£25000 - £35000 per annum

Digital Analytics Specialist
Central London
£25,000-£35,000

THE COMPANY

In this specialist digital analyst role, you will you will monitor and optimise platforms for a market-leading eCommerce business in order to support the ambitious growth plans of the business and maintain their position in the market. Using Google Analytics and Google Tag Manager, you will gather key insights to inform its future digital development. If you're looking to build your analytical expertise within a renowned analytics function, with tangible on-the-job development opportunities and clear scope for professional development, read on!

THE ROLE

As the digital analytics specialist, you will play an essential part in supporting marketing decision-making; utilising Google Analytics, you will monitor and optimise website performance to boost conversion rates by providing the best customer service available. Using Google Tag Monitor to monitor traffic acquisition and retention, and running A/B tests based on your analysis, you will gain an in-depth understanding of customer behaviour, gaining and gathering insights to optimise their interaction and engagement across the platforms.

Day-to-Day Responsibilities will include:

  • Tagging and Implementation using GTM
  • Ownership of A/B testing - hypothesise, conduct and analyse
  • Optimisation of customer journey across the platforms

YOUR SKILLS AND EXPERIENCE

The successful lead web analyst will have the following skills and experience:

  • Strong abilities with Google Analytics and Google Tag Manager, having used them in a commercial environment
  • Experience conducting and analysing A/B tests amongst wider optimisation processes
  • An interest in pushing the limits of analytics

THE BENEFITS

£25,000-£35,000 (dependent on experience)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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29606/AO
London
£25000 - £35000 per annum
  1. Permanent
  2. Web Analyst

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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Harnham's 2019 Salary Guide: The Launch Event

The 2019 Harnham Salary Guides are nearly here. Last night saw a hundred of Data & Analytics' top professionals gather to get their hands on an advanced copy and hear from some of the best in the industry.  With talks from Tom Spencer (Aviva), Mark Ainsworth (Schroders), and Anna Decoudu (118 118 Money), attendees were treated to insights into some of the world's best Data teams.  A huge thank you to everyone who came along, we hope you found the evening as enlightening as we did.  Our UK, US and European Salary Guides will all launch online mid-June. To be one of the first to get your hands on a copy, sign up to our mailing list here. 

The Advantages And Disadvantages Of Computer Vision

The Advantages And Disadvantages Of Computer Vision

“Don’t judge a book by its cover”. We use this adage to remind ourselves to go deeper and to look beyond the superficial exterior. Except, sometimes, we can’t, or won’t. Sometimes, our perceptions are pre-programmed. Think family, peer pressure, and social influences. But what about computers? What do they see? In a digital landscape that demands privacy but needs information, what are the advantages and disadvantages of Computer Vision? The Good: Digital Superpowers  Let’s be clear, Computer Vision is not the same as image recognition, though they are often used interchangeably. Computer Vision is more than looking at pictures, it is closer to a superpower. It can see in the dark, through walls, and over long distances and, in a matter of moments, rifle through massive volumes of information and report back its findings. So, what does this mean? First and foremost, it means Computer Vision can support us in our daily activities and business. It may not seem like it at first glance, but much of what the computer sees is to our advantage. Let’s take a deeper look into the ways we use Computer Vision today. Big Data: From backup cameras on cars to traffic patterns, weather reports to shopping behaviours and everything in between. Everything we do, professional to personal, is being watched, recorded, and used for warning, learning, saving, spending, and social. Geo-Location: Want to know how to get from Point A to Point B? This is where Geo-location comes in. In order to navigate, the satellite must first pinpoint where we are and along the way, it can point out restaurants, shops, and services to ease us on our way.Medical Imaging: X-rays, ultrasounds, catheterisations, MRIs, CAT Scans, even LASIK are already in use. Add telemedicine and the possibilities are endless. The application of these functions will allow faster and more accurate diagnoses and help save lives.Sensors: Motion sensors that only turns a light on when a heat signature is nearby are already saving your home or business money on your electric bill. Now, during a shop visit when you are eyeing an intriguing product, your phone may buzz with a coupon for that very item. Computer Vision sensors are now tracking shopper movements to help optimize your shopping experience.Thermal Imaging: Heat signatures already help humans detect heat or gas and avoid dangerous areas, but soon this function will be integrated into every smart phone. Thermal imaging is no longer used just to catch dangerous environments, it’s used in sport. From determining drug use to statistics and strategy, this is yet another example . The Bad: Privacy Will Forever Change  Google is 20 years old this year. Facebook is 15. Between these two media tech giants, technological advances have ratcheted steadily toward the Catch-22 of both helping our daily lives, whilst exposing our data to our employers, governments, and advertisers. Computer Vision will allow them to see you and what you’re doing in photos and may make decisions based on something you did in your school or university days. We’re already pre-wired to make snap judgements and judge books by their cover, but what will these advancements do to our daily lives? Privacy will change forever.  We document our lives daily with little regard to the privacy settings on our favourite social media apps. GDPR has been a good start, but it’s deigned to protect businesses and create trust from consumers, rather than truly offer privacy. So far, the impact on our privacy has been limited as it still takes such a long time to sift through the amount of data available. However, the time is coming soon, where we’ll need to perhaps think of a privacy regulation businesses, employers, and governments must follow to protect the general population. Fahrenheit 451, 1984, and Animal Farm were once cautionary tales of a far-off future. But Big Brother is already watching and has been for quite some time. Police monitor YouTube videos. Mayors cite tweets to justify their actions. And we, thumb through our phones tagging friends and family without discretion.  Like every new technological advancement there are advantages and disadvantages. As Computer Vision becomes increasingly prevalent, we’ll all need to be aware of the kind of data we supply from to text to image. We can’t go back to the way things were, but we can learn about ourselves through the computer’s lens. And when it comes to computers and their capabilities, don’t judge a book its cover. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants for more information. 

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