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Customer Insight Manager - Remote Working

West Midlands
£70000 - £80000 per annum
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Customer Insight Manager - Remote Working
West Midlands, Currently Remote Working
£70,000-£80,000

THE COMPANY

A fast-growing everyday retailer is seeking a Customer Insight Manager to own analytics & optimisation within the organisation and drive data-led best practice with a view to enhanced greater cross-platform customer experience. This is a critical hire for the business, and the Customer Insight Manager will have the opportunity to scale the team enormously in Q1 & Q2 of 2021. This business has aggressive growth plans in place focused on North America to compliment their strong market presence in Europe.

THE ROLE

As the Customer Insight Manager, you will be the go-to person for all things web & customer analytics. You will product own the Adobe Analytics suite, and will be comfortable being hands-on across SQL. You will have experience with connecting digital data to wider data within the organisation, leading efforts around experimentation & marketing automation. In the role you will advise on best practice around how to utilise data effectively within the business, with a long-term view to generating more bespoke and personalised customer journeys. You will have a background in customer insight & loyalty and be able to provide ROI-focused insight to non-technical stakeholders.

YOUR SKILLS AND EXPERIENCE

  • Subject matter expertise across the Adobe Analytics stack (Google Analytics experience is still applicable)
  • Good exposure to SQL and ETL process
  • Strong stakeholder engagement experience

THE BENEFITS

  • £70,000-£80,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

Please note that our client is currently running a fully remote interview process, and able to on-board and hire remotely as well. This role is intended to be home working for the foreseeable future

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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101697/AO
West Midlands
£70000 - £80000 per annum
  1. Permanent
  2. Web Analyst

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Lucy Hughes

Lucy Hughes

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This can be achieved by encouraging a more diverse hiring process when looking for developers of AI systems, implementing fairness tests and always keeping your end user in mind, considering how the workings of your system may affect them.  Transparency Capturing Data is crucial for businesses when they are looking to implement or update digital transformation tools. Not only can this data show them the best ways to service customers’ needs and wants, but it can also show them where there are potential holes and issues in their current business models.  However, due to many mismanagements in past cases, such as Cambridge Analytica, customers have become increasingly worried about sharing their data with businesses in fear of personal data, such as credit card details or home addresses, being leaked. In 2018, Europe devised a new law known as the General Data Protection Regulation, or GDPR, to help minimise the risk of data breaches. 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