Customer Insight Analyst

London
£25000 - £35000 per annum

CUSTOMER INSIGHT ANALYST

UP TO £35,000 + BENEFITS

LONDON

Massive international media company working with many household names searching for a Customer Insight Analyst to join their team. The Customer Insight Analyst will be working with a monthly readership of over 40 million people this presents an excellent opportunity to work with a huge customer base. This is a fantastic opportunity to be involved in the shaping of a world class customer insights function.

THE COMPANY:

The company distributes content across many different channels throughout the UK and Ireland. Their brands serve communities as prominent champions, campaigners and changemakers. With over 40 million unique visitors monthly the outreach of this company is huge. They are looking for a Customer Insight Analyst to help provide insights from these datasets and improve upon the already massive outreach in the future.

THE ROLE:

As a Customer Insight Analyst, the role will be focused on providing actionable insights via analysis of data generated by the network across its various products. The right candidate will be someone who loves turning data into stories and has a passion for understanding consumer behaviour. The company is in a position to help shape the customer analytics environment with input from brand, marketing, CRM, and data engineering to generate prompt and impressive customer insight.

Specifically, the Customer Insight Analyst role will involve:

  • Measuring the effectiveness of campaign activity and cross channel marketing initiatives to provide customer level insights for future targeting efforts
  • Developing key metrics that provide diagnostics to the wider business on the health of customer base particularly regarding acquisition, retention and reactivation
  • Developing business cases that incorporate the financial benefit of various customer behaviours and the potential ROI from various initiatives and new products.
  • Building customer profiles, segmentations and behaviour predicting models to plug into CRM function
  • Inform development of product portfolio through insights on usage, adoption, engagement, loyalty and to quantify the value of different touchpoints
  • Socialising the value of the customer through the development of user friendly visualisations, dashboards and presentations for non-tech audiences

YOUR SKILLS AND EXPERIENCE:

The successful Customer Insight Analyst will have the following skills and experience:

  • Strong academic background in a numerate subject
  • Good familiarity with one or more coding languages such as R, or Python
  • Good proficiency in SQL,
  • Familiarity with data visualization tools such as Tableau, PowerBI or QlikView
  • High proficiency in MS Office packages including Excel and PowerPoint
  • Be able to respond to business needs by identifying appropriate statistical methodologies and presenting insight for decision making
  • Excellent communication skills and be able to present findings to senior stakeholders
  • High proficiency in Google BigQuery would be a bonus
  • Very useful to have experience in a similar role within a commercial environment

THE BENEFITS:

The successful Customer Insight Analyst will receive a salary of up to £35,000 dependent on experience. As well as this, the successful candidate will receive a competitive holiday package, good flexible working opportunities, and other benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.

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109259/NS
London
£25000 - £35000 per annum
  1. Permanent
  2. Customer Insight

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