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CUSTOMER INSIGHT ANALYST - CONSUMER FINANCE BRAND
£50,000 + benefits
This creative role gives the opportunity to work on several customer analytics projects at a global FS brand. You will be part of one of the most credible financial services brands to produce effective insight and analysis into an array of customer engagements using SQL.
This company has a deep heritage in supplying financial services for a variety of consumers throughout the world and is still growing in both size and skill. The brand has always and continues to empower its employees with autonomy to help champion its innovative products, giving you exposure to R and Python.
The role involves providing analysis on customer engagement and evaluating the engagement to the brands commercial and business propositions, giving you exposure to strategic insights. The opportunity will also enable you to model build and predict customer behaviour, allowing you to share this innovative analysis to wider stakeholders. You will also be providing statistical analysis and insight across all of their product offerings and portfolio's.
YOUR SKILLS AND EXPERIENCE
Your skills and experience will ideally include the following:
How to Apply
Please register your interest by sending your CV to Jamie Smith at Harnham via the link on this page.
£35000 - £38000 per annum
Are you looking for an experienced pricing analyst who uses SQL and R or Python looking for an opportunity in Peterborough?
£30000 - £50000 per annum
Use one of the biggest tech databases in the UK and own crucial projects that shape the future product portfolio of this digital innovator.
US$90000 - US$100000 per year
Do you have a background in pricing analytics, and a love for travel and how people choose to travel? If so, I have a great role for you!
£50000 - £60000 per annum
Are you a pricing strategy analyst looking for an opportunity to challenge yourself in a TECH focused company in a central London location?
£55000 - £65000 per annum
South West London, London
A great combination of finance, business, and commercial insights this is the perfect role for someone who enjoys a challenge.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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A few weeks ago, I was lucky enough to attend the sixth annual MeasureCamp Paris. It was Harnham's second time sponsoring the event and is always an amazing opportunity for us to get face to face with Digital Analysts not only from France, but all over Europe. Once again, the place was filled with industry-leading minds, all of whom were passionate about sharing their knowledge and the day-to-day challenges they face. As you'd expect, it was a pleasure to have the chance to see some familiar faces and get to talk with a variety of professionals about the market and share our thoughts. Their insights were unbelievably valuable. Fortunately, we were able to give them a sneak peek of our new 2019 Salary Guide and discuss our findings alongside some general market trends. One particularly interesting point of discussion surrounded how double the amount of professionals are using the Google stack of tools compared the to the Adobe equivalent. Many commented on what they see as a lack of training and investment within their company in other Analytics tools (e.g Adobe) or CRO tools (e.g. AB Tasty, Optimizely, even Kameleoon) compared to UK and Nordic enterprises. Outside of this, there were a number of discussions on how the Digital Analytics space is evolving, especially on the impact that diversified Web Analytics roles are having on the industry, and how secure professionals feel in their positions as a result of this. With many commenting that a lack of career progression is making them feel unsure of their current role, it may explain why our Salary Survey found that 80% of the Data & Analytics professional are open to potentially leaving for the right opportunity. This year's MeasureCamp Paris was both bigger and better. It's clear that Digital Analysts remain incredibly thirsty for new ideas and ways to upskill and so it's no surprise, particularly from what we saw on the day, that the market and talent pool are stronger than ever. If you'd like to discuss any of the trends I've mentioned above, or are looking for a new opportunity, do not hesitate to get in touch with me here.
20. June 2019
Make no mistake: making minor adjustments to an ad or campaign that’s meant to appeal to the masses just won’t cut it. Customers crave creativity. They want to be understood. Which is why people respond best to brands that do their homework, doing their research into what appeals to different groups. How should businesses appeal to their chosen segments, then, considering how diverse people are? Data, of course. Why Data? For one thing, it drives results and creates improved outcomes. Data also helps to prove the value of marketing, providing a bargaining chip for future budget discussions. And, most rewarding of all, brands get valuable insights into their target market. Which, in turn, leads to more well-targeted, profitable campaigns. And if you think Data doesn’t belong in the world of creative campaigns, think again. As OpenJaw Technologies Chief Marketing Officer Colin Lewis argues: “Creativity is not just compatible with being Data-driven – Data can drive better creative.” Psychological profiling Strategic communications consultancy, Verbalisation, researches and analyses language to form valuable insights. Using its Rapid Audience Insights Diagnostic system, the company’s team of psychologists and researchers work out how an audience thinks. They also learn the actual words an audience uses, which they then use as the basis of a marketing strategy. Based on their unique research and insights, Verbalisation has created several successful campaigns for high-profile brands. These include the #NotAnotherBrother campaign for counter-terrorism organisation Quilliam, which looked at the motivations of jihadists. The campaign is now used by the UN and schools across the UK, as well as the US Department of Defense. It is the most viewed counter-extremism campaign of all time, with more than half a billion global media impressions. Location, location, location Out-of-home (OOH) advertising. Yes, it goes way back, but it’s actually the only traditional advertising channel posting rapid growth. In fact, thanks to mobile-location Data, brands can target audiences quicker and with a greater chance of success than ever before. Great news for JCDecaux (JCD), a leading OOH company with ads reaching 410 million people in over 4,000 cities. JCD now works with location Data to define and segment audiences. Doing so helps it decide where to place media, improve campaigns and measure resulting store footfall and purchases. Knowledge, so they say, is power. Particularly when that involves knowing the whereabouts of the most coveted customers. Newly teamed up with identity resolution company, Neustar, JCD’s insights look stronger than ever. JCD can now understand which of its locations rank higher for any brand’s most desired audiences. All thanks to location Data and real-time behaviour analysis. Personalised employee training Data doesn’t just boost the results of B2C brands; it can also be a vital shot in the arm for internal security training campaigns. Training provider, CybeReady, for instance, uses a Data science-driven approach to deliver cyber awareness training with a difference: its anti-phishing platform helps security teams quickly roll out and tailor campaigns to individual employees. In big companies, getting employees up to speed is especially challenging. With many locations, languages and time zones to contend with, Information Security teams have their work cut out. CybeReady eliminates these challenges by delivering 12 personalised, 60-second simulations to each employee. In their first language, every year. What’s more, the training provider uses machine learning to analyse performance on a daily basis. This enables it to provide the most appropriate simulations to each individual. The result? IT teams save 160 hours each month and employee resilience increases five-fold. There’s no limit to what Data can do. If you’re a fan, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.
05. June 2019