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Customer Insight Analyst

City of London, London
£40000 - £50000 per annum
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CUSTOMER INSIGHT ANALYST
LONDON
£40,000 - £50,000

Are you a Customer Insight Analyst with experience of using SQL and R or Python? This is an exciting opportunity to work for an online tech company that has an established data centre of excellence.

THE COMPANY

They are a customer centric tech company that places analytics at the heart of their business model. They have a range of advanced analytical teams across customer, product, marketing, and data science that all work together to help the business better understand their customer base.

THE ROLE

  • Segmenting specific customers into categories to help optimise marketing analytics
  • Developing statistical models using R or Python with a big focus on personsalisation and how to optimise the customer journey
  • Identifying what specific channels came from and what drew them to business
  • Profitability analysis to identify the most valued customers to the business
  • Customer lifetime value and loyalty analysis
  • Working closely with the acquisition and retention team to help prevent customer churn
  • Analysing customer behaviour including analysis into how customers are engaging with their websites and products

YOU DON'T HAVE TO TICK EVERY BOX BUT EXPERIENCE IN THE FOLLOWING WOULD BE BENEFICIAL

  • Experience of conducting in-depth analysis using SQL and R or Python
  • Mathematical related degree from a top 20 University
  • Understanding and reporting drivers of business performance to key stakeholders
  • Having a clear scope to use your own expertise to come up with innovative solutions to solve potential problems on the data that is gathered
  • Expert communication skills with the ability to tell a story with data to tech and non-tech audiences

THE BENEFITS

  • £40,000 - £50,000
  • Fantastic progression and training opportunities

HOW TO APPLY

Please register your interest by sending your CV to Richard Jones via the Apply link on this page

Apply Save job
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93627
City of London, London
£40000 - £50000 per annum
  1. Permanent
  2. Customer Insight

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Harnham blog & news

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National Storytelling Week: Telling A Story Through Data

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India Walker-Smith

India Walker-Smith

04. February 2021

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The Dialogue: The Importance of Location Intelligence

For the latest episode of The Dialogue, Associate Director Talitha Boitel-Gill sat down with Alistair Dickinson from Location Intelligence platform Mapsimise about their platform, CRM in general, and how to get Data Vis to work for you. Here's what we learnt: - Location marketing provides the ability to understand customer Data in much more detail by breaking things down by region and area. - By taking this approach, businesses are able to tailor their marketing in a much more specific way.  - Particularly with local lockdown restrictions in place across the UK, this allows businesses to better plan their local strategies.  - The way Analytics has evolved has meant that Data Vis skills are more important than ever.  - Is is essential that those working in this space are able to create Data Visualisations that allow them to explain findings to non-technical stakeholders in a clear way.  - In particular, the ability to overlay different types of Data can allow a broader understanding of the market.  - CRM systems need to be implemented properly, with good Data, in order to be valuable. Only about 10-15% of businesses do this.  - Businesses need to understand their customers now more than ever, and a strong CRM is a great foundation for this.  - Because the Location Intelligence space is set to grow rapidly, businesses will be looking for more and more insight from specialists in this field.  - There is lots of great Open Source Data available for free. Geoawesomeness provide lots of learning and free materials. The UK Government's Geospatial Commission also provides access to lots of free public Data.  - Those looking to get in to this area don't necessarily need a STEM degree, just a passion for Data and the motivation to upskill in their spare time. - And much, much more.  You can watch the full conversation below. If you're looking for a new opportunity, take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

Talitha Boitel-Gill

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