CRO Analyst

London
£28000 - £40000 per annum

This vacancy has now expired. Please see similar roles below...

CRO Analyst
Central London
£28,000-£40,000

THE COMPANY

In this optimisation analyst role, you'll be working across one of Europe's biggest eCommerce platforms, optimising and personalising user experience across the site. This is an exciting opportunity to implement creative approaches across the sites to make user journeys as personable as possible.

THE ROLE

As an optimisation analyst, you'll be responsible for conducting tests to enhance personalisation across the site and analysing the results to inform digital development. You will have the opportunity to influence and execute digital strategy through your creative approach, working across multiple projects and analysing the impacts. As an optimisation analyst, you'll work closely with the A/B and MV testing teams as well as the in-house front-end developers to make the platform as personalised as possible for users in order to optimise conversion rates.

YOUR SKILLS AND EXPERIENCE

As the successful optimisation analyst, will have the following skills and experience:

  • Experience using Adobe Analytics in a commercial environment, or using a related analytics solution
  • Working knowledge and experience using Adobe Target, or a similar optimisation tool
  • An understanding of front-end development, with experience preferred
  • An interest in pushing the limits of analytics to optimise business performance

THE BENEFITS

  • £28,000-£40,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.

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30354/AO
London
£28000 - £40000 per annum

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The Power Of Programmatic: How It Keeps On Converting

Applying to anything from digital out-of-home to mobile, social media to TV, Programmatic tech continues to develop at a furious pace. And as it gets more sophisticated so, too, does its power to fuel growth across multiple industries.  So it goes without saying that Programmatic is set to remain a valuable part of the Ad Tech toolkit. As it evolves, brands can measure and enhance their creative campaigns with ever-greater accuracy to improve conversion rates and engagement. Here are some of the latest ways automated ads have been helping brands increase their influence over customers. SHORTENING THE RETAIL SALES FUNNEL  The former might of traditional brand and advertising agency models is fading. Instead, we’re seeing the old sales funnel being redefined into a more direct buying journey. Omnichannel shopping is now the norm, and screens with their accompanying ads wield plenty of power in influencing how we shop.  Thanks to growing numbers of mobile purchases coupled with Programmatic technology, brands use Data to improve the customer experience, reduce acquisition costs and push more products into online shopping baskets.  And as more retailers prioritise selling stuff online, they gain more control over customer data. Which in turn feeds their automated ads and speeds up the buying journey further. BOOSTING BRANDED CONTENT REACH  No worldwide media corporation would last long without using technology to make the best use of its resources. So it makes sense that the BBC uses Programmatic ads to create greater access to its branded content. Using data, the BBC can see what particular audience segments are into, from trending topics to the devices they’re choosing to devour news and entertainment. From there, the broadcaster twins its own data with wider industry stats to form insights that help to shape its content strategy. Automated media buying also reduces the labour that traditionally accompanied ad campaigns. The key advantage being that it frees up staff to concentrate on more creative tasks, according to Luke Fox, the BBC’s Head of Programmatic for the Asia Pacific. As a direct result of the automated ads, the BBC’s media placement has become more focused and effective, with branded content “getting to the right people at the right time.” An advertiser’s dream come true, essentially.  It is minimal effort, too. Using Programmatic tech gives organisations better access to consumers all over the world, across a wide array of media such as podcasts.  CUSTOMISED MESSAGING We all know that personalisation is a tried-and-tested marketing strategy. So it’s no surprise that programmatic ads adapt to whoever they’re targeting. Ads adapt to multiple audience variants, from age, gender, income and location right down to the device we’re using. Through constant feedback, marketers can adjust their campaigns in real time, changing their message according to where customers are, what they’re doing and how they’re responding to the ad. In theory, as more brands move their media-buying in-house, the Programmatic process becomes easier to control and adapt. Zendesk’s director of digital Aurélien Dubot certainly thinks so. After the company moved its advertising in-house, Dubot says the decision has enabled them to make instant tweaks: “We don’t wait a week or three days to adjust things, we adjust it straight away.” Whether brands choose in-house or an agency for their media buying, one thing’s for certain: programmatic is a complex system that continues to bear fruit, provided brands set clear goals for what they’re trying to achieve. Ultimately, the results will only be as good as the data, along with the marketing team’s ability to analyse it. The Programmatic industry is growing. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

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