CRM PLANNING MANAGER

Watford, Hertfordshire
£40000 - £50000 per annum

This vacancy has now expired. Please see similar roles below...

CRM PLANNING MANAGER

WATFORD

£40, 000 - £50, 000 + BENEFITS

Are you a campaign analytics manager who has a passion for analysing customer data and communicating back to internal stakeholders? This is a company who not only uses data to the understand customers but too have such an affect that it CHANGES people's lives. The introduction of their national lottery game means they give 30 MILLION per week to probable causes which is a fantastic testament of the company.

THE COMPANY

They are not like your traditional ecommerce gaming company. They go above and beyond to try and create the best possible experience for their customers. Their responsible gambling policy controls customers spending which is unique within the industry and really helps to differentiate their moral ground.

THE ROLE

This is not a tech related CRM role but more around what they are trying to achieve, with who and then how to do it. Previously it is very much the case that the team would focus on who wants to do a campaign and how many people it should be sent to.

However, they are aiming to progress on from this by looking at segments of players and then deriving insight from this. The role is more concerned around understanding specific target audiences by identifying what to say and what the variant needs to look at.

You will not be building the campaigns or manging the creative process but rather generating a brief that is passed onto the digital attribution and retention team.

YOUR SKILLS AND EXPERIENCE

  • Commercial CRM planner or data planner with experience targeting customers on specific elements such as; What do we know about our customers? What would we like to find out?
  • Being a strategic thinker who is curious to solve problems and come up with innovative solutions?

THE BENEFITS

  • £40, 000 - £50, 000, Bonus, 50% gym membership discount
  • Flexible working

HOW TO APPLY

Please register your interest by sending your CV to Richard Jones via the Apply link on this page.

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51171
Watford, Hertfordshire
£40000 - £50000 per annum

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