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CRM Modelling Specialist

Birmingham, West Midlands
£50000 - £68000 per annum + Additional Benefits
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CRM Modelling Specialist

Birmingham

Up to £65k,000

The Company

Join this global FTSE-100 company that takes pride in its data and analytics centre of excellence, focusing on emerging technology as well as research and innovation. You will be part of a collaborative and diverse team aiding your personal development and giving you numerous opportunities to upskill yourself as well as see the impact that your work makes in the real-world!

The Role

In this role you will be responsible for using SQL, Python and visualisation tools for deployment and delivery of tests, diagnostics, simulations and propensity to purchase as well as churn modelling - all of which are pivotal for the profitability and optimisation of campaigns. You will:

  • Use SQL and Python/R to create driver-based models and simulations that determines the impact and outcomes of campaigns across all brands
  • Conduct statistical analysis of campaigns from multiple data sources using SQL, R, Python
  • Own and provide profitability assessments on campaigns through customer life time value analysis, propensity to purchase and churn models

Key Skills & Requirements

  • Strong advanced analytics skills using both SQL and Python/R
  • Experience using data visualisation tools such was Qlik Sense, Tableau etc
  • Strong experience with model simulation in a CRM and campaign environment

HOW TO APPLY

Interested? Please register your interest by submitting your CV directly by applying to this advert.

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VAC - 106733
Birmingham, West Midlands
£50000 - £68000 per annum + Additional Benefits
  1. Permanent
  2. Campaign Analayst

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