CRM EXECUTIVE

INSURANCE
UP TO £40,000

HYBRID – LONDON

THE COMPANY

This UK based insurance provider is currently expanding and developing its CRM team and is looking for a CRM Executive to help continue to drive customer engagement!

THE ROLE

As a CRM Executive, you can expect to be involved in the following:

• Work across multiple channels, such as email, app, and SMS, and building this from scratch
• Collaborate with multiple teams across the business and external agencies
• Seek the most effective solution through test and learn
• Work with a newly implemented CRM and CDP

YOUR SKILLS AND EXPERIENCE

• Experience working across multiple channels
• Braze experience is a plus, but any ESP is great
• Knowledge of HTML/CSS is ideal
• Experience with the creative side of campaigns is a plus

BENEFITS

• Salary up to £40,000
• 1 day a week in London office
• Potential performance-based bonus
• Opportunity to work in a growing team

How to apply

To express your interest, send your CV to Theo via the apply link on this page

SENIOR ECONOMETRICIAN

UP TO £66,000

LONDON

Leading Charitable Organisation is looking for a Senior Econometrician to join their team.

THE ROLE:

The Senior Econometrician will have the following responsibilities:

● To identify opportunities to increase marketing return on investment (ROI) through optimising the media strategy

● To provide insight value add through commentary and interpretation of reports and presentation of analysis to management.

● To ensure all campaign analysis is presented in a manner that is clear, concise and understood by all recipients and recommendations are actionable and actioned by the execution teams

● Lead on the delivery of 3 rd party econometric models. Ensure the findings are presented, understood and actioned by the business.

● Work with 3 rd party agencies to integrate creative measurement metrics into econometrics evaluation and media optimisation.

● Provide detailed analysis and Insight into the performance of digital marketing communications to the player base that informs improvements to the base contact strategy.

● Utilise econometric results to optimise media buying strategy – optimising channel mix, phasing, weight of spend and overall budget allocation across portfolio.

● To produce post campaign analysis to support future campaign planning and development and improve campaign effectiveness.

YOUR SKILLS AND EXPERIENCE:

While all are not needed, the following skills and experiences will be beneficial:

● Minimum 4 years’ experience in building econometric models and detailed knowledge of how they are best used within a marketing context.

● Must have direct experience of using econometric outputs to optimise media budgets. Must have working knowledge of phasing, budget allocation & response curves.

● Must have ‘hands on’ experience of working with data from a variety of sources – with a particular focus on media data. Must have experience working with large data sets.

● Must have worked with and understand various data types – customer, transactional, web traffic and have experience in using these for analysis

● Ability to code in SQL to a high standard preferable though not essential.

● Use of R/Python preferable though not essential.

● Must have experience of measurement methodologies in different media channels and have used these to drive marketing comms strategy.

● Is able to demonstrate where they have used output from econometrics to influence business decisions

THE BENEFITS:

The successful Senior Econometrician will receive a salary of up to £66,000 based upon experience. On top of this, the successful candidate will receive a great holiday allowance, a fantastic working culture, as well as other benefits.

HOW TO APPLY:

Please register your interest by sending your CV via the Apply link on this page.

SENIOR CRM EXECUTIVE

UP TO £55,000

WEST LONDON – HYBRID

THE COMPANY

This cigarette manufacturer is one of the largest in the space internationally, and they are looking to expand their vaping and E-cigarettes brands!

THE ROLE

As a Senior CRM Executive, you can expect to be involved in the following:

• Working on optimising campaigns
• Manage relationships with a creative agency
• Deliver multi-channel campaigns
• Working across multiple international markets
• Activating different loyalty segments
• Performs A/B tests on live campaigns

YOUR SKILLS AND EXPERIENCE

• Background in FMCG, loyalty, or subscriptions
• Knowledge of Salesforce is a plus
• Multi-channel campaign experience is ideal
• Experience working alongside an agency or creative team is a plus

INTERVIEW PROCESS

• Competency-based interview with the Hiring Manager
• Case study virtual interview
• Culture fit chat with C-suite

BENEFITS

• Salary up to £55,000
• Possibility for the role to become permanent
• Hybrid working – 3 days a week in West London office
• Plenty of opportunity for ownership

How to apply

Express your interest in this role by sending your CV to Theo via the apply link on this page