CRM Analyst

Hinckley and Bosworth, Leicestershire
£25000 - £35000 per annum


UP TO £35,000 + BENEFITS


Award-winning online retailer is looking for CRM Analyst to join their growing insight team. This company is growing fast with the aim of tripling its size over the coming years, and they're looking for a driven and passionate CRM Analyst to help reach these goals.


The company is an award-winning online retailer in the midst of a massive period of growth. The company has enjoyed significant success and expansion in the last few years and has done this through fresh ideas, enthusiasm, drive and ambition. They are looking for a CRM Analyst to help continue this growth period, and help keep customers coming back.


The CRM Analyst will sit within the Insight Team and work closely to support marketing to design and deploy segmented, targeted customer marketing programmes and to measure their performance. This is the perfect opportunity for an individual with a passion for data analysis to gain hands-on experience in a fast-growing Ecommerce business with a powerful data-driven culture.

Specifically, the CRM Analyst will be responsible for:

  • Generating actionable customer segments and insights to enable marketing to increase campaign conversion and ROI
  • Generating and reporting reliable customer KPIs and lifecycle reporting
  • Analysing performance of campaigns and promotions on regular basis to generate reliable and actionable exception reports and insights for improving performance
  • Assisting in the creation of customer segmentation for retail customers to support marketing strategy
  • Working alongside Lead Customer Analyst to design marketing tests to measure and channel campaign performance as the business diversifies marketing channels
  • Contributing to our understanding of past performance to support the sales forecasting process and work with internal stakeholders to build the most reliable forecast possible
  • Conducting ad-hoc deep dive analysis into the performance of marketing channels, new marketing content, website experiences and customer behaviour and recommending efficient ways in which we can improve marketing ROI


The ideal CRM Analyst will have the following skills and experience:

  • Educated to degree level in a numerate, business or marketing degree, with a focus on data, measurement and statistical analysis
  • Good understanding of retail and the key drivers of the customer lifecycle, purchase behaviour, and the role that different marketing plays in the customer journey
  • A good working knowledge of customer marketing approaches and technologies such as email, social media and direct mail, as well as above the line marketing
  • Experience designing and evaluating marketing experiments using A/B testing
  • Solid SQL skills, experience of customer segmentation, and knowledge of data visualisation tools such as Tableau
  • Proficient in using Excel and/ or Google Sheets essential
  • Clear and concise in both oral and written communication, and enjoys building relationships and pride themselves on communicating effectively with colleagues
  • Be a tenacious problem solver with a passion for rapidly responding to business questions, conducting analysis and providing clear and simple insights to key stakeholders


The successful CRM Analyst will receive a salary of up to £35,000 based upon experience. As well as this the successful candidate will have great flexible working options and a vibrant, exciting work culture.


Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.

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