CRM Analyst

Boston, Massachusetts
US$95000 - US$110000 per year

CRM Analyst
eCommerce
Boston
$95,000 - $110,000

Are you an expert in leveraging customer data flows from multiple channels to automate and execute email campaigns that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned ecommerce businesses in the heart of Boston that has millions of rows of rich customer data, are looking for an experienced CRM Analyst to come on board and focus on all of their email campaign performance using SQL, Python/R, delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - CRM Analyst:

As a CRM Analyst, you will be responsible for all customer data coming in across multiple channels, optimizing the customer journeys and engagement with marketing initiatives across multiple channels including Email, SMS, subscriptions. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omni-channel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data using SQL, python and R, building out trigger campaigns that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as subscription behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience

YOUR SKILLS AND EXPERIENCE:

  • Degree educated with strong experience in Customer Database Analytics or CRM, preferably within the Retail/eCommerce sector
  • Strong technical skills in SQL, Python and R, with the ability to manipulate and mine billions of rows of data
  • Proven experience within a Customer Analytics background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders

BENEFITS:

As a CRM Analyst, you can expect to earn up to $110,000 + competitive benefits (depending on experience)

HOW TO APPLY?:

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page.

KEYWORDS:

Customer Analyst, Database Analytics, CRM, Campaigns, SQL, Python R, Insight, Acquisition, Retention, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Agency, Tableau, Performance

Send similar jobs by email
60355/JK
Boston, Massachusetts
US$95000 - US$110000 per year
  1. Permanent
  2. Campaign Analayst

Similar Jobs

Salary

€55000 - €65000 per annum + + BENEFITS

Location

Berlin

Description

You are an expert in creating customer journeys through the use of marketing data?If you are an analytical mind, and experienced in insights,then keep reading!

Salary

£25000 - £30000 per annum

Location

St. Albans, Hertfordshire

Description

Join this major UK retailer and take ownership over marketing projects from day one + the opportunity to diversify into new marketing channels

Salary

£250 - £275 per day

Location

London

Description

CRM Analyst contract role!! Working with a Marketing Communications Agency, £250-£275 per day!!

Salary

US$100000 - US$110000 per year

Location

Richmond, Virginia

Description

Are you a customer analytics specialist who can transform omnichannel data into business strategies?

Salary

£55000 - £60000 per annum

Location

London

Description

looking to use your marketing powers for good? This one's for you!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us.  Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months.  So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year.  Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did.  However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t.  So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be.  Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable.  In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

Recently Viewed jobs