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CONVERSION RATE OPTIMISATION SPECIALIST
Are you passionate about marketing and tech? This fast-growing start-up is looking for its CRO specialist to be part of the lead generation team. Your mission if you accept it, will be to run and own all the process and make strategic recommendations. If you are looking for an exciting technical challenge where you can have a real impact on the business, this job might be for you!
This company has revolutionised its field and raised several millions. Their workforce doubled in a very short time. What a great opportunity to refine and run new digital projects within a booming company!
You will join Marketing team and as a CRO expert you will oversee website launch:
-Drive CRO strategy
-Coordinate website launch with agency and internal stakeholders
-Lead landing pages / microsites production
-Set up track website Analytics using Google Analytics (GA) and Google Tag Manager (GTM)
-Report and track budgets
YOUR SKILLS AND EXPERIENCE:<
-Strong experience as Website/CRO Manager, Website Project Manager
-Experience with website and CRO campaigns in BtoB sector is a plus
-You are autonomous and passionate about data and marketing
-Analytical mind and good level of business understanding
-Advanced skills in Google Analytics (GA) and Google Tag Management (GTM)
-You have significant exposure to CRO tools, ideally Hotjar / Optimizely
-Strong SEO expertise
-Knowledge of Wordpress/CMS management
-English speaking role - French is a plus
-Hospital Insurance plan
CRO; Conversion Rate Optimisation; AB tasty; Hotjar; Optimizely; SEO; WordPress; Google Analytics; GA; Google Tag Management; GTM; HTML; Mailchimp; Computer Science; Digital Marketing Analyst; Marketing Analyst; Digital Marketing Specialist; Marketing Specialist; CRM; Adwords, Crawl; SQ; PowerBI; Excel; SEO; SEA, Analytics; Analytical
HOW TO APPLY
Please register your interest by clicking the Apply link on this page.
£40000 - £45000 per annum
Brighton, East Sussex
Work for a successful digital marketing agency working with some high profile brands in their Brighton office!
£20000 - £30000 per annum
Monitor and optimise platforms for a market-leading eCommerce business, supporting the ambitious growth plans of the business
US$90000 - US$100000 per year
Would you love the chance to build out the web analytics function for one of the world's leading online travel brands based in Boston? Apply to find out more!
US$80000 - US$100000 per annum
Los Angeles, California
An exciting opportunity to join their rapidly expanding analytics team as their Senior Web Analyst.
€60000 - €70000 per annum
Cette start-up en plein coeur de Paris recherche son Data Analytics Manager. Un rôle clé dans leur bon développement.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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Nielsen has today launched a new tool that combines credit-card purchase data with online behavioral data to help advertisers target people based on their buying habits. The ‘Nielsen Buyer Insights – Precision Marketing’ tool has so far signed four digital analytics advertising platforms as clients, who in turn will offer this data to their clients to enable buyer-segmented audience targeting, ranging from category level to heavy buyers of a single merchant. “We see this as a huge step for digital analytics precision marketing,” said Nada Bradbury, Nielsen’s senior vice president of global media products. “Clients can see syndicated data exposing the reach and frequency of their ads layered with actual consumer shopping behavior.” Credit card purchase data is derived from Nielsen’s own panel, and is anonymized and privacy-protected, the company said. Specific Media is one of the first Precision Marketing customers. Jill Botway, president of global sales and marketing, said: “Connecting with consumers is increasingly more complicated; yet, with new technologies that allow us to create a link between offline and online by harnessing insights from aggregated data, retailers can build direct connections with consumers to deliver messages and offers that will resonate.” Click here for the article on the web.
05. January 2015
Want to implement digital change through a variety of projects? Are you more interested in coding than hanging about the water cooler? Have you got 2 – 3 years of experience in your field within the field of digital and analytics? Are you a risk taker who wants to help businesses succeed in their short-term projects? If this is you, then you may want to consider a contract role within the industry. Variety is the spice of life and in our always on, always in demand world of technology, we’re growing at astronomical pace. While some businesses are racing to transform their business models, others are ready to implement their changes, but may be missing the key personnel to do so. The skill shortage gap within the industry makes it tricky for businesses to find the right person for the right job. The reason? Oftentimes, it’s because the right permanent candidates have already been placed. What to Consider Before You Make the Move One of the benefits of making the move from permanent employee to contractor is the opportunity to increase your wages. For example, someone making £50,000 per year on a day rate basis of £200, £300, or £400 per day could potentially command closer to £100,000 per year. However, there is risk in this kind of reward. It’s important before accepting a contract role to understand the risk. This type of role is project based and can last anywhere from two to six months – sometimes less, possibly more. This short term offers slightly less financial security than a more traditional role, but with the rise of the freelance economy, many who walk this path understand its important to be financially stable before making the move. Urgent projects create even more instability, but with the difficulty of finding permanent talent, day rates may increase. In other words, before you hand in your notice, be sure you’ve budgeted properly and are financially stable to take on a contractor role. But, if you’re an expert in your field, perhaps a Head of Digital Analytics, the reward of making the move from permanent placement to contract role is the opportunity to focus on what you’re doing. As a contractor, you can get back in the trenches, help guide and grow teams, and be on the cutting edge of business transformation utilizing their digital implementation road map. Be the driving force for change and avoid getting bogged down in such day-to-day rituals as office politics. Boost Your Digital Analytics CV with These Tips Want to boost your CV to the top of the pile? Follow these tips: Be specific when you reference digital analytics and/or digital implementation as a specialisation. Be able to marry web analytics tool set with R, Python, SQL, etc. Include any specialized training certificates such as Adobe Analytics Certificate. If you’re a Web Analyst familiar with Snowplow Analytics, it’s an added bonus and can boost your chances even further. For Web Analytics contract roles, Adobe Analytics and Snowplow Analytics are in particularly high demand. More and more businesses interested in doing an Adobe Analytics Implementation project often find a skills gap in this area. However, though Adobe has been around longer and is more well known, a disruptor in the industry is Snowplow Analytics which is more personalised. Your Turn Contract roles offer bite size glimpses into the digital transformations of business and the skillsets they need to implement those changes. In our Your Turn section, we want to hear from you. What projects have you worked on you found to be difficult or tricky? What might make you move from permanent to contract role? And if you’ve made the switch, what most interested you to make the move? With a shortage in the market for digital implementation specialists, what route have you followed? And if you’re interested in making the move, what draws you most toward it? We’re currently looking for implementation specialists in the travel and online gaming sectors. For more opportunities, check out our current vacancies or contact Elizabeth Stone, Recruitment Consultant with a focus on Contract Roles at +44 20 8408 6070 or email firstname.lastname@example.org to learn more.
31. May 2018