Harnham

CONVERSION MANAGER

Düsseldorf, Nordrhein-Westfalen
€60000 - €70000 per annum + BENEFITS

This vacancy has now expired. Please see similar roles below...

CONVERSION MANAGER

Düsseldorf

60.000 € - 70.000 €

Deine Hypothesen zielen darauf ab, das Kundenerlebnis auf der Webseite zu optimieren. Du konzipierst, implementierst und analysierst A/B und Multivariate Tests. In der Position als Conversion Manager wirst du Teil eines Unternehmens, dass den Weg von einen klassischen Handelsunternehmen hin zu einem Onlineretailer beschreitet.

DAS UNTERNEHMEN

Das Handelsunternehmen hat in den letzten Jahren den Onlineverkauf forciert. Im Laufe dieser Zeit wurden sukzessive neue Experten eingestellt die datengetriebene Marketingaktivitäten eingeführt haben. Das Conversion Optimisation Team soll nun weiter ausgebaut werden. Du wirst Teil einer dynamischen Gruppe die sich gegenseitig unterstützt um Projekte erfolgreich abzuschließen.

DEINE AUFGABEN

  • Durchführung von A/B und multivariaten Tests um die Webseite und mobilen Seiten uzu optimieren
  • Du optimierst Landingpages und das Design der Onlineplattformen
  • Konzepterstellung von Analysen anhand von dir definierten KPI's
  • Auswertung und Reporting der Analysen auf visuell ansprechende Weise um die Ergebnisse mit Stakeholder zu teilen
  • Präsentation der Analysenergebnisse und deiner Handlungsempfehlungen

DAS BRINGST DU MIT

  • Abgeschlossenes betriebswirtschaftliches oder zahlenorientiertes Studium (Mathematik, Statistik)
  • Mindestens zwei Jahre praktische Erfahrung in der Arbeit mit Webanalyse-Tools, wie Google Analytics, Adobe Analytics oder Webtrekk
  • Sehr gute Kenntnisse in der Optimierung, bevorzugt durch die Arbeit mit Optimizely oder VWO
  • Du zeichnest dich durch deine Eigeninitiative und Leidenschaft für Zahlen aus
  • Vorzugsweise Kenntnisse in JavaScript, Google Tag Manager und Tableau
  • Erste Kenntnisse im Online-Marketing durch Arbeit an Online Marketing Kampagnen

BENEFITS

  • Arbeit in einem dynamischen Team von CRO Experten
  • Attraktive Vergütung und Extras (Obst und Getränke, Teamevents, etc.)
  • Fortbildungsmöglichkeiten die auf deine individuellen Bedürfnisse abgestimmt sind

SO KANNST DU DICH BEWERBEN

Hat diese Stelle dein Interesse geweckt? Bewirb dich noch heute auf unserer Website!

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22594/JK
Düsseldorf, Nordrhein-Westfalen
€60000 - €70000 per annum + BENEFITS

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

A Q&A With Dyson’s Data Governance CDO

Mridul Mathur is a skilled Senior Program Director with more than 15 years of experience working in businesses from Deutschebak to Dyson. He has a proven track record of successfully delivering large and complex cross-functional programs and building high performing teams from scratch. In last five years the main focus of his work has been in the area of Data Management to address the issues and challenges organisations have faced in the wake of various new regulations. Data Management and Data Governance are hot topics at the moment. Do you feel that attitudes have changed towards the fields since the beginning of your career? It’s been a very big shift. Going back to my involvement at Deutsche Bank around 2007, we were managing Data purely because we needed to create a Credit Risk position so that we could explain to the Bank of England and other regulators what we were doing. We didn’t really look beyond that.  But now, if you look at the industry, we want to use Data to not only calculate our Risk position but to derive value out of that Data.  It's something that can give a company a competitive advantage  one of those things that can significantly change a business. I personally feel that the turning point, not just for Deutsche Bank but for everybody was the market crash that happened in 2008.  A lot of the company did not have Data Management skills, or the ability to bring the Data together to understand exposures. Those who had exposure against Lehman, for example, could not recover any of the money they lost. That was the big turning point for all of them, when they actually lost hundreds of millions of dollars’ worth of revenue and loans overnight. They didn’t have the right Data, in the right place, and it cost them. What major issues do you see successful Data Governance facing over the next 12 months? I think we're still going through a phase of understanding and internalizing the issue. By that I mean that we understand that our Data is important and how it can help us not only manage Risk but create value. But, when it comes to actually applying it, we are hamstrung by two things:  One is that we haven't quite grasped the ways in which we can internalise that Data. We understand the value but the actual application is not really out there currently. Secondly, I think that in some places, we have too much activity. I've been in places where there have been competing Data agendas and competing Data Governance ideas. When people are not taking their organisational view and just looking to get ahead, it’s hard to achieve any real success.  If you were advising a company about to commence on a large Data Management transformation project, what advice would you give them? This links to the previous point really, and it’s a bigger issue in large companies. You need to have a business approach to Data Governance, as well as the IP capabilities to deal with a project of that scale. And what you find sometimes is that multiple groups get together and they each have a different view of what good looks like. They end up not communicating throughout the organisation and properly aligning everybody’s roles and responsibilities. These different agendas then end up causing issues because everyone has a different idea of what they want.  We need to be able to plan across the organization to get the right agenda and get the right properties in place. Then you can start the work, as opposed to each team just working where they think the biggest problem lies first.  What would you say are the biggest threats to a successful Data Management program? Obviously the above is one, but it leads to another which is really the lack of Senior Management sponsorship. If you don’t get the right level of sponsorship, then you don’t get the mandate to do what you need. This can cause huge delays and is definitely one of the biggest threats to your program being a success.  In finance, you worked within a highly regulated industry. How have your approaches changed now that you’re in a highly innovative, tech-driven environment? The approach is different. We do have challenges that others don't, but over and above, because we innovate and create things, there is an abundance of new information. Information protection and intellectual property protection is therefore at the top of the agenda. That drives the need for effective Data Governance and it really has to be at the forefront of the approach.  Data breaches have caused widespread reputational damage to companies such as Facebook and Yahoo. Have you found that companies now view Data protection as central to their commercial performance? Absolutely. People realize that they not only need Data to do their business, but they also need to protect that Data. These breaches have resulted in a greater importance being given to this function and every year I see it moving closer to the center of the organisation. There are very few large organisations left that haven’t recognized Data Protection as one of their formal functions. A lot of companies are now looking to build out their Data Protection teams from the ground up, starting with lower levels of analysts, but also management as well. It’s becoming a much greater priority and these big breaches are one of the driving factors.  What do you feel will be the most effective technical advancement within Data Management in 2019? I think, from a technological perspective, we still have some way to go with digital rights management. There’s now one or two solutions that are supposed to be at Enterprise level, but they’re not enough and they’re still not joining the digital rights management side of things with the Big Data Loss Prevention side.  So companies are having to rely on seeing this together with a combination of plugin software and various tools and technology. It’s sticking around the edges of the edges of a fix, but it’s not actually doing the job. I'd like to see these technologies develop because I think we're crying for some help in this area.  What is the biggest risk to their Data that businesses should be aware of? Not knowing where to get hold of Data. It is just mind boggling to me, that there has not been a single company that I have been a part of where we started a program and we knew where to get all our Data from. Obviously we knew where most of it was,  but we didn’t know where else it was and that what we were looking at was a comprehensive set of maps. It just continues to be the same at every business I have worked at.   What role does data governance have to play in protecting a business’ intellectual property? It plays a huge role. Firstly, a company needs to be very clear on their Data policies. This means regularly training teams on the importance of this, much like you would with health and safety. By clearly defining and educating people on the dos and don’ts of data handling you can better protect your intellectual property. I think getting the policy framework right and implementing it using digital rights management is crucial and good Data Governance relies on this.  When hiring for your teams, which traits or skills do you look for in candidates? There are two key parts; one is technical and the other non-technical. In my mind, it’s less about the technical because, ultimately, I just want someone who knows how to use ‘technology x’. They need to be able to make use of Data from a database, or be able to spot Data in an unstructured environment. But, for me, the most important skill is more of a characteristic: tenacity. I use the word tenacity because you have to put yourself out there. You have to ask people questions and you have to educate them. You can’t assume that people just understand Data you’re presenting them and you have to become their friends and learn to speak their language. It also really brings in the skill of being able to work with teams and across teams. Being a team player would absolutely be top of my list. Mridul spoke to Femi Akintoye, a Recruitment Consultant in our Data & Technology function. Take a look at our latest roles or get in touch with Femi.

Femi Akintoye

17. April 2019

News

How To Attract Data Scientists To Your Business (And How Not To)

Whilst the role of Data Scientist is still considered one of the most desirable around, many businesses are finding that a shortage of strong, experienced talent is preventing them from growing their teams sufficiently. With a huge demand for such a small talent base, enterprises have begun to ask what they can do to ensure that they can secure the skillsets they need.  If you’re looking at hiring a Data Scientist, there are a few key Do’s and Don’ts that you need to bear in mind: THE DO’S Create A Clear Career Path In most companies, a career path is defined. Usually you grow from junior to senior to manager etc. However, Data Scientists often like to become experts rather than moving up the traditional career ladder into people management roles. And, once a Data Scientists becomes an expert, they want to remain an expert. To do this, they need to keep up with the latest tools and data systems and continually improve. That’s why it’s important that you put in place a clear career path that suits the Data Scientists. In addition to the possibility of leading teams on projects, businesses should provide opportunities for financial progression that reflect growing skillsets in addition to increased responsibilities.  Let Them Be Inventive One of the biggest turn-offs for Data Scientists is lack of opportunities to try new techniques and technologies. Data Scientists can get bored easily if their tasks are not challenging enough. They want to work on a company’s most important and challenging functions and feel as though they are making an impact. If they are asked to spend their time on performing the same tasks all the time, they often feel under-utilised. Providing forward-looking projects, with innovative technologies, gives Data Scientists the opportunity to reinvent the way the company benefits from their Data. Provide Opportunities To Discover  As part of their attitude of constant improvement, Data Scientists often feel that attending conferences or meet-ups helps them become better at their role. Not only are these a chance for them to meet with their peers and exchange their Data Science knowledge, they can also discover new algorithms and methodologies that could be of benefit to your business. Businesses that allow the time and budget for their team to attend these are seen as much more attractive prospects for potential employees in a competitive market.  Give them the freedom they need Data Scientists are efficient workers who can both collaborate and work independently. Because of this, they expect their employers to trust that they will get the job done without feeling micro-managed. By offering flexible working, be it flexi-hours or working from home options, enterprises can make themselves a much more appealing place to work.  THE DON’TS Hire The Wrong Skillset As many companies begin to introduce Data teams into their business, they can often attempt to hire for the wrong job. Generally, this will be because they automatically jump to wanting to hire a Data Scientist, but actually need a different role placed first. For example; a company may be looking to hire a Machine Learning specialist, but their data pipeline hasn't even been built yet. There are many talented candidates out there who want to work with the latest technology and solve problems in complex ways. But the reality is that a lot of businesses aren’t ready for their capabilities yet. Before hiring, asses what skillsets you really need and be specific in your search.  Undervalue Their Capabilities  There are still a large number of organisations that do not value Data within their culture and Data professionals pick up on this incredibly quickly. If they feel that their work is under appreciated, and they know that there is high demand for what they do, they will not waste their time sticking around. Ask yourself how you see your Data team contributing to the company as a whole and make this clear within your organisation. Advanced Data Scientists don't want to work on dashboarding so make sure that their work will have an impact and explain how you see this happening during the interview process. Additionally, be aware of other financial implications that their hire may have. It’s likely that they’ll need a supporting Data Engineer to work with and, if they don’t have access to one, they have another reason to look elsewhere.  The Data Scientist market is a candidate-driven one and, as a result of this, businesses need to go the extra mile to ensure they get the best talent around. By offering a strong set of benefits, the opportunity to grow and progress, and an environment that values Data, enterprises can stand out amongst the crowd and attract the best Data Scientists on the market.  If you’re looking for support with your Data Science hiring process, get in touch with one of our expert consultants who will be able to advise you on the best way forward. 

Wesley Taupin

11. April 2019

News

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