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Associate Director, Paid Social
$90-110k + Commission
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Paid Social, Supervisor, Facebook, Twitter, Social Media, Media Analytics, Analysis, Analyst, Portland, Oregon, Facebook Ads Manager, Advertising, Marketing, Agency, Paid Social Media, Director, Associate Director.
€40000 - €45000 per annum + BENEFITS
Werde Teil eines Medienhauses in Berlin! Das motivierte Team setzt Online Marketing Kampagnen um und analysiert das Kundenverhalten.
US$320 - US$400 per day
Los Angeles, California
Come help this digital advertising agency tackle several campaigns for this retail client.
430000kr - 530000kr per annum
En spennende og innovativ bedrift søker en dyktig Digital Marketing Analyst som vil ta del i bedriftens globale utvidelse av deres B2C merkevare
€35000 - €40000 per annum
Cette agence spécialisée dans le référencement naturel recherche un Consultant SEO Confirmé pour prendre le lead sur divers projets grands comptes.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet. Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity. Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles. Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change. There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe. In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role. You can download your copies of the UK, US and European guides here.
10. June 2019
The role and purpose of Web Analysts has evolved over the last few years, and now there are a number of different types of candidate profile across the French marketplace. Whilst, traditionally, Web Analysts focused on Data pulled from websites before using their findings to make business recommendations on how to improve the site and streamline user experience. However, as, digital channels, including apps, social media and mobile devices have multiplied, the amount of Data available to gather insights from has increased dramatically. Web Analytics has become Digital Analytics as a result of the need to quantify and better understand customer behaviour regardless of the channel or device used. Across the world’s leading technology hubs, the role of the Digital Analyst is no longer to just relay insights from a company’s website, but to analyse different Data sources, work with complex technologies and tell stories with their findings. We’re now seeing the same evolution take place across the French market. Today's Web Analysts Throughout the era of digital measurement and optimisation tools, the use of AB tests and MVT tests has allowed Web Analysts to trial different online solutions for their enterprises. Nevertheless, until recently, these have remained centred on only one channel; the website. Over recent years, however, new categories of Analytics have now emerged, all of which need to be viewed as equally important: In-store Analytics: The measurement of physical store Data, a real-world equivalent of web analytics. Mobile Analytics: The analysis of users’ traffic and behaviour on mobile sites and applications. Social Analytics: The analysis of Data from social networks such as Facebook, Instagram or Twitter. As a result of this diversification, businesses are now not only looking for technical Web Analysts who can work with Google Analytics or Adobe Analytics and implement tags with GTM or DTM. There is now an appetite to go further and deeper with their analysis and Web Analysts who can use tools such as Big Query/ SQL, R or Python are high in-demand. A candidate with ‘Data Web’ vision, a strong knowledge of Data and KPIs in different business models, stands out amongst ever-increasing competition. Furthermore, as Web Analysts use a lot of Data, particularly personal Data, a strong knowledge of GDPR and the legal implications of their work are also incredibly beneficial. In other words, Web Analysts are becoming more versatile. No longer siloed to their own space, Web Analysts should have experience of collaborating with marketing and technical teams, as well as to top management and senior stakeholders. Tomorrow's Web Analytics With this progression of Analytics tools and skillsets, Digital Analysts are now playing a more important role in businesses than ever before. As they continue to present new ways of interpreting and visualising Data, their impact on the bottom line is being felt more significantly than ever. As a result, Web Analysts are now open to significantly more professional opportunities. Specifically, if they have a strong technical skillset and a business mindset, they can move into a Digital Business Analyst or Data Scientist position. This means that the best candidates are in incredibly high-demand and businesses need to be sure of what skillset they need before beginning a recruitment process. For example, a company recently going through a big change in tools migration, such as moving from Adobe to GA, would be in need of a strong technical Web Analyst who can implement those tools. A business that is further down the line with their capabilities, on the other hand, may be looking for a candidate with a real business vision, in additional to an analytical skillset, who can make informed business recommendations. Whilst the French market may be in transition, we’re already seeing these changes take place in other regions. In the UK, there is a large amount of conversation around ‘Digital Intelligence’, and Web Analysts are now beginning to be viewed as important as Data Scientists within many leading organisations, partially because these roles are overlapping more and more. In fact, the lack of appreciation for Web Analysts in France is a point of contention for many candidates, something that was discussed frequently at this year’s MeasureCamp Paris. Businesses who are looking to hire, and retain, Web Analysts need to be aware of this mindset. Candidates often share their apprehensions around the lack of training offered within their companies, as well as concerns about investment in their area. As Web Analysts continue to upskill, enterprises need to make sure they continue to offer growth, opportunity and a good working environment, particularly if they are seeking domestic talent. Whether you are looking to expend your Web Analytics function or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expect consultants to find out more.
10. October 2019