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How to maximise your travel data with the right analytics




Summer is here and over half will be planning their holiday via mobile phone. Heathrow Airport, one of the busiest airports in the world, will be filled to the brim with eager travelers. Hotels and cruise ships will be bursting at the seams. But, will the people traveling today, be the same people traveling next summer? How will the travel organisations know?

They’ll need data analytics to help them make sense of all their data with advice and direction on how best to utilise nuggets of actionable insights.

 It wasn’t that long ago, at the busiest time of the year, Heathrow, as well as most of the airports around Europe, shut down. Why? Because no had planned for something of that magnitude – the snowstorm of the century some said. Tangible evidence of planning for every scenario, no matter how unlikely.

 What Would a Data Professional Do?

Data professionals ask questions. They create scenarios. In the above instance, what might a Data Engineer have asked? In a data-driven world, could the airport shutdowns have been prevented? Would scenarios and algorithms have helped to scale corrections faster?

These are just a few of the questions a data professional might ask. But, in order to provide solutions, first you need a builder – a data engineer. You don’t always have to build from the ground up, though. Sometimes, reconstruction and refurbishment are just what’s needed to bring a project back to its former glory.

Digital Transformation in Travel

As travel companies prepare for the upcoming Digital Travel Summit at the end of this month, they’ve released a report targeting certain areas on which to focus. Not the least of which is the need for stronger data analytics with less than half reporting they have a plan in place but are looking to improve it.

One of the main areas of focus according to the report is lack of programming skills coupled with a hesitant approach by management. The complexity and difficulty of trying to analyse and personalise the sheer amount of consumer data available is also a factor.

And without the right tools, it’s even more difficult. Knowing what data is useful and what is isn’t is a major challenge, as well as the ability to track large amounts of data in real time can be a daunting task. These challenges and more, offer the perfect opportunity for a seasoned Data Engineer to step in, and take on a leadership role.

Take the Next the Step


Are you a Data Engineer ready to take your career to the next level? Are you a wizard at big data technologies with a leadership bent? Then we may have a role for you. A leading e-commerce company is looking to transform their data infrastructure (Python, AWS, Airflow) by hiring a senior data engineer.

Check out our other current vacancies or contact Joshua Carter, Recruitment Consultant with a Data Engineering focus at +44 20 8408 6070 or email joshuacarter@harnham.com to learn more.