Our Marketing & Insight team understand that marketing has shifted from a purely creative process into a data-driven field that uses detailed analytics to determine the outcomes of campaigns, guide investment decisions and plan future customer targeting. This development has resulted in the need for skillsets that combine the ability to mine, model and manipulate large amounts of data, with tools such as R, SAS or Python, and a strong business acumen to understand how the results effect marketing spend and strategies.
In today’s competitive commercial world, our experience lies in advising clients and candidates about the data industry and securing their place within it.